National Key Account Manager Sweden

About us

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Join us to create a career worth celebrating!

About the role

 Northern Europe is a cluster consisting of the Nordics (Denmark, Sweden, Norway, and Finland), Benelux (Belgium, Netherlands, and Luxembourg), Germany, Austria, Switzerland, and Poland. It is a diverse and exciting business with local and global customers operating across on-trade, off-trade, and ‘Route To Market’

In this role, you will report to the Head of Monopoly markets and be responsible for the Swedish commercial agenda.

Purpose of Role:
The purpose of this role is to lead the commercial agenda, ensuring delivery of sustainable growth and long-term value in a complex and highly regulated environment.

Swedish Monopoly (Systembolaget):

• Lead the end-to-end relationship with Systembolaget, operating with credibility, transparency, and commercial insight to drive strong brand presence and performance.

• Lead the strategic management of the tender process, assortment development, and listing optimisation — aligning brand priorities with Systembolaget’s framework and category focus.

• Use data and insight to influence decision-making within the bounds of regulation, anticipating shifts in strategic direction and adjusting plans accordingly.

• Ensure commercial discipline through accurate forecasting, supply planning, and compliance with pricing, communication, and ethical guidelines.

​On Trade (via Distributor):

• Lead the relationship with the On Trade distributor, establishing clear short-, medium- and long-term goals aligned with Diageo’s strategic ambition.

• Act as a key integrator between Diageo and the distributor, navigating differing company cultures and operating styles to ensure strong collaboration and mutual accountability.

• Support capability building, commercial performance, and executional excellence across the distributor’s sales and activation plans.

• This role requires a highly adaptable, strategic commercial leader who can balance structure with agility, influence within constraints, and lead through partnership to unlock the full market potential.

Qualifications and Experience Required:

• Confirmed experience in commercial management with customer-facing roles and full P&L accountability.

• Expertise in leading commercial strategy and execution within regulated markets or state-owned customers.

• Experience in leading distributor relationships, setting goals, and navigating cross-cultural collaboration.

• Strong stakeholder management skills with a history of building credibility and trust with external partners.

• Advanced negotiation and influencing skills focused on insight and long-term value creation.

• Fluency in Swedish and English.

Flexible Working Statement

Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to handle your wellbeing and balance your priorities from day one.

Diversity statement

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mentalities, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you. If you require a reasonable adjustment, please ensure that you highlight this information when you submit your application.