Nordic Content Manager

Content Manager (substitute) 

Insurance can get complicated – especially for commercial customers. Our job is to turn that complexity into clarity. We take pride in helping customers gain peace of mind through insurance, so they can focus on running and developing their businesses. 

Clear content plays a key role in how customers experience If and how our business grows. We’re now looking for a substitute Content Manager with a strong customer mindset to take ownership of our digital customer experiences across the Nordics. 

About the role 

This role is about more than writing. You’ll take ownership of how commercial customers are guided through our digital channels when buying insurance. 

You’ll work hands‑on with content, shaping end‑to‑end buying journeys and improving them continuously based on insights, data and experimentation. In a cross‑functional squad, you’ll collaborate with designers, developers and other specialists to shape digital experiences that are clear, easy to navigate and valuable for both customers and the business. 

You’ll also be part of our Content & Communications chapter, where people with similar expertise support each other, share knowledge and develop content and communication skills across the Nordics. 

This role suits someone who enjoys breaking down complex topics, taking responsibility for the customer perspective and improving experiences together with others. 

What you’ll work on 

• Develop and manage website content across the Nordics, with a primary focus on Sweden 

• Take ownership of content in commercial customer journeys from understanding customer needs to improving conversion and clarity 

• Improve structure, clarity, tone of voice and usability across pages and flows 

• Work hands‑on with SEO and content discoverability to ensure the right content is easy to find 

• Use insights, data and testing to continuously improve content performance and customer experience 

Here are some of the benefits of working at If: 

• An including work environment where everyone is welcome 

• Career and development opportunities in the biggest insurance company in the Nordics 

• Social activities, as well as highly skilled professional environment  

• Possibility of hybrid workplace 

• Health promoting workplace with e.g., wellness allowance and various sports activities 

• Great insurance benefits

Who are you 

You have experience working with content and enjoy turning complexity into clarity. You understand how content contributes to customer value, business goals and end‑to‑end digital experiences. 

You take ownership of your work while knowing that the best outcomes are created together. You’re curious, structured and motivated by learning new domains. More than specific tools or methods, we value how you think, how you learn and how you work with others. 
 

Must have 

• Experience in content management, digital content, copywriting or editorial work 

• Strong writing and editing skills with a clear sense of structure, clarity, and UX 

• Experience working with websites and digital customer journeys 

• Interest in SEO, content optimisation and continuous improvement 

• Solid project management skills 

• Native-level Swedish writing skills 

• Fluency in English, as it’s our working language 

Nice to have 

• Knowledge of digital accessibility 

• Experience with conversion optimisation 

• Background in UX writing 

Practical details and how to apply 

• Position: Full‑time, temporary (maternity leave cover) 

• Location: Bergshamra, Sweden   

• Travel: Some travel within the Nordics 

• Start date: As soon as possible 

• Application process: Last day to apply: 29th of May. Screening and interviews start immediately 
   

Questions? 
If you’d like to know more about the role or the team, feel free to reach out: 

Anne Saari, Chapter Lead Content & Communications [email protected] or +358 41 544 7104 
Camilla Elvik, Head of Digital Content & SEO, Product Owner for the squad [email protected]