Ameriprise Financial is seeking an Omnichannel Analytics Manager to join our team. This role will be part of our EDAI (Enterprise, Data, Analytics, and Insights) team, driving tangible business results via direct to consumer initiatives. Your focus will be on platform roadmap, attribution, and driving enterprise capability growth for Ameriprise Wealth Management (Firm & Advisor Delivered).
At Ameriprise we are focused on personalizing the customer experience to acquire, deepen, and retain lifelong relationships by helping customers build financial confidence and achieve their life goals. We are passionate about exceeding customer expectations and delivering personalized advice and guidance. Join us as we build solutions to help customers activate their most important life goals and create personalized plans, that guide and assist over time, to achieve success.
If you are not located close to a physical office, remote work is considered for qualified candidates.
Responsibilities
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Ability to conduct regular analysis of marketing data to identify patterns to improve critical metrics at all stages of the funnel (awareness, engagement, conversion, adoptions.)
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Measurement Strategy - define objectives and scope analytics tasks and deliverables for all projects and clients, including the creation and improvement of multi-step eCommerce data layers across three distinct platforms.
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Develop the data strategy to support customer journeys that enable optimization of multi-touch marketing programs across all forms of media (digital, social, direct, etc.).
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Experimentation - Manage the end-to-end testing process for high priority use cases, including hypothesis development, KPI selection, A/B measurement and reporting
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Work cross functionally to build and deploy personalization campaigns to support digital platforms, product launches and promotions.
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Conduct analyses to measure campaign performance, understand consumer behaviors, create consumer segment strategies and leverage personalization tools to create and maintain campaigns
Required Qualifications
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Bachelor’s degree
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5 to 7 years of experience in marketing analytics or digital analytics
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Strong understanding of digital analytics and marketing analytics using Customer Data Platforms, Adobe Analytics, Adobe Customer Journey Analytics, Adobe Target, Salesforce Marketing Cloud, Adobe Journey Optimizer
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Ability to synthesize insights and effectively communicate complex concepts into actionable next steps
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Proficiency in at least one Business Intelligence tools; PowerBI, AWS Quicksights, Tableau
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Proficiency in at least of the following programming languages; SAS, SQL, R, Python
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3+ Experience conducting analyses of digital data using modern analytics tools
Preferred Qualifications
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Experience within Financial Services, Banking, FinTech space is an added plus.
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Proven experience architecting, implementing, and managing operational change
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Knowledge of digital marketing and marketing analytics best practices – understanding key business performance metrics and KPIs
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Experience with data & analytics transformation (current state assessment, strategy development, value case, roadmap, and blueprint)
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Business Translation (identifying business problems, initiatives, use cases, data/mar-tech management (e.g., platform/feature development and enhancement), storytelling)
About Our Company
We’re a diversified financial services leader with more than $1 trillion in assets under management and administration as of 2022. Our team of 20,000 people in more than 20 countries, advise and manage assets and income of more than 2 million individual, small business and institutional clients. We are a longstanding leader in financial planning and advice, a global asset manager and an insurer. Our unwavering focus on our clients and strong financial foundation connects each of our unique businesses - Ameriprise Financial, Columbia Threadneedle Investments and RiverSource Insurance and Annuities. Here, we foster meaningful careers, invest in the future, and make a difference for clients, institutions and communities around the world.
Base Pay Salary
The estimated base salary for this role is $82,400 - $142,300/ year. We have a pay-for-performance compensation philosophy. Your initial total compensation may vary based on job-related knowledge, skills, experience, and geographical work location. In addition, most of our roles are eligible for variable pay in the form of bonus, commissions, and/or long-term incentives depending on the role. We also have a competitive and comprehensive benefits program that supports all aspects of your health and well-being, including but not limited to vacation time, sick time, 401(k), and health, dental and life insurances.
Ameriprise Financial is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, national origin, genetic information, age, sexual orientation, citizenship, gender identity, disability, veteran status, marital status, family status or any other basis prohibited by law.
Full-Time/Part-Time
Full time
Exempt/Non-Exempt
Exempt
Job Family Group
Marketing/Product Management
Line of Business
MARKT Marketing
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What We Do
For over 30 years, Freedom Mortgage has helped millions of Americans achieve their dreams of homeownership and financial betterment. The wellbeing and improvement of our customers' lives and the communities in which they live fuels our ambition. We’re driven by boundless stamina and an unwavering focus on continuous collaboration, relentlessly seeking the right solutions for every customer and loan every day. Today, we service nearly 1.5 million customers with over $300 billion in mortgage loan assets, and we consistently rank as one of the nation's top 10 lenders. We are over 13,500 team members strong, recognized as a Top Workplace in the U.S., and are continuing on our unprecedented growth trajectory. Freedom Mortgage is an Equal Opportunity Employer committed to workforce diversity. Qualified applicants will receive consideration without regard to age, race, color, religion, gender, sexual orientation, disability, or national origin. Local applicants are encouraged to apply. Employment contingent upon successful completion of a background investigation. Smoke-free workplace. Drug-free work environment. Excellent benefits package including medical, dental, vision, and 401(k). All resumes are held in confidence. Only candidates whose profiles closely match requirements will be contacted during this search. Come #SoarWithUs and be a part of the Freedom family! Freedom Mortgage Corporation 951 Yamato Road, Suite 175 Boca Raton, FL 33431 Lender NMLS ID: 2767 www.nmlsconsumeraccess.org
