Job Description :
Job Title: National Account Manager, Luxury On Trade
About us:
With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. From global icons like Johnnie Walker, Guinness and Tanqueray to Smirnoff and Don Julio, we create brands consumers love. Bring your passion and use your curiosity as you explore, collaborate and innovate. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.
Join us to create a career worth celebrating!
We have identified an opportunity to accelerate our luxury agenda by our Premium and Super Premium market share and NSV. To achieve this, we have created a dedicated luxury business unit in our GB Market to build distinctive iconic luxury brands and execute via strong customer partnerships in all channels. This business unit will be the experts for all things Luxury with strong partnership, strategic vision, brand passion and desire to shape the future with us. This is a dynamic and exciting opportunity with a massive growth ambition to work with iconic global luxury brands.
This role is a key leadership role, reporting to the Head of Luxury On-trade. This role focuses on a small number of large strategic customers, with both a GB national & international footprint.
In this role you will be the personification of Diageo’s ambition: to become the world's best-performing, most-trusted consumer goods company and build category-leading partnerships with industry-leading outlets. We are looking for someone with a sophisticated sense of style, who can present themselves and our products to reflect the luxury brand's image and values.
The Luxury On trade team plays a crucial role in transforming Diageo’s presence in the top 10% of on trade accounts, connecting our brands with luxury consumers in these outlets. Luxury NAM will be an integral part of the senior commercial team, leading Diageo through a transformational journey, step changing its luxury ambition. It will also be the key point of contact for global commercial contracts, for customers with a head office in GB.
Experience / skills required:
Leadership commercial experience in Luxury product categories or high-end accounts in the On trade is preferred.
Experience working with global customers, operating in multiple markets.
A proven track record of managing multiple influential retail customers and building new brand opportunities, you will need previous experience in this sector to succeed.
Deep understanding of what is important to influential on trade GB customers and using this insight to drive the creation and execution of a clear and powerful commercial plan.
Finger on the pulse of what is happening on the ground in both on-trade and third space venues, and brilliant relationships with key influencers in the industry.
Experience building and activating luxury brands in conjunction with central marketing teams, demonstrating a clear brand building capability and robust decision making across commercial and marketing levers.
In depth category knowledge across spirits and the alcohol (& non-alcoholic drinks) categories. Passion for premium and Super premium brands, customers & consumers.
Advanced negotiation and customer relationship building skills
Robust commercial understanding, P&L literacy - innate numerical and analytical skills and ability to derive insight from data. Demonstrate deep personal accountability for performance.
Ability to forge strong and effective cross-functional team relationships and confidently interact with senior stakeholders internally and externally to deliver business outcomes
Effectively networked, to manage multiple external customers and collaborate with internal partners to build value for them.
Proactive and entrepreneurial mindset to grow existing and win new customers ahead of our competition
Accountabilities
Responsible for driving the internal P&L delivery and external market share growth of the Diageo Luxury portfolio in the region. Lead the team to executional success by providing the strategic direction for region, using market knowledge and outlet data to build plans to win share and deliver exponential on-trade P&L growth .
Partner with the Diageo Luxury Marketing team to put our brands in the heart of culture by leading activation in outlets, driving talkability and availability.
Deliver against the distribution and execution targets each month, quarter and year.
Lead multi-functional teams, implementing global commercial agreements (commercial & marketing) where appropriate.
Flexible Working Statement:
Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to manage your wellbeing and balance your priorities from day one.
Rewards & Benefits Statement:
We recognise and value performance, offering our people a highly competitive Rewards and Benefits package including:
Diversity statement:
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.
We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
Recruitment Scam Warning
Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.
Worker Type :
RegularPrimary Location:
1HQAdditional Locations :
Job Posting Start Date :
2026-05-14Skills Required
- Leadership commercial experience in Luxury product categories or high-end accounts in the On trade
- Experience working with global customers, operating in multiple markets
- Proven track record of managing multiple influential retail customers and building new brand opportunities
- Deep understanding of influential on-trade GB customers to drive commercial plans
- Experience building and activating luxury brands in conjunction with marketing teams
- In-depth category knowledge across spirits and the alcohol categories
- Advanced negotiation and customer relationship building skills
- Robust commercial understanding, P&L literacy, and analytical skills
- Ability to forge strong cross-functional team relationships and interact with senior stakeholders
- Proactive and entrepreneurial mindset to grow existing and win new customers
What We Do
Diageo's official LinkedIn account. We're a global leader in premium drinks, across spirits and beer, a business built on the principles and foundations laid by the giants of the industry. With over 200 brands sold in 180 countries, our portfolio has remarkable breadth. From centuries-old names to exciting new entrants, and global giants to local legends, we're building the very best brands out there, and with over 30,000 talented people based in over 135 countries, we're a truly global company. With such diversity, we're able to truly represent our broad consumer base and think differently about the future. To maintain our position as leaders in the alcoholic beverage market, we always invest in the future and are mindful of the impact we have. Because just like the legends of our past, we're here to raise the bar – for people as well as the planet
