The Role
As Offline Media Manager, you'll lead the planning and execution of offline media campaigns, optimizing performance and ensuring alignment with digital strategies across multiple markets in the Americas.
Summary Generated by Built In
Ready to lead, disrupt and reinvent the sleep industry?
We are Emma – The Sleep Company. Founded in 2015, we’ve become the world’s largest D2C sleep brand, available in over 35 countries with more than 25 stores across Europe. Recommended by leading consumer associations in EMEA, APAC, and the Americas, we develop the best sleep comfort products that empower our customers to awaken their best every day.
At Emma, we are a community of smart, driven people, united by a strong culture of collaboration, teamwork, and knowledge sharing. We think big, take ownership, and are empowered to drive meaningful impact. Through hands-on experience, mentorship, and continuous learning, we drive our own growth and learning. With Emmies from over 60 nationalities and offices across multiple regions, our diverse perspectives enrich our workplace culture. Ready to shape the future of sleep with us? Let’s make it happen!
About the Role
As Offline Media Manager (Americas), you will be responsible for planning, executing, and optimizing our offline media campaigns across TV, DRTV, radio, print, and other offline channels in Chile, Colombia, Mexico, and Canada. Reporting directly to the Head of Marketing (Americas), you’ll play a critical role in building upper-funnel awareness, driving demand, and accelerating growth in key markets. You’ll work closely with media agencies, creative teams, and internal stakeholders to ensure campaigns are aligned, data-informed, and results-driven.
What you will do:
- Develop and execute offline media strategies tailored to each market in the Americas region.
- Plan and manage media buys across TV, DRTV, radio, print, and other offline formats.
- Collaborate with media agencies and local partners to optimize performance and maximize ROI.
- Monitor and analyze offline media performance using attribution models, lift studies, and econometrics.
- Partner with creative teams to develop compelling assets for offline campaigns.
- Test and scale new offline channels to expand Emma’s reach.
- Align offline campaigns with digital marketing efforts to drive a consistent customer journey.
- Report regularly to the Head of Marketing (Americas) on results, learnings, and opportunities.
Who we are looking for:
- 3–5+ years of experience in media planning and buying, ideally in DTC or consumer brands.
- Proven track record of executing and scaling campaigns across TV or other performance marketing channels.
- Experience working with media agencies or local market broadcasters.
- Strong analytical skills and familiarity with offline performance measurement techniques.
- Ability to balance brand and performance objectives in offline campaigns.
- Excellent project management and cross-functional collaboration skills.
- Fluency in English; Spanish and/or French is a strong plus.
- Self-starter mindset with a drive to innovate and continuously improve.
What we offer:
- A combination of personal and company growth to accelerate your career and help you reach your goals.
- The chance to work on exciting and challenging projects either independently or as part of a dedicated, international team.
- Wellbeing activities
- Hybrid home office policy
- Flexible schedules
- Pet-friendly office
- Monthly salary + pantry & restaurant vouchers
- Benefits higher than the law
Become an Emmie
Emma is transforming the world of sleep - and we want the highest-performing people to help us pull it off. We want you. But only if you're willing to go all in. Only if you're willing to question, disrupt, innovate, and create from the ground up.
We proudly celebrate diversity. We are an equal-opportunity employer committed to promoting inclusion in our workplace. We consider all qualified applicants for employment without regard to race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability, or age.
Our aim is to get back to you in a couple of days, however, we are currently receiving a large number of applications and this might lead to a delay in the process. We will get back to you as soon as possible!
Top Skills
Drtv
Offline Media Channels
Print
Radio
Tv
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The Company
What We Do
We are Emma – The Sleep Company. We revolutionise sleep by pushing the boundaries of what technology can do for rest. Our aim is to awaken people's best by enhancing their sleep. We are one of Europe’s fastest-growing sleep innovation companies with 1000 + team members, representing over 65 nationalities at our international offices in Frankfurt, Lisbon, Manila, Mexico City and Bucharest. Our work culture is built on strong values promoting community, agility, and ownership. Growth and excellence in all areas are important to us, which is why we offer our team members opportunities to unlock their full potential professionally and personally. Emma proudly celebrates diversity. We are an equal opportunity employer committed to promoting inclusion in our workplace. We consider all qualified applicants for employment without regard to race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability or age
