Omnichannel Insights & Analytics Lead

Reposted One Month Ago
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Tower, Cork, IRL
In-Office
Senior level
Digital Media • Information Technology • Marketing Tech • Mobile
The Role
Lead omnichannel analytics by designing multi-channel dashboards and unified customer journey views, analyzing daily usage to surface experience gaps, prioritizing ROI-driven projects to reduce cost-to-serve and churn, and translating insights into experience-generation strategies with business and operations teams.
Summary Generated by Built In

At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.

Job Description We’re looking for a data-driven Omnichannel Insights & Analytics Lead to turn complex data into actionable insights that improve how customers engage with Globe—across digital and physical touchpoints.
In this role, you’ll design and manage multi-channel dashboards, build unified customer journey views, and analyze daily usage behaviors to uncover experience gaps and growth opportunities. Your insights will directly shape high-impact initiatives by prioritizing projects that reduce cost-to-serve, lower churn, and drive measurable ROI.
You’ll work closely with business, digital, and operations teams to translate analytics into experience-generation strategies—helping Globe anticipate customer needs, strengthen trust, and elevate end-to-end customer experiences at scale.

​

Key Responsibilities:

  • Design and manage multi-channel dashboards and reporting systems.

  • Develop unified journey maps to track customer behavior from digital to physical touchpoints.

  • Provide data-driven insights to prioritize experience-enhancing projects based on ROI (Cost-to-Serve and Churn reduction).

  • Analyze "The Daily Habit" metrics to understand how customers engage with Globe's ecosystem beyond basic promos.

Must-Have Skills:

  • 5-8 years of experience in insights and analytics, data storytelling and visualization.

  • Advanced Analytics & Visualization: Expertise in SQL, Python/R, and tools like Tableau or PowerBI to manage disparate tech stacks.

  • KPI Framework Design: Proven experience measuring complex metrics like Customer Effort Score (CES) and First Contact Resolution (FCR).

  • Strategic Business Acumen: Ability to translate raw data into "Experience Generation" strategies that drive revenue.

Nice-to-Have Skills:

  • Predictive Modeling: Experience building the AI models needed for "The Empathy and Trust Engine" to predict customer needs.

  • Telco Domain Expertise: Understanding of subscriber behavior and multi-product ownership lifecycles.

Equal Opportunity Employer
Globe’s hiring process promotes equal opportunity to applicants, Any form of discrimination is not tolerated throughout the entire employee lifecycle, including the hiring process such as in posting vacancies, selecting, and interviewing applicants.
Globe’s Diversity, Equity and Inclusion Policy Commitment can be accessed here

Make Your Passion Part of Your Profession. Attracting the best and brightest Talents is pivotal to our success. If you are ready to share our purpose of Creating a Globe of Good, explore opportunities with us.

Skills Required

  • 5-8 years of experience in insights and analytics, data storytelling and visualization
  • Expertise in SQL
  • Expertise in Python
  • Expertise in R
  • Experience with Tableau
  • Experience with Power BI
  • KPI framework design experience (e.g., CES, FCR)
  • Ability to translate data into business strategies that drive revenue
  • Predictive modeling / AI model building experience
  • Telco domain expertise (subscriber behavior, multi-product lifecycles)
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The Company
HQ: Taguig
8,380 Employees
Year Founded: 1935

What We Do

Globe Telecom Inc is a leading Philippine digital solutions platform primarily focused on telecommunications. The company provides a comprehensive suite of products and services, including mobile, home broadband, corporate data, and fixed-line voice. In addition to connectivity, Globe focuses on venture capital, venture building, shared services, and digital marketing solutions to empower Filipinos with reliable communication and digital tools.

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