The Role
The NTR & Promotions Director leads promotions and marketing for the Fort Myers radio cluster, developing strategic plans, executing events, and ensuring revenue streams.
Summary Generated by Built In
NTR & Promotions Director
Location: Fort Myers, FL
Department: Promotions
Reports To: Market Manager
Position Overview:
Beasley Media Group (Fort Myers) is seeking a creative, organized, and results-driven NTR & Promotions Director to lead station promotions, marketing initiatives, and Non-Traditional Revenue (NTR) efforts across our cluster. This role plays a key part in engaging audience, enhancing brand visibility, and supporting sales through strategic promotions and events.
Responsibilities:
Promotions
- Oversee all promotional efforts across the Beasley Media Group (Fort Myers) radio cluster.
- Develop and execute strategic promotional plans that align with programming and sales goals
- Plan and implement on-air, online, and onsite station promotions and events (promotional and revenue generating).
- Provide creative direction and input for promotional materials, station branding elements, and on-air promotional content.
- Coordinate and execute events, including (but not limited to) concerts, live broadcasts, golf tournaments and galas, from ideation through final execution.
- Collaborate closely with programming, digital, and sales departments to ensure promotions align with station goals and deliver measurable results.
- Serve as the liaison between sales and programming to align efforts, streamline communication, and maintain consistent messaging across departments.
- Ensure compliance with FCC rules and internal guidelines for contesting, including preparation of official rules and waivers.
- Hire, train, supervise, and schedule part-time promotions team members
- Identify and develop new non-traditional revenue streams by creating innovative sponsorship and promotional opportunities.
NTR
- Work closely with programming and sales to identify and develop new non-traditional revenue opportunities by creating sponsorship and promotional opportunities.
- Build and present compelling sales proposals for clients.
- Manage sponsorships, ensuring high-quality delivery and client satisfaction.
Qualifications:
- 3–5 years of promotions, marketing, or media/event experience (radio preferred).
- Strong communication and organizational skills.
- Proficiency in Microsoft Office; knowledge of digital platforms and social media tools a plus.
- Valid driver's license and reliable transportation required.
Top Skills
Digital Platforms
MS Office
Social Media Tools
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The Company
What We Do
Beasley Media Group, Inc. is a subsidiary of Beasley Broadcast Group, Inc. (NASDAQ: BBGI), which was founded in 1961 by George G. Beasley. Today, Beasley Broadcast Group owns and operates 69 stations (50 FM and 19 AM) in 16 large-and mid-size markets in the United States. Approximately 20.1 million consumers listen to Beasley radio stations weekly over-the-air, online and on smartphones and tablets and millions regularly engage with the Company’s brands and personalities through digital platforms such as Facebook, Twitter, text, apps and email. For more information, visit www.bbgi.com.
