LSH Auto is a UK premium automotive retailer and one of the leading Mercedes-Benz dealership groups. Across new and used vehicle sales and a full range of aftersales services, the business is focused on delivering a high standard of service and helping customers find the right automotive solutions for their needs.
This is an opportunity to join a customer-focused automotive retail environment where the sales experience matters just as much as the result. As a New Car Sales Executive, you will play an important role in helping customers make confident purchasing decisions while representing a premium brand experience throughout the showroom journey.
In this role, you will manage the customer journey from initial enquiry through to vehicle handover, building trust and creating a positive experience at every stage. You will work closely with customers to understand their needs, present suitable options, and support commercial outcomes through strong communication, relationship-building, and attention to detail.
Hours - 40
Salary - £27,010 plus uncapped OTE bonus plus company car
Responsibilities- Guide customers through the full new car sales journey from enquiry to handover.
- Build strong customer relationships and deliver an exceptional showroom experience.
- Demonstrate vehicle features, arrange test drives, and match customers to suitable models.
- Negotiate pricing and finance options to achieve sales targets and maximise revenue.
- Maintain accurate CRM records and follow up leads to convert opportunities into sales.
Requirements
- At least 2 years of sales experience in automotive sales.
- Proven track record of meeting or exceeding vehicle sales targets.
- Experience using a dealership CRM and maintaining strong follow-up discipline.
- Background in customer-facing sales roles involving negotiation with customers, including finance conversations and part-exchange discussions.
- Ability to build repeat business and referral customer relationships.
- Confidence conducting customer test drives and a valid UK driving licence.
- Experience with premium automotive brands is a plus.
- Eligibility to work in the UK.
Benefits
- Colleague Referral Scheme (£500 - £1000)
- A range of Mercedes-Benz training and leadership programmes
- Platinum Plus Rewards Scheme
- Colleague Car Purchase Scheme
- Eye care vouchers
- Life assurance (4 x annual salary)
- 31 days holiday (including bank holidays), rising to 38 days with length of service
- Wellbeing support
- Company pension
- Full uniform provided
- On-site gym
Skills Required
- At least 2 years of automotive sales experience
- Proven record of meeting or exceeding vehicle sales targets
- Experience using a dealership CRM and maintaining strong follow-up discipline
- Customer-facing sales experience involving negotiation, finance conversations, and part-exchange discussions
- Ability to build repeat business and referral customer relationships
- Confidence conducting customer test drives
- Valid UK driving licence
- Experience with premium automotive brands
- Eligibility to work in the UK
What We Do
LSH Auto is a premium automotive retailer operating Mercedes-Benz, BYD, and smart dealerships. They provide new and used vehicle sales, aftersales services, maintenance, and repairs. As part of the Lei Shing Hong Group, they have a long-standing heritage in the automotive industry, focusing on delivering exceptional customer experiences and maintaining high standards in sales, service, and support across their various locations in the UK and internationally.
