Northern Europe Business Development Lead

We have an opportunity for a Northern Europe Business Development Lead (Lead Sales Representative) to join us at Honeywell remote in the Netherlands or Belgium. This role requires 50% of travel primarily across Northern Europe.

Are you a results‑driven “hunter” with a passion for identifying, developing, and closing new business opportunities across renewable energy and sustainable fuels? This role focuses on proactive prospecting, penetrating new accounts, and creating demand for process automation solutions by engaging senior stakeholders and uncovering unmet operational needs.  The BDM will lead the full sales cycle from lead generation through contract negotiation, working closely with technical, project, and other internal teams to develop and deliver compelling value propositions.  Success in this role requires conceptual selling, strong commercial mindset, deep understanding of industrial process automation, and a proven track record of winning new customers and driving revenue growth.
Honeywell
Honeywell Process Automation helps customers operate more safely, efficiently, and sustainably.  Across the industrial automation estate, we enable organizations to reduce carbon emissions, improve worker safety, and optimize performance through advanced automation, software, sensors, and asset management.  We empower customers to enhance the safety, sustainability, resilience, and productivity of their people, plants, and assets.

Key responsibilities

• Identify, pursue, and close new business opportunities across renewable energy, sustainable fuels, and targeted industrial verticals in Northern Europe.
• Proactively prospect and penetrate new accounts while expanding Honeywell’s footprint within white space at existing customers.
• Shape customer requirements early in the buying cycle by positioning Honeywell’s full process automation and digital portfolio.
• Lead the complete sales cycle end to end, from opportunity identification through solution development, negotiation, and contract close.
• Act as a trusted advisor to senior stakeholders, aligning customer operational challenges with Honeywell’s technology roadmap and innovation strategy.
• Support account managers to unlock incremental growth within the installed base through cross portfolio and multi site expansion strategies.
• Build and maintain executive level relationships to enable long term partnerships, increased share of wallet, and competitive differentiation.
• Drive disciplined pipeline management, forecasting accuracy, and strategic account planning to achieve sustained revenue growth.
• Collaborate closely with technical, project, marketing, and product teams to deliver compelling, value based solutions.
• Champion customer needs internally, coordinating cross functional resources and contributing to go to market initiatives for new Honeywell capabilities. 

Key skills and qualifications

• Proven business development experience with a strong track record of generating net‑new business and opening new markets in industrial automation and complex technical solution environments.
• Extensive experience selling into renewable energy and energy transition verticals including Hydrogen, CCS, Waste‑to‑X / Power‑to‑X, Wind Energy, and Industrial Sustainability Applications.
• Hands‑on experience with automation technologies, including hardware and software platforms such as PLC, DCS, and SCADA systems.
• Ability to quickly learn and effectively position Honeywell solutions, with prior Honeywell experience beneficial but not required.
• Demonstrated capability to design and execute strategic growth plans, influence customer decisions early in the buying cycle, and drive long‑term revenue expansion.
• Strong executive‑level relationship building skills, positioning as a trusted advisor across complex stakeholder and decision‑making environments.
• Solid commercial and market acumen, with a clear understanding of industry trends, customer value drivers, and value‑based selling methodologies.
• Process‑driven sales professional with experience applying structured sales methodologies, pipeline discipline, and accurate forecasting.
• Minimum of 5+ years’ experience in a relevant business development or sales role, combined with confident communication, adaptability, and effectiveness in matrix organizations.

Our offer

• Add Work for a globally recognized brand committed to innovation and continuous growth.
• Join a dynamic team with strong internal career progression.
• Thrive in a culture that values inclusion, diversity, and bold thinking.

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Join us and help shape the future of industrial automation!
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