The Role
The Product Operations Manager will lead marketing initiatives and community management for BrownDust 2 in China, focusing on social media, influencer collaborations, user community engagement, and IP operations.
Summary Generated by Built In
About NEOWIZ
The Magic That Brings Joy to the World
At NEOWIZ, we build bold, memorable games that players love—and remember. We move fast, stay curious, and care deeply about doing great work.
We're not chasing one-off hits. We invest in strong ideas, sharp execution, and teams who take ownership. The goal? Build great games—and then do it again, even better.
Across PC, console, and mobile, we’re creating genre-defining experiences that push boundaries and deliver real joy. If that sounds like your kind of mission, we’d love to meet you.
Be part of something bold and let’s build what’s next.
Position Overview
Neowiz continues to take on new challenges by developing innovative games that cross the boundaries of platforms and genres.
Currently, we are hiring a product operations manager to handle the Chinese market operations and PR for BrownDust 2.
Work location: Shanghai, China (Hybrid)
Key Responsibilities
- Official SNS Channel Management & Content Marketing Strategy
- Manage and operate Chinese social platforms (Bilibili)
- Develop and execute content promotion strategies to expand the fan base, and maintain a positive brand reputation.
- Integrated Marketing Communications (IMC) & Influencer Collaborations
- Lead multi-channel marketing initiatives (live streaming, promotional videos, Ads) in partnership with creators on Bilibili, TikTok, and third-party platforms.
- Plan and execute targeted marketing campaigns aligned with version updates and major milestones to ensure maximum exposure and impact.
- User Community Operations & VOC Management
- Operate and manage core user communities (e.g. QQ) and plan community events to increase engagement and to expand the user pool.
- Collect and analyze VOC to ensure a stable service environment and manage brand risks.
- IP Operations & Offline Promotion Planning
- Expand on-and-offline user touchpoints by managing pop-up stores, participating in major exhibitions, and planning official merchandise.
- Support long-term, stable IP operations in China by planning UGC (User-Generated Content) initiatives to foster a self-sustaining ecosystem.
Qualifications
- 3+ years of experience in marketing or community management
- Relevant experience in the ACG (Anime, Comic, and Games) industry is required.
- Strong understanding of the global subculture gaming market and its community trends.
- Strong data analytical skills with the ability to translate data into actionable strategies and execution.
- A passion for ACG content
Preferred Skills
- Experience working with international teams and understanding diverse cultural aesthetics.
- Proficiency in Korean, English, and Japanese (Korean is preferred, professional English skills required, and a plus for experience with Japanese or Traditional Chinese).
- Experience in large-scale ACG projects
- Self-motivated with a high degree of autonomy and a strong sense of project ownership.
Join Our Team
We're looking for exceptional talent who can help us scale globally while keeping our creative edge sharp.
🛠️ Hiring Process
We keep things clear and straightforward:
- Resume Screening
- Job Function/Hiring Manager Interview
- Stakeholder/Leadership Interview
- Offer Discussion
- Welcome Aboard!
Additional Information
- Submitted documents can be returned within 14 days upon request after the hiring decision.
- This job posting will close once the position is filled and may end early if a suitable candidate is found.
- Veterans will be given preferential treatment in accordance with applicable laws. Please submit proof of eligibility when applying.
Ready for Your Next Challenge?
Create magic with us. Build games that make the world more enjoyable.
👉 neowiz.com/games
✉️ Questions? Hit us up: [email protected]
Skills Required
- 3+ years of experience in marketing or community management
- Relevant experience in the ACG industry
- Strong data analytical skills
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The Company
What We Do
NEOWIZ operates under the slogan "The Magic that Makes the World Enjoyable" continuously presenting innovative and enjoyable content to its customers as a global gaming company. Beyond the domestic market, it showcases a diverse range of games across PC, console, and mobile platforms globally and continues to discover new IPs(Intellectual Properties) through investments and partnerships. Moving forward, the games passionately created by NEOWIZ will deliver the ultimate experience to our customers, thereby Generating Distinctive Value.
