Nonprofits Digital Strategist

Posted 4 Days Ago
Be an Early Applicant
Washington, DC, USA
In-Office
70K-80K Annually
Junior
Database • Analytics
The Role
Develop and execute digital fundraising strategies for nonprofit clients across email, SMS, digital advertising, and emerging channels. Responsibilities include writing and sending fundraising content, client communication, audience segmentation, database utilization, testing, tracking, reporting, quality assurance, and troubleshooting. The role focuses on increasing donations and donor acquisition while managing full-service and peer-to-peer programs.
Summary Generated by Built In

Grassroots Analytics (“GA”) is a political tech company dedicated to breaking down barriers in fundraising for progressive campaigns and causes. To facilitate that work, GA maintains a detailed database on more than 20 million active, left-leaning American donors, including data on net worth, ideological preferences, political donation history, non-profit donation history, demographics, and contact information. Our overall mission is to use that data to amplify forward-thinking voices, causes, and people.

On GA’s Digital Team, our team of digital experts works to democratize fundraising and set new standards for innovation. We can – and do – try something new every day, thanks to the power and scale of our database. 

We’re seeking a Nonprofits Digital Strategist with the flexibility, creativity, and confidence of nonprofits experience to deliver for both peer to peer clients and full-service programs in our Digital Lab. This is a position designed for growth, as the Strategist develops a balance of independent leadership and 360º project management with a team of collaborators.

You’ll have the chance to work with a wide variety of nonprofit accounts, ranging from small, local organizations, all the way to major international organizations.

Responsibilities

  • Drive the strategy and execution for nonprofit clients, across channels such as text, email, digital ads, and new digital channels
  • Proactively recommend content ideas, particularly around unique deadlines and hooks for clients to maximize dollars raised and donors acquired
  • Collaborate with the nonprofits team on strategy to get clients the best returns possible, and proactively come up with recommendations to maximize dollars raised and donors acquired
  • Write compelling digital fundraising content in accordance with best practices
  • Develop expertise in quality assurance for all outgoing client content across full-service and peer to peer
  • Effectively delegate, collaborate, and communicate to balance mix of full-service and peer to peer responsibilities
  • Maintain robust testing and tracking procedures to challenge assumptions and measure success  
  • Make innovative use of GA’s extensive database to grow lists and optimize fundraising for nonprofit clients
  • Lead client communication for assigned full-service clients, building productive, proactive, informative rapport with all client contacts
  • Produce, segment, and send digital fundraising content across platforms, learning use cases for each
  • Establish reporting and troubleshooting processes

Qualifications 

  • At least 2 years of experience contributing to a nonprofit digital fundraising program 
    • Experience may come from a nonprofit or nonprofit-focused digital firm
  • Strong writing skills within a range of styles and formats, to include digital fundraising
  • Experience working with CRMs, SMS platforms, and donation platforms
  • Facility with data analysis, revenue and ROI tracking, and projections 
  • Working knowledge of HTML 
  • Openness to feedback, willingness to be wrong, and flexibility to pivot when necessary
  • Passion for and belief in the power of digital fundraising to influence our future
  • Demonstrated commitment to social justice, equity, and inclusion

The salary range for this position is $70,000 - $80,000 plus benefits, with the possibility of signing and performance bonuses. This is a full-time, in-office position based in our office in the Chinatown neighborhood of Washington, D.C. Candidates must be willing to work in-office. 

We offer 33 days of PTO + two days for every year with GA; 11 federal holidays; and full office closure between Christmas and New Years. Additional benefits include healthcare, dental, and vision insurance; paid parental leave; 401K with employer match; profit sharing; and more.

Applicants should provide a resume and a one-page cover letter that describes the unique value they are prepared to bring to this role. 

Even if you do not meet every qualification listed here, please still apply and make a case for what you bring to the table! 

Grassroots Analytics is an equal opportunity employer,  committed to providing a diverse, inclusive, and welcoming environment where everyone is empowered to do their best work. Grassroots Analytics does not discriminate on the basis of race, color, religion, gender, gender expression, age, national origin, disability, marital status, sexual orientation, or military status.

Skills Required

  • At least 2 years of experience contributing to a nonprofit digital fundraising program
  • Strong writing skills across digital fundraising styles and formats
  • Experience working with CRMs, SMS platforms, and donation platforms
  • Facility with data analysis, revenue and ROI tracking, and projections
  • Working knowledge of HTML
  • Openness to feedback, willingness to be wrong, and flexibility to pivot
  • Passion for and belief in the power of digital fundraising
  • Demonstrated commitment to social justice, equity, and inclusion
  • Willingness to work full-time in-office in Washington, D.C.
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The Company
HQ: Washington, DC
52 Employees

What We Do

Grassroots Analytics operates a high-end consumer database of left-leaning Americans. We lead our industry in quality contact information, political preference analysis, biographical details, and net worth data. Founded in 2017, Grassroots Analytics began as a political data company. By 2019, Grassroots Analytics held a majority political data market share, and began exploring other consumer data markets. Grassroots Analytics now jointly owns and operates several innovative consumer data companies: GA Campaigns, GA Capital Raise, and GA Non-Profit.

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