National Sales Manager, FN

Description

Browning (Morgan, UT) is hiring an accomplished National Sales Manager to lead and direct FN commercial sales across the U.S. dealer and distribution network. This is a highly visible, strategic leadership role for a results-driven professional who thrives in complexity, embraces change, and is deeply passionate about the firearms and outdoor industry.

Success in this role requires exceptional organizational discipline, communication skills, critical thinking, and sound judgment, paired with a genuine enthusiasm for FN products and the broader shooting sports market. You will work closely with senior leadership, the Firearms Product Team, and an independently contracted sales force to design and execute sales strategies that drive sustainable growth and strengthen FN’s market position.

This role plays a critical part in shaping how FN engages the trade—building trust, navigating complex relationships, and converting challenges into long-term, mutually beneficial partnerships.

Requirements

ESSENTIAL DUTIES AND RESPONSIBLITIES

The National Sales Manager will be accountable for the following core responsibilities (other duties may be assigned):

• Strategic Market Leadership: Maintain a deep and current understanding of the outdoor and firearms industry, including market dynamics, competitive landscape, and relevant commercial and political factors—translating insight into actionable sales strategies.
• Sales Forecasting & Performance Management: Create, manage, and refine monthly and annual sales forecasts at the territory and key-account level, ensuring accuracy, accountability, and alignment with company objectives.
• Program & Strategy Development: Design and execute category-specific sales programs and cooperative merchandising    initiatives in close collaboration with Sales, Marketing, and Firearms Product leadership.
• Data-Driven Decision Making: Identify and analyze sales trends, develop targeted promotional strategies, and provide timely, actionable competitive intelligence to leadership.
• Operational Excellence: Continuously evaluate and improve sales processes and working practices, proactively redesigning approaches to increase efficiency, effectiveness, and clarity.
• Cross-Functional Collaboration: Partner closely with the Firearms Product Team to align sales strategies, product direction, and communication with independent sales representatives.
• Relationship Management: Build, maintain, and expand strategic relationships with key accounts. Confidently manage complex or challenging relationships—strengthening them over time through professionalism, credibility, and results.
• Long-Range Planning & Strategic Thinking: Develop long-term sales plans and assess the broader implications of major decisions, while challenging peers and partners to think strategically and holistically.
• Market & Consumer Insight: Stay current on relevant market trends and customer behavior, providing forward-looking feedback that supports strategic direction, forecasting, and product planning.
• Results Orientation: Champion a performance-focused culture by cutting through ambiguity, prioritizing impactful work, and realigning efforts to ensure results remain front and center.
• Travel & Field Engagement: Travel to support sales calls, trade shows, work alongside independent representatives, and engage directly with key accounts and distributors.

EDUCATION & EXPERIENCE

•  Bachelor’s degree from an accredited university required. MBA a plus.
• Minimum of 5+ years of progressive experience in sales, sales management, or related roles (or equivalent combination of education and experience).
• Must be an active and knowledgeable firearms user, with a strong preference for      experience and passion centered around FN-style firearms as a plus.
• Gunsmithing, firearms design, or technical product experience is a strong plus.

Applicants should be philosophically aligned with the brand, its products, markets and mission of Browning and its affiliate companies. Browning offers an excellent wage and benefits package. A few unique benefits include use of rifle and trap and skeet ranges and a free meal each day provided by an on-site cafeteria!  And, of course, a special employee discount on all Browning/Winchester products. 

The Northern Utah area is a family-friendly environment and offers tremendous opportunities for outdoor recreation, education and cultural enrichment. Browning is an Equal Opportunity Employer.