National Account Manager - Hotels

Posted 14 Days Ago
Be an Early Applicant
2 Locations
In-Office
Senior level
Food • Manufacturing
The Role
Lead national hotel chain accounts to drive sales, market share, and premiumization. Develop annual plans, negotiate programs, collaborate with distributors and Bacardi teams, analyze performance, forecast at brand/customer level, and activate marketing and menu innovations. Heavy travel to support chain relationships and on-premise execution.
Summary Generated by Built In

YOUR OPPORTUNITY

As a National Account Manager, you will steward collaboration across multiple Bacardi functions, our customer partners, to create value, drive top line growth and market share. You will lead market activation to deliver optimum sales across critical partnerships. You will work with our sales team in the development of custom brand programs to satisfy customer needs. You will be based in IL, NY, MD, or DC.

ABOUT YOU

You are a fearless leader who consistently puts forwards a Do the Right Thing mentality for Bacardi brands, distributors, customers, and consumers.

You are a cultivator of strategic partnerships and developer of people to achieve goals and objectives.

RESPONSIBILITIES - WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE

  • Lead: Steward processes and ways-of-working to inform, align, and enable system (Bacardi, Distributor, Customer) to support mutually beneficial business agenda and drive market share. Act as lead in developing annual sales plans and strategies.

  • Plan & Strategy: Understand the customers guests needs and customer wants. Integrate customer goals with Bacardi portfolio opportunities. Heavily leverage insights, analytics, marketing tools to drive solutions, growth, and premiumization. Assess SWOT, prioritize business opportunities. Work with customer marketing to innovate traffic driving menu mentions for entire Bacardi portfolio of Core, Incubation, and Innovation brands.

  • Sell: Meet with National Hotel Chains (ex. Marriott, Hilton, Hyatt, Omni), & Regional/Local Food & Beverage Buyers in each major US region. Partner with distributor On Premise sales teams, and Bacardi sales teams to foster strong account partnership. Build relationships among ALL levels of account base, penetrate customer organization to understand all facets of the customer business. Negotiate programs and portfolio support. Build insight, and customer focused presentations that deliver the plan for the customer and Bacardi. Participate in customer events that lead to strong partnerships. 

  • Reporting: Analyze business reports, collaborate on QBR, Chain Summits, and program post-analysis.  Ability to forecast at the brand and customer level & mitigate risk when applicable.

  • Innovation:  Evolve menu mix and share to promote long term premiumization for the guest experience, back bar spirit rationalization for future menu cocktail development, social media engagement, and develop better ways of working within Bacardi and our customer partners

SKILLS - THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY

  • Bachelor’s degree in Business Management, or related area

  • Overall 8+ years of Sales experience, with at least 4 years on Calling on Customers/Chain Account Management, preferably within a spirits, or consumer goods sales environment.

  • Relationship builder. Through active listening and understanding. Collaboration, value creation, and mutual accountability.

  • Strong communicator. Both verbal and written.

  • Distributor and Customer management experience. Inclusive of e-Commerce.

  • Strong business fundamentals.  Inclusive of price structures, RTM, and supply chain.

  • Travel requirements: 70%

LEADERSHIP AGILITY

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.
 

  • Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become

  • Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others

  • People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance

  • Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.

  • Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with

  • Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity. 

U.S. applicants have rights under Federal Employment Laws.

Perks of Working for us

At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.

Compensation, Paid Time Off & Retirement:
  • Competitive Pay Package

  • Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)

  • Retirement/Pension Plan

Health & Wellbeing
  • Medical, Critical Illness, and Life Insurance

  • Employee Assistance Programs

  • Best-in-class, family-friendly, and inclusive leave policies

Additional Benefits


The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.
Some benefits may be subject to an employee contribution.
Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.

Skills Required

  • Bachelor's degree in Business Management or related area
  • Overall 8+ years of sales experience
  • At least 4 years calling on customers / chain account management
  • Experience in spirits or consumer goods sales
  • Distributor and customer management experience, including e-commerce
  • Strong verbal and written communication skills
  • Strong business fundamentals (pricing, route-to-market, supply chain)
  • Ability to develop annual sales plans and forecast at brand and customer level
  • Proven relationship-building and collaboration skills
  • Willingness and ability to travel ~70%
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The Company
8,156 Employees
Year Founded: 1862

What We Do

Bacardi Limited is the world's largest privately held, family-owned international spirits company. For over seven generations, the company has managed the fermenting, distilling, aging, blending, and bottling processes of rum and other spirits. Its diverse portfolio comprises more than 200 brands and labels, including iconic names like Bacardí rum and Grey Goose vodka, distributing products to approximately 170 countries.

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