New Markets Strategy

Base is America’s next-generation power company. We’re rebuilding the foundation of modern civilization–electricity–by deploying a vast network of distributed batteries that is transforming today’s fragile, centralized grid into a resilient and abundant system. We are engineers, operators, and creatives solving some of the most complex, interdisciplinary challenges of our time.

We are seeking a strategic operator to catalyze Base’s growth in new markets. This role will develop Base’s perspective on new domestic and international markets from first principles, get the team to a ‘yes’, and support a cross-functional team to stand up businesses in new geographies.

This role will translate a deep expertise in distributed energy storage markets into actionable business cases and drive those opportunities to decision and action. You will not move on to the next idea when the team has aligned to move into a market, but be accountable for making it happen alongside Deployments, Growth, Software, Hardware, and Policy.

• Become Base’s internal expert on where we can build large, attractive businesses in de-regulated domestic and international markets.

• Develop and maintain the backlog of new market opportunities for our distributed battery business, educating the team on what geographies are ‘on deck’.

• Own the business case for taking Base to a new market.

• Project-manage a cross-functional team to initiate a new market by translating the business case into actionable workstreams that will be owned by Base’s Functions (e.g., Deployments).

• Set, track, and deliver against internal and external performance targets, including enrollment, installed capacity, and operational KPIs..

• 4+ years of experience in consulting, investment banking, or startup environment.

• Structured problem solving and analytical capabilities that start from first principles.

• Strong communication and stakeholder management skills, with the ability to coordinate across utilities, regulators, internal teams, and vendors.

• High ownership and a demonstrated track record of delivering complex, multi-stakeholder projects and initiatives. This could be in a startup, product management, consulting, or other environment.

• Familiarity with power markets, utilities, and regulatory constructs is preferred.

• A low ego.

Our team is building and scaling Base’s new businesses. With a focus on finding and developing new regulated (utility partnerships), de-regulated (this role), and bi-lateral (e.g., large loads) growth opportunities, we seek new avenues for demand for Base’s distributed storage technology. The work directly advances Base’s mission by turning concepts into operational, grid-integrated storage deployments that deliver measurable impact. The challenges are high-stakes and detail-driven, requiring strong ownership across timelines, stakeholders, and technical dependencies. An exceptional candidate will be excited by the change to turn the complexity and uncertainty of today’s grid into opportunity.

Please note: Base is a startup, which means priorities shift and evolve quickly. Your role may expand or change based on the needs of the business at any given time, so the responsibilities listed may not be exhaustive.

• First Principles Thinking: Question assumptions. Principles > rules.

• Operate at Base Pace: Focus on what matters, act quickly, and learn by doing.

• Give & Get Feedback: Be direct, be humble, and maintain a growth mindset.

• Everyone’s an Owner: Follow through on commitments and own results.

• Strong Opinions, Loosely Held: Drive clarity and make calls with imperfect information.

• Committed to the Mission: Rebuilding the grid is a big challenge. We work hard because we care deeply about the impact we’re creating. We work in-person. It’s not a 9-to-5. We are all-in.

• Fun & Optimism Coexist with Grit: Collaboration and celebration coincide with the intensity of building real things.