The Role
Own and scale cross-sell initiatives through offline teams across multiple regions. The role involves extensive travel, coordination with regional and city leaders, execution planning, product adoption, playbook development, field feedback, and stakeholder alignment. The General Manager will build Excel-based MIS dashboards, monitor funnel and location performance, ensure reporting accuracy, and use insights to drive accountability and course correction across product, operations, analytics, and field teams.
Summary Generated by Built In
About Paytm
Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.
About the Role
We are looking for a high-ownership, execution-first candidate to drive cross-sell initiatives by working closely with offline business teams and partners across locations. This role is critical in bridging central product and business teams with on-ground leaders, ensuring rapid execution, structured feedback loops, and strong MIS-driven decision making.
The role demands significant travel, deep coordination with senior field leaders, and the ability to operate with an entrepreneurial mindset in ambiguous, fast-moving environments.
Key Responsibilities
● Act as the single-point owner for driving cross-sell initiatives through offline teams across regions
● Travel extensively across cities to work with regional and city heads, align on targets, incentives, and execution plans, and resolve on-ground bottlenecks in real time
● Ensure consistent execution of cross-sell programs across all locations
● Drive adoption of new products through offline channels and identify high-potential locations and teams for scaling
● Build and refine cross-sell playbooks in collaboration with central teams based on field learnings
● Act as the voice of the field by gathering structured feedback from frontline teams and leaders
● Translate qualitative on-ground feedback into clear, actionable inputs for product, operations, and leadership teams
● Build and own robust Excel-based MIS dashboards covering cross-sell performance, location-wise metrics, leader-wise performance, and funnel conversion
● Ensure data accuracy, reporting discipline, and timely business reviews
● Use MIS and insights to drive accountability and course correction
● Work closely with senior offline leaders, product, operations, and analytics teams
● Influence without authority and drive alignment across multiple stakeholders
Candidate Profile
Experience
● 8–12 years of overall experience (flexible for exceptional candidates)
● Strong exposure to field-led or offline businesses with multi-location operations
● Prior experience in startups, founder’s office roles, early-stage ventures, or P&L; ownership is strongly preferred
Mindset & Traits
● Entrepreneurial mindset with strong ownership orientation
● High hunger to grow and visible career ambition
● Comfortable with ambiguity, travel, and on-ground problem solving
● High energy, resilience, and strong bias for action
● Excellent relationship-building skills with senior leaders and field teams
Skills
● Strong Excel skills including MIS creation, dashboards, and analysis
● Structured thinking and clear communication
● Ability to convert unstructured field inputs into actionable business insights
● Comfortable presenting insights and recommendations to senior leadership
What Success Looks Like (12–18 Months)
● Cross-sell becomes a scaled, repeatable growth engine through offline teams
● Clear ownership, execution playbooks, and MIS established across locations
● Strong trust and working relationships built with regional and city leaders
● Field feedback consistently influencing product and business decisions
Why This Role
● High-impact, high-visibility role working closely with leadership
● Opportunity to shape and scale offline × digital cross-sell at a national level
● Ideal for candidates seeking real ownership rather than a desk-bound GM role
Compensation:
If you are the right fit, we believe in creating wealth for you With enviable 500 mn+ registered users, 17 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants - and we are committed to it. India's largest digital lending story is brewing here. It's your opportunity to be a part of the story!
Skills Required
- 8-12 years of overall professional experience
- Experience with field-led or offline businesses involving multi-location operations
- Strong Excel skills, including MIS creation, dashboards, and analysis
- Structured thinking and clear communication skills
- Ability to convert unstructured field feedback into actionable business insights
- Ability to present insights and recommendations to senior leadership
- Entrepreneurial mindset, high ownership, resilience, and bias for action
- Comfort working with ambiguity, extensive travel, and on-ground problem solving
- Strong relationship-building skills with senior leaders and field teams
- Prior startup, founder's office, early-stage venture, or P&L ownership experience
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The Company
What We Do
Paytm started the Digital Revolution in India. And we went on to become India’s leading Payments App. Today, more than 20 Million merchants & businesses are powered by Paytm to Accept Payments digitally. This is because more than 300 million Indians use Paytm to Pay at their stores. And that’s not all, Paytm App is used to Pay bills, do Recharges, Send money to friends & family, Book movies & travel tickets. With innovations to Financial services & products in pipeline, this is but one of the milestones achieved towards our mission – to bring 500 million unserved and underserved Indians to the mainstream economy.
