Omnichannel Analyst

Joining King's Hawaiian makes you part of our `ohana (family). We are a family-owned business for over seventy years, respecting our roots while thinking about our future as we continue to grow and care for our customers and the communities we serve. Our `ohana members build an environment of inclusivity as they freely collaborate, pursue learning through curiosity, and explore innovation as critical thinkers. Beyond that, we are also passionate about supporting the long-term health and well-being of our employees and their families. If you're excited to rise with our team, come and join our `ohana!
Who Are We?
A few years ago, we realized that the growth of King's Hawaiian, our family owned, and values driven company founded in Hilo, Hawaii in 1950 had grown so fast (from $50M to more than $300M) that we would soon have to move to a focus solely on optimizing capital. We realized then that in a few years we would have to move to focusing both on optimizing capital and reallocating capital. Or, in other words, a business that would make acquisitions in addition to continuing to grow the King's Hawaiian brand. But we wondered: "Life is about more than just growth and revenue even though those two things are critically important. Is there a new, better, and special way in which we could achieve that growth? A way where the legacy we could create and leave behind might be as great or even greater than the growth we would achieve?"
These questions led to the birth of a whole new company. King's Hawaiian had been baking irresistible Hawaii inspired foods since 1950. What would happen if the new company was populated by people who had in common high-performance heads, high performance hearts, and who shared common irresistible values? We fell in love with that concept. So, we decided " That kind of place would be irresistible. It's a big dream but let's create that dream and build that future!" And so, on September 1, 2021, the Irresistible Foods Group (IFG) was born, and we started to build that dream.
And, when it was born, we articulated that big dream in this Mission and Purpose Statement:
We create Irresistibly. Then we share it.
Irresistibility can exist in everything but rarely does, except here.
Further, we believe the core to our irresistibility is in our four values:

• Treat others with dignity - respect is unconditional. We have high-performance heads + high- performance hearts and never lose sight that we are all part of the same 'Ohana.
• Be curious and never stop learning. We approach conversations, situations, and problems with open minds and passionately seek to be better tomorrow than we are today.
• Dream big and get stuff done. Irresistibility is not an accident - we don't wait for the future to come to us; we actively create it.
• Bring your own flavor. We care about where you come from and how you see the world; our shared values are our bond, but our uniqueness is what makes us Irresistible.

These values are not only what drive us but also what we seek in all members at all levels in IFG as well as our operating companies (OPCOS). We look for diversity in many areas, but not in these values.
IFG kind of looks like a private equity or venture capital firm but it is much more than that. We are an owner- friendly acquirer focused on creating long-term value with no intent to ever sell our companies. And, importantly, we only invest and acquire companies that we think model these values and will create irresistibility in more than just profit measures. We support our OPCOS with capital allocation (cash & capabilities), strategic guidance, and operational governance but in a very decentralized environment. We strive to be the most trusted, influential, and value-creating family of authentic food & beverage brands. We build brands that are beloved by their consumers for their irresistible products, uniquely connected through their shared values, and sold in the perimeter (of grocery stores). And together, we are creating a connected eco-system of companies populated with smart people who are having a lot of fun creating irresistibility together. This is what we do. And today we are not one but are eightcompanies: (1) IFG; (2) King's Hawaiian; (3) King's Hawaiian Restaurants; (4) Grillo's Pickles; (5) Innovation Bakers (6) Honey Mama, (7) Killer Brownie; and (8) Hello Hilo - our new restaurant in Gainesville, GA that spreads Aloha through Hawaii-inspired cuisine and hospitality.
Who Are You?
This position will lead in leveraging consumption data to build sell stories that win in retail. You will assess, optimize, and execute e-commerce and omnichannel campaigns across all our IFG brands to drive profitable volume growth. This position will coordinate sales reporting, program recaps, and content development. Your associates trust you and would use words like "collaborative" and "analytical" to describe you. They might even go so far as to say that they are unusually comfortable with you swimming (a bit) in their lane because you add so much value when you do, and you always do it respectfully. You model behaviors and activities that set a standard for those around you. You care much more about getting the right things done than about who gets the credit for doing them. You are a "get stuff done" person who gets things done so fast, efficiently, and effectively that it usually surprises those around you.
This role is right for you if you....

• Are a fixer and have a passion for/or propensity for project management.
• Love to learn and are INTENSELY curious. You want to learn more about Content Management and discover opportunities for process improvement.
• Define collaboration and understand and believe in accountability. You are recognized by leadership as an incredible and valuable asset to them. If we had to cut costs, they would fight to keep you.
• Like to have fun. REALLY like to have fun at work and find much of the fun is from accomplishing really unusual, tough things.

What Will You Do?
As the IFG Omnichannel Analyst, your efforts and results will primarily be focused on the following areas:

• Leverage consumption data such as IRI and 84.51 to assess omnichannel programs and tactics to improve sales and growth KPI's.
• Assist with Test and Learns by ideating strategies, capturing results, and disseminating critical learnings to the sales organization.
• Track performance of omnichannel and e-commerce campaigns across various customers to ensure profitable volume growth across all IFG brands.
• Manage campaigns to reach KPI's through keyword optimization, bid strategies, and content development.
• Contribute to monthly e-commerce sales reports.
• Perform other duties as required or assigned which are reasonably within the scope of this role.

Experience & Capabilities:

• 1-3 years of experience in data analysis, preferably in e-commerce or omnichannel analytics within the consumer-packaged goods industry.
• Medium to expert-level proficiency with Excel.
• High level of comfort with e-commerce KPI's, paid search and display campaigns, and visualizing program recaps.
• Excellent communication and collaboration skills.
• Ability to travel 10% of the time.
• Expert ability to read, analyze, and interpret industry data (IRI, retailer e-commerce dashboards, etc.).
• Proficient ability to communicate and work optimally across functional groups.
• Developing knowledge to think strategically and translate strategy into operational tactics.
• Naturally curious and inquisitive.
• Bachelor's degree (B.A. or B.S.) preferred.

The compensation range for this role is $75,000-$95,000 with an annual bonus potential. The final offer will depend on several factors.
IFG operates in a hybrid environment that fluctuates from week to week and is typically in the office between 1 to 3 days. There is 1 week per month when the entire IFG team is in the office for the whole week.
Irresistible Foods Group is an equal opportunity employer.
King's Hawaiian is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for our ohana.