The National Account Manager (NAM) for Walmart eCommerce executes Red Bull’s online strategies across Walmart’s pickup and delivery platforms. This role is responsible for bringing an entrepreneurial mindset to the account management of a fast-growing, strategic customer. Your mission is to ensure Red Bull is the #1 choice for digital shoppers by mastering search, availability, and innovative digital programming. The role will partner closely with internal teams, including Brick & Mortar Sales, Operations, Finance, and Marketing, to achieve success.
Job DescriptionStrategic Business Planning and Execution
Execute short- and long-term strategies and activities that deliver Red Bull’s and Walmart’s online objectives.
Allocate resources to areas where investment provides the highest strategic return.
Partner with Red Bull Key Account, Advertising, and Retail Marketing teams to influence eCommerce priorities across Walmart.
Manage the online programming calendar, including pricing and promotions, while driving onsite visibility, volume planning, and trade spend management.
Partner with Walmart Connect to deploy high-impact advertising investments while ensuring a strong return on ad spend (ROAS).
Collaboratively develop and execute annual joint business plans that outpace category growth.
Actively develop and maintain relationships with Walmart Buying, Instock, and Site Merchandising teams.
Work closely with demand planning and supply teams to manage Walmart’s fulfillment models and prevent out-of-stock issues.
Establish Category Leadership
Improve online execution on Walmart.com and in the Walmart app by collaborating with internal and external teams to ensure best-in-class content, copy, media, and imagery.
Partner with cross-functional teams to develop category and shopper insights for the eCommerce beverage and energy drink categories to support online execution.
Identify and share best practices to reach new online shoppers and bring the Red Bull brand to life across online customer touchpoints.
Business Reviews and Reporting
Own eCommerce sales and market share reporting to measure the impact of initiatives on performance.
Conduct quarterly business reviews to evaluate progress against sales and financial targets and provide competitive analysis.
Lead post-campaign analysis following all promotions and visibility campaigns to assess effectiveness and optimize future investment opportunities.
Provide energy category insights that influence merchandising, pricing, and promotional strategies to achieve business targets.
Proactively share examples of Red Bull marketing activities to differentiate the brand from competitors.
Cross-Functional Partnership
Work with Red Bull Key Account teams to strengthen eCommerce knowledge and ensure business plan objectives align with Red Bull eCommerce and Key Account strategies.
Manage cross-functional workstreams to deliver unique solutions in close partnership with key stakeholders, including Finance, Operations, Retail Marketing, Shopper Insights, and Advertising.
Build upon the eCommerce learning agenda by leveraging new customer account capabilities and data to identify future revenue and brand marketing opportunities.
Use appropriate communication processes to keep distribution partners informed of relevant eCommerce programs and initiatives
QualificationsEXPERIENCE, KNOWLEDGE, & EDUCATION (IF APPLICABLE) REQUIRED
8 years eCommerce account management experience preferably with experience leading strategic planning across teams and Brick & Click
Experience in beverage, CPG (Consumer Packaged Goods), or FMCG (Fast Moving Consumer Goods) industries preferred
Experience working with Digital Advertising Agencies
Ability to demonstrate solid “peer leadership/influence”
Strong analytical skills and experience using internal and external data sources
Strong leadership presence with excellent communication and active listening skills
Advanced strategic thinking, planning, financial management, decision-making, sales presentation, & negotiation skills
Innovative, solution-oriented mindset and ability to drive collaboration across diverse functional groups to achieve goals
Passion to make significant contributions to the Red Bull organization through continuous process & ways of working improvement
Self-motivated and able to work independently
Strong conceptual thinking and design critiquing skills
Must be extremely proficient in software packages (Microsoft Excel and PowerPoint) & internal systems (CPM, SAP/BI)
Additional InformationThis position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.
The base salary range for this position is $124,000 – $186,000 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
Our current Benefits include:
Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.
Skills Required
- 8 years eCommerce account management experience
- Experience leading strategic planning across teams and Brick & Click
- Experience in beverage, CPG, or FMCG industries
- Experience working with digital advertising agencies
- Ability to demonstrate peer leadership and influence
- Strong analytical skills using internal and external data sources
- Strong communication, active listening, and leadership presence
- Advanced strategic thinking, financial management, decision-making, presentation, and negotiation skills
- Innovative, solution-oriented mindset and ability to drive cross-functional collaboration
- Self-motivated and able to work independently
- Strong conceptual thinking and design critiquing skills
- Proficiency in Microsoft Excel and PowerPoint and internal systems (CPM, SAP/BI)
- Authorized to work in the United States (citizen, permanent resident, or currently authorized on a valid visa)
Red Bull Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Red Bull and has not been reviewed or approved by Red Bull.
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Healthcare Strength — Health coverage is characterized by comprehensive medical, dental, and vision plans alongside robust mental health access, including up to 25 free coaching/therapy sessions and digital physical therapy. Wellness initiatives such as gym subsidies, on-site fitness classes, and Fit For Flight further enhance overall healthcare value.
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Parental & Family Support — Family supports include paid family leave, incentives for healthy pregnancies, coverage for doulas/midwives, free breast milk shipment, and caregiving resources like subsidized back-up care. Adoption and surrogacy reimbursement up to $25,000 and parenting support tools broaden accessibility across family stages.
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Leave & Time Off Breadth — Paid time off is positioned as generous, typically ranging from 20–30 days annually, with Red Bull North America noted at 36 days. A paid holiday schedule complements vacation and leave options.
Red Bull Insights
What We Do
Red Bull Gives Wiiings to People and Ideas. This has driven us – and all we do – since 1987. Today, Red Bull operates in over 170 countries, selling more than 12 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Check out our open roles to become part of the world of Red Bull. Most jobs take energy, ours give it. Check out our open roles to become part of the world of Red Bull – jobs.redbull.com
