Pfizer Jobs

Omnichannel & Content Associate

Pfizer

Omnichannel & Content Associate

Posted 7 Days Ago

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Quarry Bay, Eastern, HKG

In-Office

Junior

Artificial Intelligence • Healthtech • Machine Learning • Natural Language Processing • Biotech • Pharmaceutical

We’re in relentless pursuit of breakthroughs that change patients’ lives.

The Role

Owns always-on social, video, paid media, and search content campaigns for Pfizer Hong Kong. Responsibilities include copywriting, content production, medical/legal review, campaign execution, media tracking, performance reporting, vendor administration, social listening, AI search visibility, and AI-powered workflow automation. The role requires strong Chinese and English communication, campaign discipline, documentation rigor, and collaboration with marketing, medical, analytics, agencies, and vendors in a regulated healthcare environment.

Summary Generated by Built In

Role Summary
We are seeking an Omnichannel & Content Associate to run always‑on content and campaigns for Pfizer Hong Kong. You will own social and video content end to end-from brief through medical/legal review to publishing and boosting-across our owned channels (Pfizer Hong Kong YouTube, Facebook and Instagram) and paid media (paid social, SEM and programmatic). You will use AI to create content faster, track what works, and improve how our brands show up in search and AI answers (AEO/GEO). The ideal candidate combines creative energy, campaign discipline, and a strong "get‑things‑done" mindset in a regulated environment.
What You'll Do
1) Content Production

Run the content calendar for Pfizer Hong Kong social channels, including regular disease‑education posts: briefing, Chinese/English copywriting, design coordination, medical/legal submission, and scheduling.
Coordinate video series (e.g., doctor Q&A, patient stories) from outline and script through shoot, post‑production, subtitles, metadata, and publishing, working with Marketing, Medical, healthcare professionals, and production houses.
Drive ideation for social and video content, and review agency‑developed content to ensure fit to objectives, brand voice, and compliance.

2) Omnichannel Campaigns

Execute always‑on and direct‑to‑consumer campaigns across paid social, SEM, and programmatic with media agency partners: briefs, ad copy, tracking set‑up, budget pacing, and wrap‑up reports.
Turn agency reports into regular performance updates for brand teams, with concise narratives and clear next steps.
Plan content boosting on owned channels and support measurement readiness by maintaining clean tagging, trafficking details, and documentation suited for a regulated setting.
Handle vendor administration, including quotes, purchase orders, invoices, and talent consent forms.

3) Search, AI Visibility & Social Listening

Audit how focus brands appear in Google search, AI Overviews, and AI assistants (e.g., ChatGPT, Perplexity), identify content gaps, and build a content roadmap to close them, including with medical group partners.
Use social listening insights to shape content topics, and work with analytics colleagues to keep content and AEO/GEO dashboards up to date.

4) AI & Intelligent Automation

Leverage AI tools (including Copilot) to create compliant content faster-drafts, variations, visuals, and video assets-following internal AI governance and approval processes.
Build simple AI agents and automations for content and campaign workflows (e.g., claim pre‑checks, video metadata, report summaries), working with the team's automation lead on larger use cases.
Help drive internal adoption by co‑running AI sharing sessions and newsletters, and capture outcomes at a high level (e.g., time saved, quality improvements) to inform continuous improvement.

5) Governance & Ways of Working

Uphold medical/legal approvals, brand standards, and documentation practices appropriate for a regulated industry.

Maintain the promotional materials expiry tracker and drive timely renew or withdraw decisions with brand teams.

Collaborate effectively with Marketing, Medical, Data/Analytics, and agency partners to meet quality bars and timelines.

What You'll Gain

End‑to‑end exposure to how content, channels, and analytics connect to business outcomes.

Hands‑on experience with campaign performance measurement and AI search visibility (AEO/GEO) that inform real decisions.
Practical AI skills using modern tools (including Copilot) to speed up content creation, build simple automations, and boost productivity.

Cross‑functional collaboration across marketing, medical, and analytics teams, building stakeholder and project‑management muscle.
Category understanding in a complex, highly regulated healthcare environment-ideal for long‑term growth in marketing, analytics, or commercial excellence.

Qualifications

1-2 years of experience in digital marketing, content operations, or marketing analytics (agency or in‑house).

Hands‑on experience with always‑on programs across paid social, SEM, or programmatic, and with platforms such as Meta Business Suite and YouTube Studio.
Experience coordinating video or social content production with agencies or vendors; comfortable with campaign data, spreadsheets, and tagging standards.

Strong communication skills: turns data and creative ideas into crisp, actionable narratives.
Comfortable working with agencies and cross‑functional partners in a structured, compliance‑oriented environment.

Strong copywriting skills in written Chinese (including Cantonese) and English.
Healthcare or pharmaceutical experience is a plus but not required.

Core Competencies

Think out of the box: brings fresh ideas to content, channels, and measurement.
To‑do / can‑do attitude: proactive, resourceful, and biased toward action.

Campaign ownership: owns timelines and quality across all deliverables, and makes clear who owns each step.

Operational rigor: calendar discipline, QA mindset, and meticulous documentation.
Collaboration & communication: builds trust and momentum with cross‑functional teams and partners.
Learning mindset: eager to experiment, iterate, and adopt new tools (including AI).

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers .
Market Access

Skills Required

1-2 years of experience in digital marketing, content operations, or marketing analytics
Hands-on experience with always-on programs across paid social, SEM, or programmatic advertising
Experience with platforms such as Meta Business Suite and YouTube Studio
Experience coordinating video or social content production with agencies or vendors
Comfort working with campaign data, spreadsheets, and tagging standards
Strong written Chinese copywriting skills, including Cantonese
Strong English copywriting skills
Strong communication skills and ability to turn data and creative ideas into actionable narratives
Ability to work with agencies and cross-functional partners in a structured, compliance-oriented environment
Healthcare or pharmaceutical experience

What the Team is Saying

Pfizer Compensation & Benefits Highlights

Healthcare Strength — Healthcare coverage is described as comprehensive, with multiple plan options, dental and vision, mental-health services, telehealth, and eligible Pfizer medications at no cost. Family-building benefits such as infertility treatment, adoption, and surrogacy support further reinforce the offering.
Retirement Support — Retirement support includes a 401(k) with employer matching plus an additional company retirement contribution, alongside access to financial-planning resources. This combination is positioned as a meaningful part of total rewards.
Leave & Time Off Breadth — Paid time off includes 15 holidays, three to six weeks of vacation depending on service, and the option to purchase additional vacation weeks, plus dedicated caregiver-leave days. Twelve weeks of paid parental leave and backup care resources add flexibility for family needs.

Learn more about Pfizer's Compensation & Benefits →

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The Company

HQ: New York, NY

121,990 Employees

Year Founded: 1848

What We Do

Our purpose ensures that patients remain at the center of all we do. We live our purpose by sourcing the best science in the world; partnering with others in the healthcare system to improve access to our medicines; using digital technologies to enhance our drug discovery and development, as well as patient outcomes; and leading the conversation to advocate for pro-innovation/pro-patient policies.

Why Work With Us

We are the inventors, the problem solvers, the big thinkers — those who surmount any hurdle to deliver breakthrough medicines to the people who are counting on them the most.