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Position Summary
The Network Planning Manager leads the strategy and execution for optimizing the retail branch and ATM network for Simmons Bank. This role ensures the bank’s physical footprint is aligned with growth opportunities, client demand, and market potential to maximize profitability and customer acquisition.
Essential Duties and Responsibilities
Develop and execute a multi-year retail network strategy (branches and ATM).
Analyze market data, customer demographics, and performance trends to identify expansion, relocation, consolidation, and infill opportunities.
Partner with Finance, Retail, and Strategy teams to evaluate ROI and business cases for network changes.
Lead site selection, relocation planning, and optimization initiatives.
Identify opportunities to reduce costs and improve efficiency within the existing network.
Monitor branch and ATM performance metrics to inform strategic decisions.
Support transformation efforts toward a sales and relationship-focused retail model.
Ensure alignment between network strategy and small business and deposit growth priorities.
Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.
Skills
Strong strategic and financial acumen with ability to evaluate ROI and long-term investments.
Experience analyzing market data, demographics, and location performance.
Ability to synthesize complex data into clear network strategies.
Strong project management skills with ability to lead cross-functional initiatives.
Comfort operating in ambiguous, high-impact decision environments.
Technical/Computer Skills
Advanced Excel and financial modeling (NPV, IRR, break-even analysis).
Geographic and market analysis tools (GIS or similar tools preferred).
Data visualization tools (Power BI preferred).
Business case development and executive presentation skills.
Education and/or Experience
Bachelor’s degree in Finance, Business, Economics, or related field
5-8 years of experience in strategy, finance, consulting, retail banking, or network planning.
Experience with branch or retail network optimization strongly preferred
Experience working with capital planning or investment prioritization
Certificates, Licenses, Registrations
CFA, CPA, or MBA- a plus but not required
Experience with GIS platforms or location analytics tools- preferred
Other Qualifications (including physical requirements)
Strategic thinking and decision making skills
Executive communication and storytelling
Cross-functional collaboration (Finance, Retail, Strategy, Real Estate)
Influencing without authority
Other
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Activities, duties and responsibilities may change at any time with or without notice.
Skills Training:
Critical Thinking, Reading Comprehension, Systems Analysis,
Communication, Decision Making, Problem Solving, Project Management
Equal Employment Opportunity Information: Simmons First National Corporation and its subsidiaries are committed to a policy of equal employment with respect to a person's race, color, religion, sex, ancestry, sexual orientation, gender identity, national origin, covered veterans, military status, physical or mental disability or any other legally protected classifications.
Skills Required
- Strong strategic and financial acumen including ROI and long-term investment evaluation
- Experience analyzing market data, customer demographics, and location performance
- Ability to synthesize complex data into clear network strategies
- Strong project management skills and ability to lead cross-functional initiatives
- Comfort operating in ambiguous, high-impact decision environments
- Advanced Excel and financial modeling (NPV, IRR, break-even analysis)
- Experience with GIS platforms or similar geographic/location analysis tools
- Experience with data visualization tools such as Power BI
- Business case development and executive presentation skills
- Bachelor's degree in Finance, Business, Economics, or related field
- 5-8 years experience in strategy, finance, consulting, retail banking, or network planning
- Experience working with capital planning or investment prioritization
- Experience with branch or retail network optimization
- CFA, CPA, or MBA (a plus)
- Executive communication, storytelling, cross-functional collaboration, and influencing without authority
Simmons Bank Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Simmons Bank and has not been reviewed or approved by Simmons Bank.
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Healthcare Strength — Medical, dental and vision coverage are paired with an HSA that includes company funding. Dedicated care options and access to no‑cost services for covered members strengthen day‑to‑day healthcare support.
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Retirement Support — A 401(k) with employer match is complemented by an employee stock purchase plan and profit‑sharing eligibility. Occasional discretionary company contributions further boost long‑term savings potential.
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Leave & Time Off Breadth — A combined PTO bank and up to ten paid company holidays provide structured time away. Paid leave programs support coverage for key life events.
Simmons Bank Insights
What We Do
We were founded as a community bank. More than 100 years later, we still act like one. For over a century, we’ve worked hard to help make our customers’ dreams come true – dreams like buying a home, starting a business or simply having the ability to manage your money safely and securely, anywhere you happen to be. Simmons Bank has 200 locations and employs 2,800 associates across our six-state footprint
