Reolink, a leader in intelligent visual technology for homes and businesses, was founded in 2009 by a group of engineers with a strong commitment to and passion for smarter security solutions.
Our products are now trusted by millions of users across more than 110 countries and regions worldwide. Building on this trust, we continue expanding our presence and bringing our innovations to more markets around the globe. Reolink remains committed to delivering advanced, reliable, and user‑centric solutions that empower people to protect what matters most.
Focus: Strategic negotiation, high-level buyer relationships, and portfolio steering.
Position Summary: We are seeking a high-caliber National Account Manager to lead Reolink’s
expansion across major US retail landscapes. You will serve as the primary strategic architect for
our retail presence, driving high-level negotiations and securing prime shelf placement.
Key Responsibilities:
● Strategic Account Acquisition: Identify and penetrate untapped Tier-1 or Tier-2 retail
channels; lead the end-to-end process from initial pitch to "vendor of record" status.
● Top-Level Negotiation: Direct annual Joint Business Planning (JBP) and line reviews with
senior buyers to optimize SKU assortments and promotional calendars.
● P&L & Margin Management: Full accountability for account profitability, managing MDF
(Marketing Development Funds), RTV (Return to Vendor) rates, and backend rebates.
● Portfolio Strategy: Influence the product roadmap by providing market intelligence on
competitor movements (e.g., Ring, Arlo, Nest) and consumer trends in the smart home
security sector.
● Cross-Functional Leadership: Collaborate with Marketing and Supply Chain teams to ensure
seamless execution of nationwide product launches and seasonal resets.
Requirements:
● 8+ years of experience in Retail Business Development or Key Account Management within
the US Consumer Electronics or Smart Home industry.
● Proven track record of managing multi-million USD accounts at Home Depot, Best Buy, or
Walmart.
● Extensive network of existing relationships with senior retail buyers in the DIY/Hardware or
Electronics categories.
● Exceptional negotiation skills with a deep understanding of US retail math and contract
legalities.
•This is a hybrid position requiring 3 days onsite and 2 days remote each week.
Skills Required
- 8+ years of experience in retail business development or key account management
- Experience within the U.S. consumer electronics or smart home industry
- Proven experience managing multi-million-dollar accounts at Home Depot, Best Buy, or Walmart
- Existing relationships with senior retail buyers in DIY, hardware, or electronics categories
- Exceptional negotiation skills
- Deep understanding of U.S. retail mathematics and contract legalities
- Ability to work hybrid, with three days onsite and two days remote weekly
What We Do
At Reolink, we believe that the more you see, the stronger your connections become. As a global leader in intelligent visual technology, we deliver innovative security solutions that empower families, small and medium-sized businesses, and communities to protect what matters most. Our mission is simple: to make cutting-edge, reliable, and accessible security technology available to everyone — from households seeking peace of mind to businesses safeguarding their growth. Beyond homes and workplaces, we are committed to wildlife conservation, supporting global initiatives such as the Olive Ridley Project, where our 4G solar-powered cameras help protect sea turtles, and the Horstmann Trust in the UK, where our HD cameras monitor vulture breeding and growth. Trusted by over 2 million families and businesses across 110+ countries, Reolink continues to redefine security and connectivity for a safer, smarter, and more connected world.
