National Sales Manager

ROSENBAUER STATEMENT

At Rosenbauer, we pride ourselves on providing top-of-the-line fire apparatus, created with state-of-the-art technology for more than 150 years because when lives are at stake, anything less is unacceptable.  As the world’s largest manufacturer of fire equipment, we make sure our vehicles, production teams, and service personnel are ready to do what is necessary to keep communities safe. 

POSITION SUMMARY

The National Sales Manager is responsible for leading the North American sales organization to achieve order intake, revenue, gross margin, forecast accuracy, and market share objectives. This position provides leadership and direction to Regional Sales Managers, develops and executes national sales strategies, oversees territory performance, manages strategic sales opportunities, and ensures alignment of resources to support business growth. Travel throughout North America, estimated at 50-75%, is required.

ESSENTIAL FUNCTIONS

All employees are required to support Rosenbauer’s Mission, Vision, and Values.  The following are the essential duties of this position and do not include marginal functions that are incidental to the performance of fundamental job duties. The scope and duties of a given position may change or be temporarily altered based on the business needs of Rosenbauer. 

Number

% of time

Essential Function Description

1

15%

Commercial Leadership: Provide strategic leadership for the North American sales organization, establishing priorities, expectations, and performance standards that drive sustainable growth, increased market share, and achievement of annual business objectives.

2

15%

National Sales Strategy: Develop and execute comprehensive sales strategies aligned with corporate goals, market conditions, and long-range business plans. Evaluate market opportunities and direct sales resources to achieve profitable growth across all regions and customer segments.

3

15%

Sales Team Leadership and Development: Lead, coach, and develop Regional Sales Managers through performance management, succession planning, mentoring, and ongoing professional development. Foster a culture of accountability, collaboration, customer focus, and continuous improvement.

4

15%

Business Performance Management: Direct national sales activities to achieve order intake, revenue, profitability, and forecast objectives. Analyze sales performance trends, identify opportunities and risks, and implement corrective actions to ensure achievement of financial goals.

5

10%

Forecasting and Revenue Planning: Establish and maintain disciplined forecasting processes that provide accurate visibility into sales pipelines, future revenue, market conditions, and resource requirements. Communicate business outlook, opportunities, and risks to executive leadership.

6

10%

Strategic Account and Dealer Leadership: Provide executive-level leadership for key customer relationships and dealer partners to strengthen market presence, improve sales effectiveness, expand business opportunities, and achieve long-term growth objectives.

7

10%

Cross-Functional Business Leadership: Collaborate with executive leadership and departments including Marketing, Finance, Operations, Engineering, Service, and Aftermarket to align commercial strategies, optimize organizational performance, and deliver exceptional customer outcomes.

8

5%

Pricing and Profitability Governance: Provide leadership and oversight for commercial pricing strategies, discounting practices, contract negotiations, and business decisions to ensure alignment with profitability objectives and long-term organizational success.

9

3%

Market Intelligence and Executive Representation: Monitor industry trends, competitive activity, customer requirements, and emerging technologies while representing the organization with customers, dealer partners, industry associations, and other key stakeholders to strengthen market position and identify future growth opportunities.

10

2%

Organizational Planning and Change Leadership: Contribute to strategic planning, organizational development, and business transformation initiatives by evaluating opportunities, recommending improvements, and leading change efforts that support the organization's long-term vision and objectives.

QualificationsKNOWLEDGE, SKILLS, AND ABILITIES (KSA’s): The requirements listed below are representative of the knowledge, skill, and/or ability required to successfully perform the essential functions of the job.

Knowledge, Education, and/or Experience:

• Bachelor's degree in Business Administration, Marketing, Sales Management, or a related field required; Master's degree preferred.
• Ten+ years of progressive sales leadership experience, including responsibility for leading multi-regional sales teams, developing commercial strategies, and achieving revenue and profitability objectives.
• Experience in the fire service, emergency vehicle, capital equipment, manufacturing dealer distribution, or related industries preferred.
• Demonstrated success leading and developing high-performing sales organizations, executing strategic growth initiatives, and driving business performance through effective planning, forecasting, and resource alignment.
• Experience building and managing executive-level customer, dealer, and stakeholder relationships while influencing key business decisions and organizational outcomes.
• Strong business acumen with experience in strategic planning, sales operations, contract negotiations, pricing strategy, and financial performance management.

Skills:

• Strong leadership and team development skills
• Strategic planning and business acumen
• Executive-level verbal and written communication skills
• Proven negotiation and relationship management skills
• Advanced decision-making and problem-solving abilities
• Ability to analyze business performance and translate data into actionable strategies

Language:

• Strong verbal, written, and presentation communication skills
• Proven negotiation and influencing skills
• Effective communication with executive leadership, customers, dealers, and business partners
• Skilled in preparing and delivering reports, business correspondence, and strategic recommendations

Math:

• Strong financial and analytical skills
• Proficiency in analyzing sales performance, revenue trends, profitability, and forecasting data
• Capability to interpret financial reports, budgets, and key performance metrics to support business decisions
• Experience applying mathematical concepts to pricing strategies, business planning, and revenue growth initiatives

Computer:

• Advanced skills in Microsoft Office Suite, including Excel, PowerPoint, and Word
• Experience utilizing CRM platforms, sales reporting systems, and business intelligence tools
• Skilled in analyzing and interpreting sales, financial, and operational data to support decision-making

Abilities:

• Adapt to changing business priorities, market conditions, and customer requirements
• Manage multiple priorities and competing demands while meeting deadlines and business objectives
• Exercise sound judgment and make effective decisions in complex business situations
• Build alignment and collaboration across departments, teams, and external partners
• Lead organizational change and drive execution of strategic initiatives
• Work independently while maintaining accountability for organizational results

PHYSICAL DEMANDS

Lifting Requirements: Team lift required for 50lbs or more.

Weight in pounds

Never

0%

Rarely

1-10%

Occasionally

11-33%

Frequently

34-66%

Continuously

67% or more

1-10

 

 

x

 

 

11-20

 

 

x

 

 

21-35

 

x

 

 

 

35-50

 

x

 

 

 

51-75

x

 

 

 

 

76-100

x

 

 

 

 

100+

x

 

 

 

 

Vision Requirements

Never

0%

Rarely

1-10%

Occasionally

11-33%

Frequently

34-66%

Continuously

67% or more

Color Vision

 

 

 

x

 

Close Vision

 

 

 

 

x

Peripheral Vision

 

 

x

 

 

Long Distance Vision

 

 

x

 

 

Movement Requirements

Never

0%

Rarely

1-10%

Occasionally

11-33%

Frequently

34-66%

Continuously

67% or more

Standing

 

 

x

 

 

Walking

 

 

x

 

 

Sitting

 

 

 

 

x

Talking or hearing

 

 

 

x

 

Feeling

x

 

 

 

 

Climb/Balance

 

x

 

 

 

Kneel/Crouch/Squat

 

 

x

 

 

Bending/Twisting

 

 

x

 

 

Reaching upward or outward

 

 

x

 

 

Bending neck side-to-side or front-to-back

 

 

 

x

 

Typing

 

 

 

 

x

Pinching/finger manipulation

 

x

 

 

 

Grasping/turning the wrist

 

x

 

 

 

Taste/Smell

x

 

 

 

Laying Down

x

 

 

 

WORKING CONDITIONS

Work Environment

Never

0%

Rarely

1-10%

Occasionally

11-33%

Frequently

34-66%

Continuously

67% or more

Wet Humid Conditions (non-weather)

x

 

 

 

 

Humid conditions (weather-related)

 

 

x

 

 

Work Near Moving Mechanical Parts

 

 

x

 

 

Work in High Precarious Places

x

 

 

 

 

Fumes or Airborne Particles

x

 

 

 

 

Toxic or Caustic Chemicals

x

 

 

 

 

Outdoor Weather Conditions

 

x

 

 

 

Extreme Cold (non-weather)

x

 

 

 

 

Extreme Heat (weather-related) summer months

x

 

 

 

 

Risk of Electrical Shock

x

 

 

 

 

Work with Explosive Materials

x

 

 

 

 

Vibration

x

 

 

 

 

Noise Level for Typical Environment

x

Moderate Noise: (Examples office with printers, phones, and light traffic

 

Loud Noise: (Examples: Metal Manufacturing, Construction sites)

Very Loud Noise: (Examples: Jack Hammer Work)

Personal Protective Equipment

PPE

Never

0%

Rarely

1-10%

Occasionally

11-33%

Frequently

34-66%

Continuously

67% or more

Safety boots

 

 

x

 

 

Safety Glasses

 

 

x

 

 

Cut resistant Gloves

x

 

 

 

 

Respirator

x

 

 

 

 

Face Shield

x

 

 

 

 

Equal Opportunity Employer/individuals with disabilities/protected veterans. This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information please review the Know Your Rights notice from the Department of Labor.

 

All offers of employment are contingent upon the successful completion of a pre-employment drug screening.