About Bobbie
Bobbie is creating a parenting culture of confidence, not comparison. And it starts with how we choose to feed our babies. We crafted our European style infant formula with purposefully sourced, organic ingredients to give parents a product they are proud to feed their babies, direct to their doorstep. Bobbie is proud to be the only US formula that is designed to meet both FDA and EU standards.
Although 83% of parents turn to formula in the first year of their baby’s life, this is the silent majority that is often shamed for not being able to exclusively breastfeed. Co-founded by two moms and created by a team of mom scientists, nutritionists, pediatricians, and lactation consultants, the Bobbie team knows first hand that there is no one size fits all for feeding. With Bobbie, we hope you can Bottle Boldly.
The Role
The National Account Manager’s responsibilities include oversight of all sales initiatives within their retail accounts to achieve maximum revenue for Bobbie’s portfolio of items. This entails working at strategic and tactical levels to help develop, implement, and manage programs that maximize short- and long-term company objectives for sales growth within retail channels. This individual will work closely with a broker team, Director of Sales, and other cross functional teams (Marketing, Finance, Ops, Customer Service, etc.).
What you will accomplish:
Bring a proactive, results-driven approach to sales development, seamlessly managing day-to-day operations while guiding the strategic direction of the retail business. You'll lead with purpose across several key areas: account and broker management, planning and forecasting, data analysis and reporting, new product launches, and in-store execution—empowering the team to achieve substantial revenue growth and long-term success.
- Drive Gross Sales: Hit retail channel volume targets by executing strategic priorities with precision and focus both with broker partners & direct selling.
- Forecasting Excellence: Build and implement accurate sales forecasts, ensuring seamless execution across retail partners. Closely monitor inventory and in-stock levels for all Bobbie products, proactively providing forecast updates and recommendations.
- Grow Market Share & Uncover New Opportunities: Proactively identifying opportunities and creating strategies to increase sales, share, and market presence. Pinpoint untapped potential and close gaps, ensuring robust growth in the market.
- Maximize TDP Growth & Placement: Elevate current business, drive TDP growth, and optimize product placement for maximum impact.
- Foster Strong Relationships: Cultivate and maintain solid internal and external relationships, ensuring clear, open communication of key business insights.
- Monitor Business Performance: Track and analyze business scorecards, providing actionable insights on account penetration, sales, and share to seize growth opportunities. Analyze retailer trends to pinpoint key focus areas, collaborating with broker teams to drive impactful execution.
What we would like you to have:
- Minimum 5–7 years of retail sales experience
- Strong planning and organizational skills along with excellent interpersonal, written/oral communication, and presentation skills.
- Proficiency in leveraging Nielsen data to monitor category performance and drive actionable insights.
- Proven success working with consumer packaged goods companies, DTC exposure a plus
- Experience in both large and small companies, balancing the strategic vision of a successful large enterprise with a hands-on, flexible approach.
- Knowledge of successful retail execution strategies to ensure optimal performance.
- Solid knowledge of Microsoft Suite, Outlook, Slack, and other professional platforms.
- Up to 25% travel required for market visits & meetings with retailers, with occasional company or departmental meetings (remote role). Proximity to a major airport needed.
- A passion for contributing to a dynamic, high-growth, purpose-driven work environment.
You’re inspired by our core values:
- Be Radical - We are change makers, rule breakers and stigma shakers. We are unapologetically bold and use our megaphone for good.
- Nurture the Tension - Parenthood is full of healthy tension, and so is building a company. We embrace the unknowns, practice humility and are a culture of learners.
- Deliver Ounce by Ounce - Our customers have entrusted us to feed their babies. We lose sleep over the details, so they don’t have to.
- Don’t Assume - We embrace our unique perspectives, withhold judgment, and find beauty in the paths that brought us all to Bobbie. Our strength is celebrating each other and our collective voice.
Compensation and Benefits:
Compensation
This role has both a base salary and a bonus.
Our salaries are based on paying competitively for our size and industry. For fully remote roles, we have a single salary target per role that is differentiated based on geographic location (Group A, B, or C).
Group A (SF/Bay Area, Seattle, NYC): $130,000
Group B (Los Angeles, Chicago, Austin, Denver, Boston, Washington DC, San Diego, Philadelphia, Portland, Sacramento): $117,000
Group C (Everywhere else): $111,000
Benefits
- Competitive stock options
- 401k with employer match
- Employee medical, dental, and vision insurance 100% covered by Bobbie, with options to add dependents through a subsidized pre-tax deduction
- US-based remote work model
- Flexible Time Off Policy (including Summer Fridays; half days on Fridays Memorial Day through Labor Day)
- 16 paid company holidays, plus an end of year holiday shut down
- 16 weeks of paid parental leave with the option to take an additional 8 months unpaid
- One year subscription to Bobbie or Baby's Only
- $75 monthly internet stipend
- Co-working space reimbursement
At Bobbie, we are committed to building a diverse and inclusive company. We seek to create a culture where everyone can belong because we believe that people do their best work when they can show up every day as their authentic selves. We welcome people of different backgrounds, experiences, abilities, and perspectives.
Bobbie is an equal opportunity employer. We do not make hiring or employment decisions on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, disability status or genetic information, in compliance with applicable federal, state and local law.
Bobbie Personnel Privacy Policy and Notice at Collection
Top Skills
What We Do
Bobbie is the first and only mom-founded and women-led infant formula company in the U.S. Our European-style recipe meets all FDA requirements, is made made with pasture-raised milk from Organic Valley farms, and is the only infant formula to receive both the Clean Label Project’s Purity Award and Pesticide Free Certification. Bobbie is working to shake the stigma and evolve the conversation around how you feed your baby to one of confidence, not comparison, from how we feed to what we feed. We lost sleep over this so you don't have to
