The Role
Manages offline marketing campaigns across print, radio, television, outdoor advertising, and dealership channels. Coordinates media vendors, negotiates placements and rates, oversees dealership branding and promotional collateral, manages budgets and vendor payments, and monitors market trends and competitor activity. Ensures campaigns and branded materials are delivered on time and remain consistent with brand guidelines.
Summary Generated by Built In
Job Summary:
The Offline Marketing Specialist manages CIG Motors' offline and
traditional marketing initiatives, including print, outdoor, radio/TV,
dealership branding, and promotional materials, to build brand visibility
beyond digital channels.
Key Responsibilities:
Offline
Campaign Planning & Execution
- Plan and
execute offline marketing campaigns, including print, radio,
outdoor/billboard, and in-dealership marketing.
- Coordinate
the timely rollout of offline campaigns in line with overall marketing
plans.
Vendor
& Media Management
- Liaise
with media houses, printers, and outdoor advertising vendors.
- Negotiate
rates and placements to ensure cost-effective offline media spend.
Dealership
Branding & Collateral
- Ensure
showroom and dealership branding, signage, and point-of-sale materials are
up to date and consistent with brand guidelines.
- Develop
and manage the production of brochures, flyers, banners, and other
promotional collateral.
Budget
& Market Monitoring
- Manage
the offline marketing budget and vendor payments.
- Monitor
offline market trends and competitor offline marketing activity.
Requirements
Qualifications and Experience:
- Bachelor's
degree in Marketing, Business Administration, or a related field.
- Minimum
of 3-5 years' experience in offline/traditional marketing.
- Experience
working with print and outdoor media vendors.Strong
vendor negotiation skills.
- Sound
project and budget management ability.
- High
attention to detail on branding and collateral quality.
- Good
understanding of the offline media landscape.
- Strong
organizational and coordination skills.
Benefits
- Competitive
Salary
- 13th Month
Allowance
- Leave
Allowance
- Monthly Performance
Bonus
- Retirement Savings
- Paid Time Off
- Opportunity to work
in a fast-paced and dynamic environment
Skills Required
- Bachelor's degree in Marketing, Business Administration, or a related field
- 3-5 years of experience in offline or traditional marketing
- Experience working with print and outdoor media vendors
- Strong vendor negotiation skills
- Project and budget management ability
- High attention to detail regarding branding and collateral quality
- Good understanding of the offline media landscape
- Strong organizational and coordination skills
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The Company
What We Do
CIG Motors is an original equipment manufacturer (OEM) and the exclusive representative and distributor for leading Chinese automotive brands in Nigeria, offering a wide range of automobiles.
