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The Offline Media Marketing Manager is an experienced marketer who specializes in planning, executing, and optimizing non-digital, non-click media channels, including Linear TV, Connected TV (CTV), radio, podcasts, and direct mail. This individual is results-driven, highly analytical, and adept at making data-informed decisions to maximize the performance and ROI of offline media investments in a fast-paced environment. They combine the rigor of performance marketing with the strategic thinking required to manage brand-building channels that operate outside of traditional digital click-based ecosystems.
This role will have high visibility and responsibility in the organization, working cross-functionally with creative, analytics, digital marketing, and sales teams to ensure cohesive go-to-market execution and measurable business impact.
What you will do:
· Develop, manage, and optimize campaigns across offline media channels, including linear TV, CTV/OTT, radio, podcasts, direct mail, to maximize return on ad spend (ROAS) and cost-per-acquisition (CPA) targets.
· Own the end-to-end campaign lifecycle for offline channels: strategy, media planning, measurement, and optimization.
· Continually identify and design test-and-learn experiments (A/B tests, station mix, geo-lift studies, holdout tests, incrementality analyses) to improve spend efficiency and prove channel effectiveness.
· Monitor and analyze campaign performance, delivery pacing, and profitability on an ongoing basis; develop actionable insights and present recommendations, including data-driven decisions on station/network mix optimization and audience segment targeting.
· Analyze campaign and channel-level data to build comprehensive performance reports that demonstrate impact, conversions, and attribution across multiple metrics; including lift insights, media mix contribution, cost-per-acquisition, reach/frequency, brand awareness, and cross-channel influence.
· Collaborate with the Creative and Content teams to develop compelling scripts, ad creative, direct mail pieces, and audio/video assets tailored to each offline channel.
· Stay well-informed of the latest trends, technologies, and best practices in offline and emerging media (e.g., programmatic TV/CTV, addressable TV, dynamic audio, personalized direct mail) and make insightful business decisions based on a deep understanding of the landscape.
What we’re looking for:
· Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field.
· 5–8 years of hands-on experience planning, buying, and optimizing offline media channels such as linear TV, CTV/OTT, radio, podcasts, direct mail.
· Proven track record of driving measurable customer acquisition and brand lift through offline media channels.
· Strong understanding of offline media measurement methodologies: matched market analysis, incrementality testing, and brand lift studies.
· Experience with CRM platforms (e.g., Salesforce) and Google Analytics.
· Familiarity with the intersection of offline and digital media, understanding how offline channels drive online behavior and how to measure cross-channel impact.
· Experience marketing services to small business owners is a plus.
· Strong knowledge of the offline media landscape and campaign lifecycle management across TV, radio, podcasts, and direct mail.
· Highly analytical with the ability to translate complex data into clear, actionable business recommendations.
· Excellent verbal and written communication skills; ability to present to senior leadership and cross-functional stakeholders.
· Working knowledge of Microsoft Suite, CRM (Salesforce), and Google Analytics.
· Strong organizational skills with the ability to manage multiple campaigns and priorities simultaneously.
· Ability to deal with ambiguity, adapt quickly, and thrive in a fast-paced environment.
· Ability to collaborate and build relationships effectively across the organization.
· Self-starter with intellectual curiosity and a problem-solving mindset.
· Ability to leverage AI tools or agents to support research, analysis, or reporting workflows.
· A strong sense of accountability and ownership of results.
· Creative thinker who can identify innovative ways to reach target audiences through non-digital channels.
Kapitus Total Rewards Package Includes:
• Competitive Base Salary Range of $62,800 to $100,800 Kapitus is providing this as a good faith salary range to comply with applicable law. The applicant’s final salary will depend on a number of factors including the applicant’s geographic location, skills, and experience
• Annual Incentive Compensation Eligibility – Up to 10% annually
- Health Insurance: Comprehensive medical, dental, and employer-paid vision plans through UnitedHealthcare (UHC), with various coverage levels available to meet the needs of our employees and their families. Additional perks through UHC include: Sweat Equity, free subscription to the Calm App, UHC rewards, Real Appeal, and Quit For Life.
- Flexible Spending Account: Set aside pre-tax dollars from your paycheck to pay for qualified out-of-pocket medical, dental, vision, pharmacy or dependent care expenses.
- Lifestyle Spending Account: Employer sponsored post-tax benefits that allow reimbursement for expenses related to physical, mental and financial well-being.
- 100% Company Paid Insurances: Kapitus fully covers the cost of basic short-term and long-term disability insurance, as well as vision insurance, ensuring our employees have comprehensive protection without any personal expense.
- Voluntary Insurance: Supplemental life insurance as well as enhanced short- and long-term disability coverage are available through Mutual of Omaha, providing additional security for our employees. Additionally, Colonial Accident and Hospitalization insurances are also available, offering further protection against unforeseen events.
- Paid Maternity and Parental Leave: Beyond state-mandated leave policies, Kapitus provides company-paid maternity and parental leave, supporting our employees during important family milestones.
- Commuter Benefits: We offer pre-tax benefits on parking and commuter expenses to cover travel to and from work.
- LifeBalance Program: Enhance your lifestyle with our LifeBalance membership, which offers discounts on outdoor activities, the arts, health, and fitness. Additional benefits include:
- Pet and car insurance discounts.
- Financial services such as LegalShield.
- Relaxation and stress management tools.
- Plum Benefits Discount Program: Access exclusive discounts on shows, travel, car rentals, and more, enriching your personal and family life.
- Tuition Reimbursement: Pursue further education with up to $5,000 annually in tuition reimbursement, plus opportunities to attend relevant conferences and career development events. Managed through our LSA plan, Kapitus Academy.
- Travel Reimbursement: We also offer travel reimbursement for all work-related travel, supporting your involvement in career and personal development activities.
- Paid Time Off and Sick Time.
- Retirement Benefits: Our 401K plan is managed through Fidelity. To support your long-term financial goals, the company provides a 25% match on your contributions, up to 6% of your annual salary.
About Kapitus:
Kapitus is one of the most reliable and respected names in small business financing. As both a direct lender and a marketplace built with a trusted network of lending partners, we can provide small businesses with the financing they need when, and how it is needed. We have spent our entire existence building a culture that makes us excited to come to work in the morning. Our company is fast paced, teammates need to be self-directed and have an internal motivation to do the right thing, even when the right thing takes a lot of hard work. We show our teammates our appreciation by offering great benefits, competitive pay and solid opportunity for growth.
Company Mission: At Kapitus, our mission is to help small business owners grow their organizations by providing tailored, transparent, and ethical financing solutions. We invest in every business owner’s story and we are dedicated to building lasting relationships to champion their goals. We promise to keep the best interests of our clients at the center of the financing process by operating with transparency, fairness, and integrity.
Consideration will be given to qualified remote candidates residing in states where Kapitus and/or one of its subsidiaries has an established physical presence.
Skills Required
- Bachelor's or Master's degree in Marketing, Business, Communications, or related field
- 5-8 years planning, buying, and optimizing offline media channels (linear TV, CTV/OTT, radio, podcasts, direct mail)
- Proven track record driving measurable customer acquisition and brand lift through offline media
- Strong understanding of offline media measurement methodologies (matched market analysis, incrementality testing, brand lift studies)
- Experience with CRM platforms (e.g., Salesforce) and Google Analytics
- Working knowledge of Microsoft Suite (Office)
- Ability to design and run test-and-learn experiments (A/B tests, geo-lift, holdouts) and interpret results
- Experience analyzing campaign and channel-level data to build performance reports and attribution analyses
- Ability to collaborate with Creative and Content teams to develop channel-specific assets
- Excellent verbal and written communication; ability to present to senior leadership
- Strong organizational skills; ability to manage multiple campaigns and priorities
- Ability to leverage AI tools or agents for research, analysis, or reporting workflows
- Experience marketing services to small business owners
- Creative thinker with problem-solving mindset and accountability for results
What We Do
Kapitus is one of the most reliable and respected names in small business financing. As both a direct lender and a marketplace built with a trusted network of lending partners, we are able to provide small businesses the financing they need, when and how it is needed. With one application business owners can save time and money, while eliminating the stress that comes with applying to different lenders. At Kapitus, we believe that business owners should be able to focus on running their business, while we take care of the financing. Our mission is to help small business owners grow their organizations by providing tailored, transparent, and ethical financing solutions. We invest in every business owner’s story and we are dedicated to building lasting relationships to champion their goals.
Why Work With Us
We’ve spent the past 15 years building a culture that makes us excited to come to work in the morning. Our company is fast paced, teammates need to be self-directed and have an internal motivation to do the right thing, even when the right thing takes a lot of hard work. We offer great benefits, competitive pay, and solid opportunity for growth.
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