New Business Development Local Account Executive

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Dayton, OH, USA
In-Office
Digital Media • News + Entertainment
The Role

A friendly, affordable midwestern city with so much to offer.  Work, play, and enjoy life in the “Gem City.”  Dayton is known as the birthplace of aviation, and features a mecca of restaurants, festivals, museums, sports teams, and entertainment.  Forbes named Dayton one of the top 20 best cities to live in as a career professional.  Trulia ranked Dayton the #2 least expensive city to live in out of the top 100 metropolitan areas in the country.  Come join a growing team and affordable midwestern city. 

As a New Business Development Local Account Executive, you will help local businesses realize growth opportunities by introducing them to compelling targeted messaging through customized screen-based advertising solutions. Our cross-screen marketing approach includes digital platforms, CTV/OTT, video, search, social, digital display as well as broadcast television for the local NBC and CW affiliate here in Dayton. You will be responsible for generating new direct business relationships in the Dayton market outside of agencies working with local businesses.  You will have the opportunity to work directly with local business owners and marketing decision makers to help them move the needle in their business.  This position is compensated with both an annual base salary as well as commissions for all business generated.

Responsibilities include but are not limited to:

  • Ensuring all financial budget goals are met by using WDTN/WBDT/Nexstar advertising products to prospect, develop, maintain, and grow your account/revenue base.
  • Cultivating new relationships and strengthening current relationships with local direct clients while promoting station/company image and perception
  • Identifying needs of advertisers and preparing customized sales presentations
  • Consulting with sales management on opportunities and specific needs of clients
  • Curating new programs to maximize revenue from existing clients with a heavy focus on business development.
  • Maintaining a customer friendly attitude while being dedicated to company requirements and customer needs.
  • Being a results-driven, customer focused, solution oriented, aggressive self-starter.

Job Requirements:

  • Previous sales experience required.
  • Proficient in computer applications such as Excel, PowerPoint, Word etc.
  • Ability to multi-task & operate with a sense of urgency.
  • Excellent communication skills
  • Strong organizational & presentation skills
  • Confidence to speak with decision makers.

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The Company
HQ: Irving, TX
5,001 Employees
Year Founded: 1996

What We Do

Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions. In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers. From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.

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