The National Account Manager’s (NAM) main priority is driving Red Bull strategy and initiatives with a set group of National Accounts. The NAM will be the key owner of all business-related activities and targets at national and market levels. This role is tasked with driving coordination and collaboration across multiple functional groups (sales, distribution, marketing, finance, operations, and legal) at Headquarters (HQ) and Region levels to ensure that objectives and goals of these customers are achieved.
Responsibilities include: owning budgets and results (Distribution, Price, Promotion, and Presence) at both the national & regional levels; developing productive business partnerships with senior management in all assigned banners/divisions and at the customer’s HQ offices; and driving best practices through producing excellent results and creating innovative solutions.
Job DescriptionSTRATEGIC BUSINESS PLANNING & EXECUTION
Executes short and long term strategies and activities consistent with RBNA objectives and standards.
Allocates resources where the investment has the highest payback with strategically important customers.
Drives the business planning and budget process for the assigned businesses.
Monitors market trends and feeds relevant consumer and competitive information to the HQ Insights Department.
Penetrates the senior executive levels at each customer’s HQ & the various field based personnel via Business Review to align Red Bull strategic objectives with that of the customer.
Must align internal Red Bull resources from all functional areas to achieve objectives.
EXECUTE RED BULL STANDARDS
Shelf/Distribution - Executes distribution on priority packages consistent with RBNA recommendations and ACV goals for each retailer. Ensures all retailer account schematics reflect Red Bull standards relative to flow, package mix, Fair Space Index, and Strike Zone.
Price - sells Red Bull’s optimum prices by utilizing best practices and available tools. Customizes presentations to appeal to customer’s needs and fulfill mutual objectives. Secures pricing and promotional programs that align with Red Bull internal guidance documents.
Promotion - Executes annual promotion schedule in accordance with RBNA objectives and customer volume/share goals. Creatively sells Red Bull standards and price points in a way that resonates with the customer’s needs. Ensures all promotions are accompanied by effective POS and incremental displays.
Presence - Customizes sales pitch to achieve account goals while driving effective, permanent merchandising in-store. Evaluates ROI prior to recommending specific POS or customized solutions. Executes merchandising in-line with RBNA guidelines.
BUDGET PLANNING
Constructs annual Customer Marketing Agreements and manages associated funds for each retailer.
Consistently tracks and evaluates Trade Investments to ensure highest return on investment.
Drives post-promotion analysis following all programs to evaluate promotional effectiveness and display execution.
Thoroughly analyses customers’ sales to define priorities and focus for the team at both the national & Regional levels.
MANAGEMENT OF REGIONAL & DP RELATIONSHIPS THAT INFLUENCE EXECUTION ACROSS THE US
Effectively establishes ‘Wiring Model’ that ensures all Regional management are wired with specific Red Bull personnel that manage the HQ & Regional business.
Establishes necessary tools and business review templates to ensure data consistency with Regions and DPs
Gathers regularly/quarterly updates from marketing about the latest achievements/highlights and shares them with their team, the retailer HQ teams, and relevant Region personnel
Communicates regularly and works effectively with all internal and external stakeholders.
Leverages the input for marketing and finance experts to develop strong plans and conceptual sells to the retailer HQ teams.
Consistently coaches broader account team to ensure effective partnerships, programs, key retail relationships, and collaborative relationships with Red Bull & Distributor Partners (DP) field personnel in each Region.
QualificationsMinimum 8 years Sales and Key Account experience with a strong track record of success
Past experience in managing national chain business in grocery and/or convenience channels
Strong analytical skills and experience using internal and external data sources (i.e. Nielsen, Circana, CPM, Sales Data)
Ability to demonstrate solid “peer leadership/influence”
Strong leadership presence with excellent communication and active listening skills
Advanced strategic thinking, planning, financial management, decision-making, sales presentation, & negotiation skills
Innovative, solution-oriented mindset and ability to drive collaboration across diverse functional groups to achieve goals
Passion to make significant contributions to the Red Bull organization through continuous process & ways of working improvement
In-depth knowledge of Fast Moving Consumer Goods (FMCG) and Direct Store Delivery (DSD) industry
Self-motivated and able to work independently
Must be extremely proficient in software packages (Microsoft Excel and PowerPoint) & internal systems (CPM, SAP/BI)
Additional InformationThe base salary range for this position is $124,000 - 186,000 + cash incentives.
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.
Skills Required
- Minimum 8 years Sales and Key Account experience with a strong track record of success
- Past experience managing national chain business in grocery and/or convenience channels
- Strong analytical skills and experience using internal and external data sources (Nielsen, Circana, CPM, Sales Data)
- Ability to demonstrate solid peer leadership and influence
- Strong leadership presence with excellent communication and active listening skills
- Advanced strategic thinking, planning, financial management, decision-making, sales presentation, and negotiation skills
- Innovative, solution-oriented mindset and ability to drive cross-functional collaboration
- In-depth knowledge of Fast Moving Consumer Goods (FMCG) and Direct Store Delivery (DSD) industry
- Self-motivated and able to work independently
- Extremely proficient in Microsoft Excel and PowerPoint and internal systems (CPM, SAP/BI)
Red Bull Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Red Bull and has not been reviewed or approved by Red Bull.
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Healthcare Strength — Health coverage is characterized by comprehensive medical, dental, and vision plans alongside robust mental health access, including up to 25 free coaching/therapy sessions and digital physical therapy. Wellness initiatives such as gym subsidies, on-site fitness classes, and Fit For Flight further enhance overall healthcare value.
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Parental & Family Support — Family supports include paid family leave, incentives for healthy pregnancies, coverage for doulas/midwives, free breast milk shipment, and caregiving resources like subsidized back-up care. Adoption and surrogacy reimbursement up to $25,000 and parenting support tools broaden accessibility across family stages.
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Leave & Time Off Breadth — Paid time off is positioned as generous, typically ranging from 20–30 days annually, with Red Bull North America noted at 36 days. A paid holiday schedule complements vacation and leave options.
Red Bull Insights
What We Do
Red Bull Gives Wiiings to People and Ideas. This has driven us – and all we do – since 1987. Today, Red Bull operates in over 170 countries, selling more than 12 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Check out our open roles to become part of the world of Red Bull. Most jobs take energy, ours give it. Check out our open roles to become part of the world of Red Bull – jobs.redbull.com
