The National Culture Marketing Manager has the overall strategic and operative responsibility for the Opinion Leader & Culture Events program in his/her region. Translating the global culture marketing strategy into a national strategy and creating a locally relevant and innovative program are the key task. He/she contributes with his/her work to the overall national marketing and business goals in-line with the set international culture marketing strategy. Additionally, he/she develops new concepts and ideas, evaluates the effectiveness and impact of our existing programs and aligns closely with our media business entities. Furthermore, you must also align with the communications, sales and brand teams to ensure clarity of message and clear communication of all activities carried out both pre-, during and post-event. You´ll seek out and maximize the potential that Red Bull own projects provide for the wider business in close alignment with the rest of stakeholders.
Culture Projects and Programmes
Translate the International Culture Strategy into Red Bull event programmes and concepts relevant in the country.
Create and execute high quality events of all scales and leverage international projects and programmes.
Establish and run long-term culture, dance and music platforms as stand-alone or part of a global initiative.
Plan and realise efficient branding strategies for Red Bull projects, and 3rd Party events.
Ensure efficient logistic and event tools handling.
Generate an efficient 3rd party events programme.
Identify Best Practice Examples and develop case studies.
Manage partnership and sponsorship negotiations.
Negotiate and secure relevant music rights to ensure all created content can be sufficiently utilised via our media business.
Work closely together with sales, communications and brand department.
Quality Control and Return on Investment
Evaluating the results and final outcome/impact of all activities.
Documenting all activities in comprehensive way and create case studies where applicable.
Surveying the proper appearance of Red Bull in all areas of entertainment/culture and business.
Ensuring a qualitative approach and evaluation of all opinion leader activities.
Budget responsibility of the total national Culture Marketing budget.
Strategic Responsibility for the Culture Programme
Contribute reaching all national marketing and sales targets.
Deliver culture, dance and music projects and platforms where adequate.
Contribute to Red Bull's worldwide success due to innovation and unique content.
Establish a rich network in the fields of culture in general and dance as well as music in particular to be aware of new upcoming trends and movements.
Take care of an optimum usage of the Red Bull product in focused cultured playgrounds by Opinion Leaders and secure a perfect communication about the brand and the product.
People and Knowledge Management
Coach and educate your own team.
Secure the top-quality implementation of the culture program in the field.
Guide and motivate the team for delivering innovative projects.
Work closely with On Premise, Communications and Brand department in constant alignment on all key measurements and activities.
Identifies Best Practice examples and develops case studies in combination with Red Bull International for the field.
Working experience, ideally in a music/dance/culture related environment, allowing a vast understanding of the culture landscape
Experience in dealing with artists and related entities (labels, management, etc.)
Strong management skills, working with a team of specialists, leading external agencies/freelances.
Interested and open to different cultural playgrounds.
Creative and innovative mind set, open for new things.
Well connected in different culture scenes and environments – good networker.
Clear understanding of global entertainment, music and culture industry, as well as a firm understanding of the youth culture market and scenes in the country.
EDV (Word, Excel, Power Point, etc.)
Native in Turkish, Fluent in English
Skills Required
- Working experience in music/dance/culture environment
- Experience dealing with artists and related entities
- Strong management skills
- Fluent in Turkish and English
Red Bull Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Red Bull and has not been reviewed or approved by Red Bull.
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Healthcare Strength — Health coverage is characterized by comprehensive medical, dental, and vision plans alongside robust mental health access, including up to 25 free coaching/therapy sessions and digital physical therapy. Wellness initiatives such as gym subsidies, on-site fitness classes, and Fit For Flight further enhance overall healthcare value.
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Parental & Family Support — Family supports include paid family leave, incentives for healthy pregnancies, coverage for doulas/midwives, free breast milk shipment, and caregiving resources like subsidized back-up care. Adoption and surrogacy reimbursement up to $25,000 and parenting support tools broaden accessibility across family stages.
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Leave & Time Off Breadth — Paid time off is positioned as generous, typically ranging from 20–30 days annually, with Red Bull North America noted at 36 days. A paid holiday schedule complements vacation and leave options.
Red Bull Insights
What We Do
Red Bull Gives Wiiings to People and Ideas. This has driven us – and all we do – since 1987. Today, Red Bull operates in over 170 countries, selling more than 12 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Check out our open roles to become part of the world of Red Bull. Most jobs take energy, ours give it. Check out our open roles to become part of the world of Red Bull – jobs.redbull.com
