COMPANY- Nestasia
WEBSITE- https://nestasia.in/?utm_sourc...
JOB TITLE - HEAD OF BRANDING
LOCATION - KOLKATA, INDIA
REPORTS TO DIRECTOR
Position Type- Full Time
Nestasia is looking for a Head of Branding who will have the end-to-end responsibility of analyzing our brand
positioning, own the brand campaigns, plan & execute 360- marketing campaigns for Nestasia and gather consumer
insights in order to shape and communicate our vision and mission and translate brand elements into strategies.
Nestasia aims to provide a very wide assortment of new and unique products to customers at affordable prices. The
brand manager has to monitor and manage brand value, processes and experience in the assigned space.
Duties and responsibilities
• PLAN digital media for campaigns (brand and media calendar, budgeting, projections, growth)
• CREATE effective strategies and actionable, PR stories that can make Nestasia stand-out as a destination for
home
• DRIVE brand initiatives with external organizations and execute campaigns
• EVALUATE / monitor campaign performance
• COMMUNICATE effectively the brand persona and own all brand communication and brand positioning
• COMMUNITY Building and consumer love, draw consumer insights
• SOCIAL Media presence and growth including Influencer marketing
• PARTNER with agencies/brands and carry out product integration and strategic partnerships
• TRACK market trends and competitor portfolio, trend analysis across consumer behavior, target market, industry
scenario
• RESEARCH new opportunities, white spaces for new product development
Desired Candidate Profile
• Excellent communication and analytical skills
• Should have attention to details
• Experience in brand management for FMCG sector/company will be a plus point.
• Should have good work ethics and calm attitude
• 6-8 years marketing experience where brand campaigns have been managed.
• Worked on 360- marketing campaigns
• Ability to work with multiple stakeholders/ external agencies including creative
• Digital media understanding, planning and evaluation
• Strong creative sensibilities
• High ownership and passion
• Experience working on multiple projects and managing tight timelines
Skills Required
- 6-8 years of marketing experience managing brand campaigns
- Experience working on 360-degree marketing campaigns
- Ability to manage multiple stakeholders and external creative agencies
- Understanding of digital media planning and evaluation
- Excellent communication and analytical skills
- Strong creative sensibilities
- Attention to detail
- Experience in FMCG brand management
- Ability to manage multiple projects and tight timelines
- High ownership and passion
What We Do
NextHire Consulting is an AI-driven recruiting platform that streamlines the hiring process for companies. By leveraging AI agents for sourcing, screening, and interviewing, the platform enables teams to focus on pre-qualified finalists. It provides data-driven insights into candidate soft skills and behavioral styles, aiming to disrupt traditional recruitment models with efficient, automated, and science-based talent acquisition solutions for businesses of all sizes.
