NEWS DIRECTOR - WHSV

Posted 27 Days Ago
Be an Early Applicant
Harrisonburg, VA, USA
In-Office
65K-68K Annually
Junior
Digital Media • News + Entertainment
The Role
Leads WHSV’s newsroom strategy across broadcast, digital, livestreaming, and streaming platforms. Coaches newsroom staff, sets editorial standards, directs day-to-day newsgathering and distribution, manages breaking-news decisions, builds community relationships, schedules newsroom resources, collaborates with station leadership, and oversees the department budget.
Summary Generated by Built In

About Gray Media:

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 such markets measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

We understand that life needs balance. That is why we offer our employees and eligible family members a comprehensive benefits package, including:

  • Comprehensive Medical(Rx), Dental and Vision Coverage
  • Health Savings Account with Company contributions
  • Flexible Spending Account
  • Employer-paid life and disability benefits
  • Paid parental leave benefits
  • Adoption and Surrogacy Benefits
  • 401(k) Plan, including matching and profit-sharing contributions
  • Employee Assistance Program
  • Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
  • Paid Time Off, including Relocation PTO
  • Focus on Caring

Salary/Wage:

$65,000 - $68,000/yr.

Shift and Schedule:

Mon. - Fri. (or at the Manager's Discretion)

Job Type:

Full-Time

_______________________

Job Summary/Description:

Are you a visionary leader who knows "local news" means so much more than just the 6 PM broadcast? We’re looking for a News Director at WHSV who is equal parts strategist, coach, and champion for great journalism. This isn't a "sit in the office" kind of role. It's for a leader who loves developing people, setting a clear vision, and pushing storytelling forward across broadcast, digital, livestreaming, and whatever comes next. Can you inspire a team to own the big story on every screen while keeping a deep, authentic connection to the Shenandoah Valley?

Duties/Responsibilities include (but are not limited to) the following:

* Set the vision: Establish a clear, forward-looking content strategy that wins across broadcast, digital, and livestream platforms, ensuring WHSV remains the most trusted source in the region.
* Coach and champion: Lead and develop newsroom leaders and staff through hands-on coaching and mentorship, building a high-performing team that’s ready for the next level.
* Own the digital-first mindset: Drive innovative approaches to storytelling, making sure our content hits the right audience on the right platform at the right time (because news doesn't wait for a timeslot).
* Maintain editorial excellence: Set and uphold newsroom standards focused on accuracy, relevance, and community impact, ensuring every story meets the high bar our viewers expect.
* Lead day-to-day operations: Oversee all aspects of newsgathering and distribution, making swift, authoritative editorial decisions when the pressure is on.
* Collaborate for success: Work closely with the General Manager, station and company leadership to align editorial goals with the overall business strategy.
* Foster a winning culture: Build a positive, accountable newsroom environment where people feel supported, inspired, and empowered to do their best work.
* Connect with our community: Build authentic relationships with local leaders and stakeholders to ensure our coverage reflects the real issues that matter most to the Valley.
* Own the newsroom workflow: Dynamically schedule the right storytellers in the right places at the right times to dominate our multi-platform coverage.
* Budget the department: Partner with the General Manager to build a strategic, forward-thinking news budget, and aggressively manage year-round department expenses to ensure we are investing where it matters most for our team and our audience.

Qualification/Requirements:

    * Proven leadership: You have at least two years of experience as a News Director (or a high-level newsroom leader) with a track record of winning.
    * Digital fluency: You don't just "understand" digital; you live it. You know how to leverage social, web, and streaming to grow an audience.
    * Killer news judgment: You can spot a great story from a mile away and know exactly how to showcase it for maximum impact.
    * A teacher’s heart: You take pride in seeing your reporters, producers, and anchors grow and succeed under your guidance.
    * Cool under fire: When breaking news hits, you’re the calmest person in the room, making smart logistical and journalistic calls on the fly.
    * Community passion: You understand the unique role a local station plays and are eager to dive deep into the Harrisonburg community.
    * Communication skills: You can articulate a vision clearly and provide feedback that is both direct and encouraging.

    If you feel you’re qualified and want to work with a great group of people,  go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references

    (Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

    WHSV-TV/Gray Media is a drug-free company

    Additional Info:

    Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
    Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

    Equal Opportunity Employer
    This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

    Skills Required

    • At least two years of experience as a News Director or high-level newsroom leader
    • Proven leadership track record
    • Digital fluency, including social, web, and streaming audience development
    • Strong news judgment
    • Ability to coach and develop reporters, producers, and anchors
    • Ability to make effective logistical and journalistic decisions during breaking news
    • Passion for and understanding of local community news
    • Strong communication skills, including articulating vision and providing constructive feedback

    Gray Media Compensation & Benefits Highlights

    The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Gray Media and has not been reviewed or approved by Gray Media.

    • Affordable Benefits — A no‑premium employee‑only medical option and heavily subsidized alternatives reduce premium costs, with added features like virtual care, infertility/adoption support, and travel reimbursement. Company‑paid life and disability insurance further bolster overall value.
    • Leave & Time Off Breadth — PTO, paid parental leave, and company holidays are presented as standard elements of the package. These are complemented by wellbeing resources such as a 24/7 EAP and substance‑reduction programs.
    • Retirement Support — A 401(k) Savings Plan is offered, with company materials and listings referencing employer contributions or matching. This provides structured retirement planning within the broader rewards mix.

    Gray Media Insights

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    The Company
    HQ: Tulsa, OK
    2,154 Employees
    Year Founded: 1897

    What We Do

    Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation’s largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second highest rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray’s additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios. Gray owns a majority interest in Swirl Films. For more information, please visit www.graymedia.com.

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