Job Description :
Job Title: National Group Account Manager Off Trade
Location: Hamburg, Germany
Contract terms: Permanent
About the Function
Sales is where our brands meet the real world.
This team builds the relationships that bring our products to life, partnering closely with customers across markets, channels and occasions to make sure our brands are part of moments that matter everywhere.
It’s a dynamic, people-focused environment where curiosity, commercial thinking and strong relationships make the difference. You’ll have the opportunity to grow your network, develop your skills and see the direct impact of your work every day.
About the role
Purpose of the Role
The role is accountable for strengthening key customer partnerships, and for executing a customer strategy that drives sustainable growth, ensuring we deliver on our financial targets, and continuously working on identifying future opportunities, aligning cross-functional resources, and creating shared value for both the customer and the business.
Top Accountabilities
Define and Deliver Customer Strategy
- Develop and execute a winning Customer strategy, leveraging deep understanding of market dynamics, shopper behaviours, competitive landscape to prioritize investments & speed growth.
Drive Revenue Growth and P&L Performance
- Own Customer P&L, deploying revenue growth management levers (pricing, promotion, mix, premiumisation, innovation) to deliver sustainable top- and bottom-line growth.
Lead Strategic Customer Partnerships and Negotiations
- Build and maintain high-impact relationships with key retail customers; lead complex negotiations, joint business planning, and long-term partnerships to unlock mutual value and category growth.
Go to market strategy
- Develop and drive a customer strategy to upgrade ROI
- Drive the e-commerce strategy in collaboration with the centre of excellence for your customer group (where relevant).
Develop High-Performing Commercial Organization
- Lead, coach, and inspire a high-performing sales and customer marketing organization; strengthen capabilities in category management, shopper marketing, and execution excellence while fostering a performance-driven culture.
About You
- +6-8 years of experience in commercial roles within FMCG blue chip multinationals
- An inspirational FMCG commercial leader who has successfully worked in a matrix and international environments
- Proven track record in driving sales capabilities across key areas such as Category Management, Revenue Growth Management and Customer Strategy
- Commercial experience in the German off trade market is a must
- Multi level negotiation (regional, national, international for NKAM)
- Positive energy, solution oriented, self-confident in own area, strong team player, committed to own development, pro-active, structured way of working, strong analytical skills
- Fluent in English and German.
Working with Us
Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.
Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible.
We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team.
Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win.
Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more.
Ready to bring your best? This could be your opportunity.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
Worker Type :
RegularPrimary Location:
HamburgAdditional Locations :
Job Posting Start Date :
2026-09-24Skills Required
- 6–8 years of experience in commercial roles within FMCG blue-chip multinationals
- Experience as an FMCG commercial leader in matrixed and international environments
- Proven track record driving sales capabilities in Category Management, Revenue Growth Management and Customer Strategy
- Commercial experience in the German off-trade market
- Experience with multilevel regional, national and international negotiations for NKAM
- Fluency in English and German
- Strong analytical, structured, proactive, collaborative and solution-oriented working style
Diageo Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Diageo and has not been reviewed or approved by Diageo.
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Fair & Transparent Compensation — Pay is considered competitive and often described as top-tier, particularly in manufacturing and salaried roles, with many indicating they feel fairly compensated. Compensation is frequently cited as a strong reason to join and stay despite pressures in some parts of the business.
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Parental & Family Support — Parental leave is widely recognized as a flagship offering, equalized across parents and inclusive of adoption and surrogacy, with benefits and bonuses maintained during leave. This family-friendly approach is highlighted as industry-leading and a standout element of the package.
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Retirement Support — Pension schemes are described as generous, with notable employer contributions enhancing long‑term financial security. In key markets such as the UK and U.S., offerings like pensions and 401(k) plans are presented as core components of total rewards.
Diageo Insights
What We Do
Diageo's official LinkedIn account. We're a global leader in premium drinks, across spirits and beer, a business built on the principles and foundations laid by the giants of the industry. With over 200 brands sold in 180 countries, our portfolio has remarkable breadth. From centuries-old names to exciting new entrants, and global giants to local legends, we're building the very best brands out there, and with over 30,000 talented people based in over 135 countries, we're a truly global company. With such diversity, we're able to truly represent our broad consumer base and think differently about the future. To maintain our position as leaders in the alcoholic beverage market, we always invest in the future and are mindful of the impact we have. Because just like the legends of our past, we're here to raise the bar – for people as well as the planet
