National Media Strategy & Planning Manager

Posted 6 Days Ago
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New York, NY
In-Office
115K-115K Annually
Senior level
Software • Automation • Manufacturing
The Role
The National Media Strategy & Planning Manager will oversee social, video, and premium media, focusing on creative excellence and brand storytelling while managing campaigns and budgets effectively.
Summary Generated by Built In

Hunter Douglas is the world’s leading manufacturer of window coverings and a major manufacturer of architectural products. We are a brand that you know and trust. With more than 100 years of innovation, we’ve defined our industry with proprietary products that deliver revolutionary style and functionality and can be found in millions of homes and commercial buildings globally.

We are searching for candidates that are driven, intelligent, creative, and entrepreneurial. By offering challenging and accelerated opportunities for growth, powered by a shared hunger for success, we create a space for your career to thrive. In return for your expertise, we are committed to providing competitive and robust total compensation and benefit packages to ensure you feel valued. Our dream is to become the fastest growing, most loved, window covering company in the world. What’s yours?

Position Overview

The Manager – National Media, Creative & Innovation oversees social, video, and premium media channels, driving brand storytelling and creative excellence. This role serves as the primary lead for creative briefs, asset development, and channel innovation, ensuring that campaigns resonate with audiences while delivering on business objectives.

What you'll do

  • Lead the creative briefing process for assigned channels, ensuring timely asset development and alignment with media requirements.
  • Partner with creative teams and agencies to traffic ads and ensure proper setup across platforms.
  • Oversee campaign trafficking, QA, and launch for social, video, and programmatic channels.
  • Manage budget pacing, optimization, and reconciliations to ensure spend aligns with business goals.
  • Drive innovation by testing new ad formats, platforms, partnerships, and creative approaches.
  • Collaborate with Measurement and internal partners on tagging, tracking, and measurement frameworks.
  • Monitor campaign performance daily/weekly, providing optimization recommendations.
  • Manage relationships with publishers and vendors for premium placements (e.g., print, direct mail, sponsorships).
  • Act as primary creative contact with agencies, ensuring consistency between creative assets and media strategies.
  • Showcase creative and innovation outcomes in quarterly business reviews.
  • Partner with Manager – National Media, Strategy & Planning to align campaign planning and funnel optimization.

Who you are

  • Bachelor’s degree in Marketing, Advertising, Communications, or related field (Master’s a plus).
  • 5–7 years of experience in digital and social media marketing, with emphasis on creative development and channel innovation.
  • Proven experience managing campaigns on Meta, TikTok, YouTube, Pinterest, and programmatic platforms.
  • Demonstrated ability to translate brand strategy into media creative briefs and asset requests.
  • Experience testing new formats, platforms, or ad products, and scaling successful innovations.
  • Familiarity with print and direct mail a plus.
  • Strong creative sensibility paired with data-driven decision making.
  • Excellent stakeholder management and agency partnership skills.
  • Comfortable presenting creative strategies, test results, and brand-building impact to senior leadership.

What's in it for you?

  • Annual base salary range: Up to $115,000
  • Bonus target range: 25-35%
  • Generous benefits package including medical, dental, vision, life, disability
  • A company culture that prioritizes internal development and professional growth
  • Time off with pay 
  • 401(k) plan with a degree of employer matching
  • Paid parental leave
  • Wellness programs and product discounts

Please note, all offers presented to candidates are carefully crafted to ensure market competitiveness, equity, and reflect the individual candidate’s education, experience, skills and potential.
Hunter Douglas is an Equal Opportunity Employer and complies with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.

By submitting your application below, you are providing your prior consent to receive SMS messages to notify you of any updates to your application status and to engage in discussion throughout your application process. You can cancel the SMS service at any time. Just text “STOP” to any of our texts to unsubscribe. Message & data rates may apply. Message frequency may vary. If you have any questions regarding privacy, please read our privacy policy, https://www.hunterdouglas.com/privacy-policy or terms of use https://www.hunterdouglas.com/terms-of-use

Top Skills

Meta
Pinterest
Programmatic Platforms
Tiktok
Youtube
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The Company
HQ: Pearl River, NY
2,265 Employees

What We Do

Hunter Douglas offers premium, intelligent window fashions that beautifully transform natural light and enhance your home's interiors. Our products are thoughtfully engineered to craft your perfect light, and many designs offer additional energy efficiency and child safety benefits. A versatile product portfolio and broad selection of innovative operating systems—including advanced automation—allow you to effortlessly choose the look you desire and how your window treatments function.

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