Title:
Omni-Channel, Digital and CRM LeadCompany:
Ipsen Pty Ltd
About Ipsen:
Ipsen is a mid-sized global biopharmaceutical company with a focus on transformative medicines in three therapeutic areas: Oncology, Rare Disease and Neuroscience. Supported by nearly 100 years of development experience, with global hubs in the U.S., France and the U.K, we tackle areas of high unmet medical need through research and innovation.
Our passionate teams in more than 40 countries are focused on what matters and endeavor every day to bring medicines to patients in 88 countries. We build a workplace that champions human-centric leadership and fosters a culture of collaboration, excellence and impact. At Ipsen, every individual is empowered to be their true selves, grow and thrive alongside the company’s success. Join us on our journey towards sustainable growth, creating real impact on patients and society!
For more information, visit us at https://www.ipsen.com/ and follow our latest news on LinkedIn and Instagram.
Job Description:
This is a high-impact pivotal role where you will drive digital transformation, omnichannel excellence, AI adoption, and data-driven decision making. Partnering closely with commercial, medical, business excellence, and global teams, you will translate insights into action and help create meaningful experiences for healthcare professionals.
- Lead Ipsen's digital transformation and omnichannel strategy across Australia and New Zealand, fostering a culture of innovation, customer-centricity, and data-driven decision-making.
- Develop and embed omnichannel engagement strategies across brands, integrating customer journeys, content, data, technology, and brand planning to deliver exceptional HCP experiences.
- Drive AI capability and adoption across the affiliate, identifying high-value use cases that improve productivity, insights, customer engagement, and business performance.
- Leverage customer, market, and engagement data to generate actionable insights, track key performance indicators, and inform strategic decisions.
- Champion customer-centric ways of working by partnering with Commercial, Medical, and Leadership teams to deliver measurable business impact.
- Optimise and drive adoption of Veeva CRM and other digital platforms to enhance customer engagement, sales force effectiveness, and marketing excellence.
- Strengthen brand planning and commercial capability by embedding best practices in customer engagement, omnichannel execution, and cross-functional collaboration.
- Translate market insights into action, identifying opportunities to drive growth, improve customer experiences, and support business priorities.
- Foster a culture of innovation by testing new ideas, scaling successful initiatives, and exploring emerging technologies and digital solutions.
- Lead, coach, and develop team members while driving organisational change and adoption of new capabilities, technologies, and ways of working.
- Experience leading omnichannel innovation and digital transformation initiatives in the Australian market, with a proven ability to drive cross-functional collaboration and business impact.
- Strong expertise in CRM, customer engagement, and commercial excellence, with the ability to leverage data and insights to improve sales and marketing effectiveness.
- Demonstrated success leading change, influencing stakeholders, and embedding new ways of working across an organisation.
- Strong strategic, analytical, and project management capabilities, with the ability to manage multiple priorities and deliver measurable outcomes.
- Excellent communication, relationship-building, and stakeholder management skills, including experience partnering with senior leaders.
- Deep understanding of marketing, sales, customer engagement, and emerging digital technologies.
- Strong AI literacy, including practical experience with generative AI and the ability to identify and scale responsible, value-adding use cases.
- A proactive, innovative, and customer-focused mindset with a passion for continuous improvement and simplification.
- Knowledge of healthcare compliance requirements and industry codes of conduct.
Preferred
- Experience in the pharmaceutical, biotechnology, or medical device industry.
- Marketing management and people leadership experience, including coaching and developing team members.
Qualifications
- Degree in Business, Digital Communications, Marketing, Life Sciences, or a related field.
- Advanced qualifications and certifications in Data Analytics, AI, Digital Marketing, or related disciplines are highly regarded.
#LI-Hybrid
#LI-CT1
We are committed to creating a workplace where everyone feels heard, valued, and supported; where we embrace “The Real Us”. The value we place on different perspectives and experiences drives our commitment to inclusion and equal opportunities. When we include diverse ways of thinking, we make more thoughtful decisions and discover more innovative solutions. Together we strive to better understand the communities we serve. This means we also want to help you perform at your best when applying for a role with us. If you require any adjustments or support during the application process, please let the recruitment team know. This information will be handled with care and will not affect the outcome of your application.Skills Required
- Experience leading omnichannel innovation and digital transformation initiatives in the Australian market
- Strong expertise in CRM, customer engagement, and commercial excellence
- Experience using data and insights to improve sales and marketing effectiveness
- Demonstrated success leading organizational change and influencing stakeholders
- Strategic, analytical, and project management capabilities
- Excellent communication, relationship-building, and senior stakeholder management skills
- Deep understanding of marketing, sales, customer engagement, and emerging digital technologies
- Strong AI literacy, including practical generative AI experience
- Proactive, innovative, customer-focused mindset with a passion for continuous improvement
- Knowledge of healthcare compliance requirements and industry codes of conduct
- Degree in Business, Digital Communications, Marketing, Life Sciences, or a related field
- Experience in the pharmaceutical, biotechnology, or medical device industry
- Marketing management and people leadership experience
- Advanced qualifications or certifications in Data Analytics, AI, Digital Marketing, or related disciplines
Ipsen Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Ipsen and has not been reviewed or approved by Ipsen.
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Healthcare Strength — Health coverage is described as comprehensive, with broad medical, dental, and vision offerings. Company materials emphasize a wide-ranging package that supports overall wellbeing.
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Retirement Support — Retirement programs are highlighted with a competitive 401(k) match and access to an employee stock purchase plan. These elements are frequently cited as strengths in the package.
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Parental & Family Support — Family support includes paid parental leave and company-provided backup child and elder care. These programs complement core benefits and add practical day-to-day value.
Ipsen Insights
What We Do
Ipsen is a French leading global mid-size biopharmaceutical company headquartered in Paris, France focusing its efforts where unmet medical needs are greatest. Ipsen develops and commercializes innovative medicines in three key therapeutic areas - Oncology, Rare Disease and Neuroscience. We have over 5000 employees worldwide and our medicines are registered in more than 100 countries, with direct commercial presence in over 30 countries. Ipsen has 4 global R&D hubs and 3 pharmaceutical development centers around the world
