Nordics Marketing Lead

We believe dogs deserve the healthiest, most natural and tastiest meals - with none of the nasties. That’s why we make FRESHly prepared food, cooked just like you would at home and delivered direct to our customers in perfect portions. As a B-Corp certified company, you’re joining a sustainable business that genuinely cares about our people, our products and our impact on the planet. Our goal is simple: to help dogs live healthier, happier, and longer lives, while leaving humans smiling after every interaction.

We’ve come a long way since our co-founders (Kev & Dave), hand delivered the very first Butternut Box. Today, we feed hundreds of thousands of hungry dogs across the UK and Europe - but we won’t stop until we’re feeding dogs everywhere. To get there, we need a team of brilliant people who share that ambition to come and work for us. 

We’re looking for a Marketing Lead to help us introduce our brand to Sweden and Denmark. We need a marketeer who gets the "why" behind what we do and can turn that into real growth, building both brand love and a solid customer base from day one. You’re someone who truly understands the Swedish and Danish culture. You know that winning the hearts of dog owners takes more than just a direct translation; it takes a local touch and a bit of personality.

You’ll be part of our team in Amsterdam, but you’ll "own" the Nordics. You won’t be alone - you’ll have a squad of channel specialists to support you - but it’s on you to guide them on how to make our message land perfectly in your markets. In this role, there are 2 main elements:

• Drive creative strategy across Paid Social (Meta, TikTok) — defining hooks, messaging, formats and writing strong, actionable briefs
• Work closely with our UGC & Influencer specialist to source and develop high-performing local creators
• Ensure all campaigns (ads, landing pages, CRM, RAF) are locally relevant, on-brand and optimised for performance
• Identify and scale new growth opportunities through local partnerships (brands, influencers, affiliates, direct mail, podcasts)

• Act as the local brand guardian, ensuring global strategy translates into strong, locally relevant creative
• Lead local influencer & PR activations to build awareness and brand love
• Collaborate with media buying to shape top-of-funnel investments (OOH, TV, radio, digital video) and ensure strong local execution
• Support the growth of the ambassador (Dog Professionals) channel through local events and communications

You will also own weekly reporting of Sweden & Denmark’s performance, connecting brand and growth initiatives to key metrics like CPA, retention, and revenue.

• You must be a native Swedish and/or Danish speaker and professionally fluent in English
• You understand the balance between brand and performance, combining creativity with data to drive meaningful growth
• Commercially minded and analytical, comfortable using insights to make decisions and improve results
• A strong communicator with a light, engaging writing style — confident creating and adapting copy across ads, landing pages and CRM, with a sharp eye for tone of voice and localisation
• Bringing 4+ years of experience across various marketing channels building growth and brand (digital, PR, influencers), with a proactive, test-and-learn mindset
• You understand the Swedish and Danish market and customer mindset, and know what resonates locally
• And most importantly — you’re a dog lover, excited about building a brand that genuinely improves the lives of dogs and their owners 🐾

1. Initial call with your dedicated Talent Acquisition Partner, carried out remotely. 
2. This process will include a take home task where you will put together a presentation
3. Skills interview with presentation element, carried out remotely. 
4. Behaviours interview, carried out in person.

We usually expect our interview process to take 3-6 weeks, end to end. 

• 25 vacation days + 1 extra day for every year of service
• 5 additional, paid 'paws' days off per year dedicated to your learning, development or personal wellbeing. Hit pause when you need it most
• €500 annual learning & development budget to sharpen your skills
• Pension plan (3.5% employer and 3.5% employee contribution)
• Equity options
• Weekly free lunches in our Amsterdam office
• ClassPass discounted membership with employer contribution
• Lease a Bike scheme
• Paid sabbaticals after 5 years of tenure
• Hybrid working + Remote-First periods (Easter, August & Christmas)
• Travel reimbursement (NS Business Card or km allowance)
• Dogs welcome in the office and regular dog cuddles guaranteed 🐕

• Our team thrives on collaboration. We spend 3 days a week in our London office (Tuesday, Wednesday, and Thursday) and 2 days working from wherever you’re most productive. Because being together is a big part of our culture, we’re looking for someone within a comfortable commutable distance to White City.

• We’re a small (but mighty!) recruitment team. We aim to respond to everyone personally, but if we’re flooded with brilliant applications, we may need to close the role early. We appreciate your patience while we review applications. 

• For this specific role, we’re unable to offer visa sponsorship, so you’ll need the right to work in the EU.

• We use an AI note-taking tool called Metaview at some stages in our interview processes. If you'd prefer to opt out, please inform your Talent Acquisition Partner as soon as possible.

• We're committed to ensuring a positive interview experience for all candidates. If you have any specific needs or require reasonable accommodations due to disability, neurodiversity, or any other factors, please let us know and we'll do our best to make necessary arrangements, for example: extending the interview duration; scheduling short breaks during the interview to ensure your well-being; you may bring any necessary materials or tools for the interview such as your own written notes, communication boards or other assistive devices.

Butternut Box is an equal opportunity employer. We believe that to make the best food for all dogs, we need a team that represents all humans. We celebrate different nationalities, backgrounds, experiences and perspectives. We are specifically committed to increasing representation from underrepresented groups. We want a strong, diverse team built from different identities and lived experiences. We’re not perfect, but we are dedicated to the ongoing work of building an inclusive, supportive place where you can do the best work of your career.