New Channel Marketing Coordinator - São Caetano do Sul

Description
Hybrid: This position does not require an employee to be on a full-time basis (Monday and Friday Home Office and the other days in person work).
The Marketing Coordinator will be responsible for coordinating, developing executing and measuring 360 communication strategies including: content strategies and campaigns across various media channels ON/OFF, customer relationship management (CRM) activities and coordinating high-profile events and experiences to promote our premium automotive brands and nameplates positioning. This role requires a blend of communication planning, analytical skills, and a thorough understanding of the automotive market.
What You'll Do (Responsibilities)

• Coordinate with creative agency to produce compelling advertising content that resonates with our target market, has storytelling relevance and consistency with local strategy and is aligned to global standards.
• Monitor and analyze the performance of advertising campaigns, providing insights and recommendations for optimization.
• Pretest and posttest initiatives to have target's insights supporting content/media initiatives.
• Oversee the execution of monthly planning activities aligned with our brand and product objectives and calendar.
• Coordinate with agency all aspects of event planning, including concept development, logistics, budgeting, and execution to ensure high-profile events and experiences meet the brand's global standards.
• Monitor and analyze the performance of experiences and events, providing insights and recommendations for future optimization.
• Develop and oversee the CRM strategy to ensure it aligns with the brand's planning and enhances customer relationships.
• Engage with customers through various channels to build strong relationships and encourage repeat business and referrals.
• Monitor and measure the effectiveness of all 360 communication initiatives and events through key performance indicators and metrics, adjusting strategies as needed.
• Collaborate with cross-functional teams to integrate media and CRM strategies with broader marketing and sales efforts.
• Foster a culture of customer-centricity within the organization, ensuring that all customer interactions, content, social and events reflect the brand's commitment to excellence.
• Coordinate cross functional meetings between areas/stakeholders to guarantee synchronized execution with all areas aware and onboard of all communication initiatives.
• Willingness to adopt a test & learn mentality to foster innovative solutions

Additional Description
Your Skills & Abilities (Required Qualifications)

• Bachelor's degree in Marketing, Business Administration, or related field.
• Proficiency in English (B2 minimum, C1/C2 preferrable),
• Proficient in Microsoft Office.
• Proven experience in advertising, social media or media coordination, preferably within the luxury automotive brands or other luxury sectors
• Proven experience in CRM and/or event coordination, preferably in the luxury automotive industry or other luxury sectors.
• Excellent organizational and project management skills.
• Ability to work under pressure and manage multiple projects simultaneously.
• Positive, proactive attitude and self-oriented,
• Data-driven mindset,
• Teamwork
• Dealing with ambiguity approach,
• Exceptional communication and interpersonal skills.
• Market knowledge
• Customer focus
• Strategic orientation
• Results-oriented
• Commercial orientation
• Change Leadership & Innovation
• Collaboration & influencing
• Self-management & Learning on the fly

What Can Give You A Competitive Edge (Preference Qualifications)

• Spanish

About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
Total Rewards | Benefits Overview
From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.
Accommodations (U.S. and Canada)
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us [email protected] or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.