The National Key Account Manager is a senior entrepreneurial leadership role in charge of the development, implementation & tracking of Red Bull’s sales strategy. Thereby delivering sales, volume & profitability targets for the biggest Impulse channel customer OXXO.
This senior role requires a ‘hands-on’ leader & team player who is able to set clear expectations & objectives, who sets aggressive goals & delivers on key initiatives.
The Head of Key Accounts lead and drive our Impulse business - This role is responsible for developing and executing strategies to maximize sales, strengthen partnership, and enhance our brand presence in the stores. The person needs to feel comfortable to take calculated risks, identifying & exploiting opportunities to achieve business advantages. Sharing best practices with colleagues & customers which enable Red Bull to gain competitor advantage is a matter of course.
A creative, analytical & challenging personality, oriented towards actions, who is able to build strong strategic customer relationships & to collaborate within the company cross-functional & international.
Job DescriptionKEY RESPONSIBILITIES
- People: lead by focusing on their strengths in order to maximize their performance.
- Strategy: Lead & manage the implementation of Red Bull’s commercial strategy. Develop short & mid-term customer strategies in line with the overall national sales policy, implement national price strategies & establish the customer pricing accordingly.
- Analysis & Planning: Analyze available data sources (e.g. Nielsen & Customer data) & derive customer’s growth opportunities. Develop annual business & effective promotion plans.
- Execution: lead the perfect store strategy, through influence internal (Field Sales team) and external.
- Finance acumen and Tracking: Continuously track & adjust volume & profitability targets by using sales reports. Prepare & discuss success of executed plans with customer & show Red Bull’s contribution to their business.
- Collaboration: Develop effective partnerships for Red Bull, to be seeing as key supplier & growth engine.
EDUCATION AND QUALIFICATIONS
- Higher commercial degree / University Degree (business, marketing or similar).
- Advanced English
EXPERIENCE AND SKILLS
- 7>10 years sales experience in Key Account Management, with FMCG/beverage background.
- Experience in Trade Marketing, Category Management is not mandatory, but preferred.
- Cross-functional experience is a plus (not mandatory).
- Strategic ability - Can develop specific, valuable, innovative & commercially focused strategies.
- Analytical skills - Strong planning & negotiation skills with strong understanding of financial implications.
- Negotiation experienced - Successful front line retail negotiation experience & problem-solving skills.
- Presentation skills - Demonstrate great presentation skills that provide highly relevant & commercially viable strategies.
PERSONAL BEHAVIOUR WE ARE LOOKING FOR
- Collaborative
- Energetic
- Flexible and adaptable
- Analytical
- Results Driven
- Confident
- Innovative
- Problem solver
- Team Player
At Red Bull, we believe in the power of human potential to give wings to people and ideas. We foster an inclusive environment where every voice is valued, regardless of gender, race, sexual orientation, origin, age, or disability.
In the world of Red Bull, everyone is welcome!
We believe in the potential of everyone to give wiiings to people and ideas, regardless of gender expression, race, religion, affective-sexual orientation, origin, age and disability. In the world of Red Bull, everyone is welcome.
Red Bull Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Red Bull and has not been reviewed or approved by Red Bull.
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Healthcare Strength — Health coverage is characterized by comprehensive medical, dental, and vision plans alongside robust mental health access, including up to 25 free coaching/therapy sessions and digital physical therapy. Wellness initiatives such as gym subsidies, on-site fitness classes, and Fit For Flight further enhance overall healthcare value.
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Parental & Family Support — Family supports include paid family leave, incentives for healthy pregnancies, coverage for doulas/midwives, free breast milk shipment, and caregiving resources like subsidized back-up care. Adoption and surrogacy reimbursement up to $25,000 and parenting support tools broaden accessibility across family stages.
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Leave & Time Off Breadth — Paid time off is positioned as generous, typically ranging from 20–30 days annually, with Red Bull North America noted at 36 days. A paid holiday schedule complements vacation and leave options.
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What We Do
Red Bull Gives Wiiings to People and Ideas. This has driven us – and all we do – since 1987. Today, Red Bull operates in over 170 countries, selling more than 12 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Check out our open roles to become part of the world of Red Bull. Most jobs take energy, ours give it. Check out our open roles to become part of the world of Red Bull – jobs.redbull.com
