New Business BDM (On Premise) - 24 months

Who We Are

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. From global icons like Johnnie Walker, Guinness and Tanqueray to Smirnoff and Don Julio, we create brands consumers love. Bring your passion and use your curiosity as you explore, collaborate and innovate. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Join us to create a career worth celebrating.

Join our Sales Team

Sales is where our brands meet the real world.

This team builds the relationships that bring our products to life, partnering closely with customers across markets, channels and occasions to make sure our brands are part of moments that matter everywhere.

It’s a dynamic, people-focused environment where curiosity, commercial thinking and strong relationships make the difference. You’ll have the opportunity to grow your network, develop your skills and see the direct impact of your work every day.

About this role

The New Business BDM is a dedicated growth role responsible for accelerating Diageo’s performance in the On Premise channel through winning new contracts and unlocking high-quality venues.

This role exists to step-change Diageo’s penetration by targeting a qualified universe of high-potential venues and converting them into long-term, high-value partnerships.

The role is primarily focused on new business acquisition initially, it also retains ownership of new accounts through onboarding and early-stage growth, ensuring customers are successfully embedded, activated, and set up for long-term success.

The role is accountable for end-to-end pipeline creation, conversion, onboarding, and early revenue realisation, driving increased market penetration and positioning Diageo as a trusted commercial partner in On Premise.

You will be responsible for:

• Win new business opportunities against a targeted pipeline of 250+ qualified venues

• Proactively prospect, engage, and convert new customers within priority On Premise segments through disciplined, high-frequency activity

• Develop tailored commercial value propositions based on customer needs, occasions, and profitability drivers

• Lead end-to-end negotiation and contract execution, delivering high-quality, commercially sound agreements

• Drive profitable growth by assessing opportunities and ensuring strong return on investment and long-term value

• Establish strong relationships with key decision-makers, positioning Diageo as a trusted growth partner

• Own the onboarding of new customers, ensuring seamless transition from contract to activation

• Drive early-stage account success through activation, execution, and initial rate of sale growth

• Maintain engagement in newly acquired accounts until they are fully embedded and performing

• Collaborate with internal teams to maximise impact and long-term success

• Maintain strong pipeline rigor, forecasting accuracy, and reporting standards

The required qualifications for this role are:

• Proven experience in business development, sales, or account acquisition roles

• A strong hunter approach, confident, driven, resilient, and proactive in winning new business

• Demonstrated ability to build pipelines and convert opportunities at pace

• Experience in building customer relationships and influencing decisionmakers

• Strong commercial acumen with the ability to assess profitability, return on investment, and growth potential

• Ability to understand market trends, competitor activity, and customer behaviour

• Strong communication and stakeholder management skills

• Ability to transition from winning business → onboarding → early account growth

• High levels of ownership, accountability, and execution rigor

• Proven track record in business development and or sales hunting roles

• Strong commercial negotiation and contract management capability

• Experience within On Premise / FMCG / Liqour / Hospitality preferred

• Data-led approach to pipeline management and prioritisation

• Ability to thrive in a high-autonomy, high-accountability environment

Working with Us

Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to manage your wellbeing and balance your priorities from day one.

Rewards & Benefits:

At Diageo, we offer more than just a role— we offer an environment where you can thrive, grow and be recognised for your impact.

• Competitive reward – Market-leading salary, performance-driven bonus and industry perks

• Flexible ways of working – Hybrid working with no set office days, empowering you to balance work and life in a way that works for you

• Industry-leading family leave – Generous paid parental leave for all parents, along with support for life’s key moments

• Health & wellbeing – Comprehensive support including mental health resources, wellbeing initiatives and employee assistance programmes

• Career growth – Access to global opportunities, leading learning programmes and clear pathways for development

• Inclusive culture – A values-led, inclusive environment where you can bring your whole self to work

• Product perks – Employee discounts and experiences across our iconic portfolio

Commitment to Inclusion & Diversity:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. 

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more. 

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world. 

At Diageo, we pride ourselves on our fast paced, bold and agile culture. In order to ensure we’re supporting the performance ambitions of our team, applications for this role will close in 21 days.

Recruitment Scam Warning

Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.