National Brand Ambassador, Martell

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Shanghai, Shanghai Municipality, Shanghai, CHN
In-Office
Other
The Role

1. Brand Education & Mentoring

Develop and execute a Martell education programme with to-B and to-C faces to ensure efficient recruitment for Martell and cognac
Inspire and educate in-market sales team on the brand to generate interest and a robust understanding of qualities/characteristic/heritage.
Execute a mentoring programme with key trade customers
Identify and conduct tastings/education for target groups of consumers / opinion leaders.
Working with the local sales and marketing teams, identify potential sales, collaborated IP/Brand or other engagement touchpoints, for further development.
Build relationships with the outlet including customer and trade promotions, bar staff and internal staff education and brand visibility.
Convert target consumers and influencers to the brand through tasting and brand education.
Keep an on-going relationship with key flagship bars, outlets & whisky stores.
Represent the brand at key events.
Support the local team in the business where possible, with brand visibility, education and communication.

2. Brand Management/Insight

Support implementation, tracking and evaluation of planned promotional activity in the trade.
Propose, present and trial new brand initiatives, either international best practice or locally-developed.
Highlight and promote the brand activities to relevant media/press contacts.
Present the brand to trade and lifestyle press when/where appropriate opportunities arise.

3. Social Networking

Update with key events, brand activity and mentoring sessions and maintain and build relationships with key contacts.

Job Posting End Date:

Target Hire Date:

2025-11-17

Target End Date:

Pernod Ricard Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Pernod Ricard and has not been reviewed or approved by Pernod Ricard.

  • Healthcare Strength Pay and benefits are described as strong overall, supported by comprehensive medical, dental, and vision coverage alongside life and disability insurance. Wellbeing support is reinforced through mental-health resources and broader wellness programming.
  • Retirement Support Retirement benefits are positioned as a standout part of the package, including a 401(k) with a match and an additional profit-sharing contribution for eligible employees. A legacy defined-benefit pension is also referenced for certain earlier hires, adding depth to long-term financial support.
  • Parental & Family Support Family-related benefits are unusually broad, including paid parental leave, paid caregiver leave, backup child/elder care resources, and adoption/surrogacy reimbursement. Additional supports such as Milk Stork and fertility/ART coverage further strengthen family-building coverage.

Pernod Ricard Insights

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The Company
HQ: Paris
19,297 Employees

What We Do

Pernod Ricard is a convivial, responsible and successful global wine and spirits group and the #1 premium spirits organisation in the world. The Group represents 240 premium brands available in more than 160 countries. We are 18,500 exceptionally talented people worldwide with our own salesforce in 73 countries. Our portfolio is one of the most comprehensive in the market with every major category of wine and spirits, providing Pernod Ricard with a unique competitive advantage. To keep growing our business, transforming our industry and making a positive impact on the world, we believe in the power of human connection. Creating ‘convivialité’ is our business and our raison d’être. As ‘créateurs de convivialité’, our purpose is to turn every social interaction into a genuine, friendly and responsible experience of sharing. We believe there can be no convivialité with excess and strive to be sustainable and responsible at every step, from grain to glass.

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