News Writer, W

Reposted 21 Days Ago
Be an Early Applicant
New York, NY, USA
Hybrid
63K-66K Annually
Junior
Digital Media
The Role
The news writer will produce fashion and culture stories quickly, focusing on SEO, audience engagement, and the W voice, while covering events as needed.
Summary Generated by Built In

W Magazine is seeking a news writer to cover the intersection of fashion, celebrity, and culture with speed, accuracy, and a distinct point of view. The writer will work closely with the Senior Editor of News and Strategy and will be responsible for pitching and executing fast-turnaround stories across fashion and entertainment. This role requires sharp editorial instincts, a firm grasp of the W voice, an eye for driving audience growth, and the ability to contextualize breaking moments into stories that feel both timely and elevated. The ideal candidate is as comfortable writing about Bella Hadid’s latest street style moment or the announcement of a designer leaving a luxury house as they are covering an awards-season controversy or a royal engagement. A strong understanding of the digital news cycle and the ability to thrive in a fast-paced environment is essential.

This position is NYC-based. Remote candidates will not be considered.

Responsibilities

  • Pitch, write, and produce 4-5 daily fashion, celebrity, and culture news stories with clarity, accuracy, and timeliness
  • Updates of galleries and evergreen articles
  • Develop clean, compelling headlines and deks optimized for digital performance
  • Incorporate SEO best practices into story framing and execution
  • Attend and cover events as needed

Requirements

  • Experience in writing digital fashion, celebrity, or culture content
  • An understanding of W’s unique voice, outlook, and history
  • Strong knowledge of the fashion industry, including designers, brands, and trends both past and present
  • Fluency in celebrity culture and the ability to quickly contextualize red carpet and street style moments
  • Strong headline-writing and story packaging instincts including a strong sense of image
  • Familiarity with digital publishing tools, SEO basics, and analytics platforms
  • Clear, engaging writing style with attention to detail and accuracy
  • Ability to work quickly and manage multiple assignments in a fast-paced environment
  • Strong organizational skills, a can-do attitude, and collaborative mindset
  • Flexibility to work outside standard hours during major events (fashion weeks, awards season, etc.)

Skills Required

  • Experience in writing digital fashion, celebrity, or culture content
  • Strong knowledge of the fashion industry
  • Familiarity with digital publishing tools, SEO basics, and analytics platforms
  • Ability to work quickly and manage multiple assignments
  • Clear, engaging writing style with attention to detail
  • Flexibility to work outside standard hours during major events
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The Company
HQ: New York, NY
850 Employees
Year Founded: 2013

What We Do

BDG is one of today’s leading, global media companies with a portfolio of distinct digital and experiential brands that are shaping culture. Over 100 million readers and 122 million social followers turn to our brands - Bustle, Elite Daily, NYLON, The Zoe Report, Romper, Scary Mommy, Fatherly, The Dad, W Media, Gawker, Input, Inverse, and Mic – to hear from a set of diverse voices around the issues and interests engaging the next generation. BDG was founded in 2013 and is headquartered in New York City.

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