National Sales Manager, Canada

Posted 6 Days Ago
Be an Early Applicant
Hiring Remotely in Vancouver, BC, CAN
In-Office or Remote
107K-143K Annually
Senior level
Food
Since 1913, we have been fueling life's adventures, delivering quality food and beverage gear that's #BuiltForLife
The Role
Leads Canadian sales strategy, revenue growth, retail sell-through, account development, and new distribution opportunities. Manages external sales representatives, develops omnichannel plans, coordinates forecasting and supply planning, and strengthens retail brand presence. The role requires consumer goods sales experience, strategic account management, Canadian market knowledge, business planning, negotiation, data analysis, and leadership of sales teams. Travel up to 50% is required.
Summary Generated by Built In

About us: Stanley 1913 - Built for Life® since 1913. 

The Stanley 1913 brand has fueled the human experience since the iconic Stanley vacuum bottle revolutionized the way people enjoyed food and beverage. Today, our colorful and thoughtfully designed products including the popular Quencher™ series go beyond function, elevating everyday moments with style and empowering active lifestyles. We’re a community of creators, builders, and inventors who believe in creating sustainable products for a better life and world that minimizes our impact on the planet. Learn more at www.stanley1913.com. 

Calling all Builders, Inventors, and Creators! The Stanley 1913 Sales Team is growing, and we are looking for a strategic thinker with a creative spirit, an inventive mind, and a passion to help us expand our brand and tell our legendary story. We are seeking a National Sales Manager who will lead Strategic, Key, Specialty and new business opportunities in Canada. This individual will be accountable for growing current accounts, while responsibly developing new business opportunities. The Canadian National Sales Manager will lead a team of external sales reps.

This remote position is available to candidates based in Vancouver, BC or Toronto, ON.

What You'll Do:

  • Driving sustainable revenue growth and sell-through at retail POS
  • Partnering with Marketing, Commercial and Sales Leadership on building the omnichannel plan for accounts within Canada.
  • Collaborating with Sales Leadership to establish robust and achievable KPI’s
  • Ensuring servicing coverage of account base is maximized
  • Leading the external Canadian rep force
  • Collaborating closely with Sales Support team, ensuring smooth Go-To-Market processes and tools tailored for the Canadian market.
  • Pioneering, onboarding and growing new distribution
  • Ensuring premier brand presence at brick and mortar and retail.com.
  • Ensuring accurate and timely forecasting in close collaboration with demand and supply planning teams.
  • Delivering results while building cross functional relationships and being a great teammate. 

Who You Are:

  • Embraces a “Team Selling” mentality
  • Thrives in a collaborative environment
  • Resilient
  • Positive and energetic, with a Consumer-first mindset.
  • Ability to travel up to 50% of the time.
  • Seeks feedback and delivers it with candor.
  • Challenges status quo in effort to streamline and grow revenue
  • Self-motivated with the ability to take initiative and work independently.
  • Attention to and excellence in managing details and deadlines.
  • Excellent written and verbal communication skills.
  • Excellent time management and problem-solving skills.
  • Demonstrated emotional intelligence
  • Strong self-awareness, confidence and a humble approach
  • Thrives in a fast-paced, complex and dynamic environment.
  • Eagerly leads by example, strategic delegator

Knowledge & Skills you will bring:

  • Bachelor’s/Undergraduate degree in business or related field
  • Minimum 5 years relevant sales experience working within the Consumer Goods space. 
  • Direct sales experience within the Sporting Goods, Outdoor, Lifestyle channels, and experience working with Strategic/Key accounts. Hardware, Department and Mass channel experience is a strong plus.
  • Strong experience and understanding of the Canadian market
  • Bi-lingual in English and French a strong plus
  • Experience presenting to small and large groups of people, consisting of internal and external stakeholders at all levels.
  • Ability to analyze data and make decisions based on that data
  • Excellent negotiator and relationship builder.
  • Excellent communicator and listener.
  • Excellent written and verbal communication skills; must be able to present data in an organized manner, with strong experience building comprehensive business planning and retail presentation decks
  • 2+ years of experience leading sales rep teams

Stanley 1913 is committed to a diverse and inclusive work environment. Stanley 1913 is an equal opportunity employer and does not discriminate based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please reach out to [email protected]. 

Stanley 1913 is a total rewards company, which includes rewards beyond base salary. At Stanley 1913, full-time employees are eligible for an annual bonus, based on company and individual results. In addition, we offer a variety of employee benefits, personalized time off, 14-Paid holidays, dental, vision, 401(k), and much more.

#LI-remote

The base pay range for this position is for a successful candidate within the state listed. The successful candidate’s actual pay will be based on multiple factors such as work location, job-related knowledge, skills, qualifications, and experience.

Salary Range
$107,000—$143,000 CAD

About our parent company: Morgan Street Holdings   

The Stanley 1913 brand is owned by Morgan Street Holdings (formerly HAVI), a privately held enterprise with a diverse portfolio of operating companies, including HAVI Supply Chain, tms, and Continental.  Morgan Street Holdings’ portfolio provides best-in-class sourcing and supply chain capabilities, brand-defining marketing and promotion services, innovative consumer products, and dining and refreshment food solutions. Morgan Street Holdings employs over 10,000 people and serves 300+ customers across the globe.  

Morgan Street Holdings supports the Stanley 1913 brand with competitive pay and benefits, along with exposure to diverse industries and professional networking and development opportunities.   

Skills Required

  • Bachelor's or undergraduate degree in business or a related field
  • At least 5 years of relevant sales experience in the consumer goods industry
  • Direct sales experience in sporting goods, outdoor, or lifestyle channels
  • Experience working with strategic or key accounts
  • Strong understanding and experience in the Canadian market
  • Experience presenting to small and large internal and external stakeholder groups
  • Ability to analyze data and make data-driven decisions
  • Strong negotiation and relationship-building skills
  • Experience creating business plans and retail presentation decks
  • At least 2 years of experience leading sales representative teams
  • Bilingual English and French proficiency
  • Hardware, department, and mass channel experience
  • Ability to travel up to 50% of the time
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The Company
HQ: Seattle, Washington
886 Employees
Year Founded: 1913

What We Do

We have fueled the human experience since the iconic Stanley vacuum bottle revolutionized the way people enjoyed food and beverage in 1913. Today, our colorful and innovative Hydration products, including the beloved Quencher®, as well as our Cafe, Bar, Kitchen, and Hard and Soft Cooler offerings, go beyond function, elevating everyday moments with style and empowering active lifestyles. We're a community of creators, builders and inventors who believe in creating sustainable products for a better life and world that minimize our impact on the planet. Headquartered in Seattle, with offices around the world, the Stanley 1913 brand is Built For Life™. We are continuously looking for passionate people who value creativity and are ready to make an impact. Whether you're interested in product development, design, sales, marketing, or IT, Stanley 1913 offers a dynamic and inclusive work environment where you can learn, grow, and make a difference. Join the ONE STANLEY team today! Apply to one of our open jobs today or send your resume for future roles. https://www.stanley1913.com/ Stanley 1913 is a brand of PMI WW Brands, LLC, an operating company owned by Morgan Street Holdings.

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