National Channel Marketing Manager - GT

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.
Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.
Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

About the role

As the National Channel Marketing Manager – General Trade, you will be responsible for shaping and driving the end-to-end General Trade (GT) strategy across India, enabling sustainable growth and market leadership for our portfolio of consumer healthcare brands. This role sits at the intersection of sales, customer marketing, and category strategy, ensuring strong execution excellence across regions and channels.

You will lead the development and deployment of channel strategies, optimize trade investments, and strengthen retailer partnerships to enhance reach, visibility, and conversion at the point of sale. The role requires close collaboration with sales teams, category marketing, supply chain, and finance to deliver against business objectives, including revenue growth, market share expansion, and profitability.

Role Responsibilities

• Design & Own General Trade Customer Marketing Strategy

• Team Manager responsibility for Channel Program Manager and POSM Manager

• Own periodic communication / content to region teams

• Own end to end process of managing

• Trade Spend Management

• Retailer & Channel loyalty Enabling & Supporting Field force effectiveness

• Drive on ground & in store activations Work with category teams on AOP, NPI launches, periodic reviews

• Work with alternate channels to address & capture new demand opportunities

• Work with expert marketing team to ensure sufficiency of funding for the entire pharmaceutical value chain

• Be a part of the overall forecasting process

• Drive time bound projects from time to time

Basic Qualifications:

Master’s degree (or equivalent)

Preferred Qualifications:

• MBA from a Tier 1 business school

• Progressive experience of 8-10 years in Indian FMCG landscape

• Necessarily including at least one full tenure role as an Area sales manager Followed by most recent experience in the domain of Trade / Customer / Shopper marketing

• Regional / Channel / Category customer marketing experience in the current role is most desired

 Job Posting End Date

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.
During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. 
The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence. 

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.