National Account Manager - Booker

Posted Yesterday
Be an Early Applicant
Hiring Remotely in United Kingdom
Remote
Mid level
Consumer Web • eCommerce • Retail • Software
The Role
Lead and grow the Booker national account for AG Barr, owning forecasting, P&L, negotiation, joint business plans, cross-functional delivery, and senior stakeholder relationships to drive commercial growth.
Summary Generated by Built In


Job Title: National Account Manager

Location:  UK wide - Field Based

Contract and working pattern: Field Based

Are you ready to Be Your Best Barr None?

We are all about Being Your Best Barr None and having a career with real Moments that Matter!

Employing around 850 people across the UK, we are proud to be a responsible business that takes care of our people, values diversity, gives something back to our communities and works to minimise our environmental impact.

For 150 years AG Barr has been building great brands and is home to some of the nations favourite flavours.

At our core is  IRN-BRU, launched in 1901 and still going strong today, the vibrant RUBICON fruit based brand, Boost making every moment better with a caffeine kick, hydration hit or tasty treat, and FUNKIN where real fruit means authentic taste.

We also have a number of exciting owned brands within our portfolio including MOMA, which crafts quality oats into great tasting oat drinks and porridges.

There's never been a better time to join us!

What we’re looking for…

The National Account Manager will be responsible for leading, building, and driving the Booker customer account with AG Barr. 

You will manage a balanced approach between the needs of the customer and the overarching business objectives, ensuring alignment with company goals while cultivating strong relationships with key stakeholders. As the National Account Manager, you will oversee the performance and delivery of strategic initiatives for your designated accounts, specifically within the major customer portfolio. This role requires a combination of commercial understanding, strong communication skills, and the ability to effectively manage accounts to deliver growth.


Your responsibilities will include...

  • Account Management: Take full ownership of the account, managing promotional activities, forecasting, and working collaboratively with key internal and external teams to deliver business objectives. Ensure accurate and timely delivery of forecasts and business targets.
  • Commercial Understanding: Develop a strong understanding of P&L management and drive contribution through effective negotiation and planning. Build comprehensive joint business plans with customers, ensuring alignment with overall business objectives.
  • Forecasting & Data Management: Own the process for weekly, period, and annual forecasting, using multiple data sources to generate accurate and actionable forecasts. Work closely with the supply chain team to ensure forecasts are executed seamlessly.
  • Negotiation & Influencing: Prepare and execute successful negotiations, ensuring the protection of AG Barr's values and mitigating risks. Build strong relationships with key contacts at all levels, both internally and externally, to ensure long-term strategic partnerships.
  • Building Customer Influence: Adapt communication style and approach to align with customer needs. Gain deep insights into customers’ internal systems and objectives, using this knowledge to create effective and customer-centric plans.
  • Training & Development: Proactively manage personal and team development, ensuring competencies align with commercial goals. Provide leadership and guidance, developing skills through performance reviews, coaching, and mentoring to cultivate future leaders within the business.
  • Collaboration & Cross-Functional Work: Partner with commercial managers, business unit leaders, and other internal departments such as finance, HR, and supply chain to ensure strategic alignment and effective execution of plans.
  • Performance Monitoring & Reporting: Track and report on key performance metrics, ensuring business objectives are met. Address any discrepancies in performance and adjust plans as necessary.

What you’ll bring...

The successful candidate will have;

  • FMCG Experience: Experience in account management within an FMCG environment, with a focus on managing national-level accounts.
  • Commercial Acumen: Strong understanding of P&L management, forecasting, and business development. Proven ability to build joint business plans and negotiate effectively to drive results.
  • Relationship Management: Experience in managing senior-level relationships with major customers. Ability to influence decision-makers and effectively present at various organizational levels.
  • IT Proficiency: Strong IT skills, including proficiency with CRM, forecasting tools, and Google Office. Experience with Demantra and Cognos is a plus.
  • Presentation & Communication: Excellent presentation and communication skills, with the ability to engage effectively with both internal teams and external stakeholders.

What we offer…

We believe in creating a diverse and inclusive culture where your voice can be heard.  Our skilled, loyal and committed people are critical to the future success of AG Barr which is why we are continually investing in our employees to develop their talent.

We look after our employees by offering a competitive salary and benefits package which includes;

  • Annual bonus linked to business and personal performance
  • Defined contribution Pension
  • Up to 34 days holiday (depending on shift pattern)
  • Flexible holiday trading
  • Flexible cash pot to spend on benefits
  • Healthcare Cash Plan
  • Flexible benefits e.g. discounts & cashbacks, gym memberships, technology purchases etc
  • Life assurance
  • Save as you earn scheme
  • Staff sales discount
  • Free AG Barr products throughout your working day and staff sales
  • Ongoing professional development and access to Learning and Development programmes and content

And much more! 

To find out more about what it is like to work for AG Barr, please visit our careers platform here.

We are an equal opportunities employer and happy to discuss any reasonable adjustments that may be needed for successful candidates with a disability, health or mental health condition.

While we have highlighted our ideal requirements for this role, we are realistic that the successful candidate probably won't meet every single requirement in this advert, but we are big advocates of people growing in role. So even if you don’t meet every single requirement, we encourage you to submit an application - you may be just what we are looking for! Apply now!

Please note, we may close vacancies early where we receive significant numbers of applications, so apply now

Skills Required

  • Experience in account management within an FMCG environment, managing national-level accounts.
  • Strong commercial acumen including P&L management, forecasting, and business development.
  • Proven experience managing senior-level relationships with major customers and influencing decision-makers.
  • Proficiency with CRM systems, forecasting tools, and Google Office (Google Workspace).
  • Experience with Demantra and Cognos.
  • Excellent presentation, communication, negotiation, and influencing skills.
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The Company
HQ: Cumbernauld
761 Employees

What We Do

We are a UK-based branded multi beverage business that is ambitious and value driven, with strong consumer focus,. We are brand owners and builders, offering a diverse and differentiated portfolio of brands that people love. The company was established over 145 years ago in Scotland. At our core is the Barr Soft Drinks division, home to some of the UK’s most loved soft drinks brands. Whether it’s the iconic IRN-BRU, launched in 1901 and still going strong today, the vibrant RUBICON fruit based brand or the unique range of BARR flavours, Barr Soft Drinks’ brands offer people a choice of great tasting products and bring exciting innovation to the market, available across multiple channels. Our FUNKIN business operates within the exciting and growing cocktail market. Real fruit means authentic taste and FUNKIN believes that to shake the best cocktail you have to use the best ingredients. That’s why they use the best fruit to create their premium products, famous amongst top bartenders. Now the UK’s number 1 cocktail brand FUNKIN provides innovative and unique purées, syrups, mixers and ready to drink cocktails, for behind the bar and at home. Our BOOST business is always looking for new trends and to appeal to the evolving tastes of drinkers. Proud to offer an exciting range of flavours across several functional drinks categories - Energy Stimulation, Sport and Iced Coffee - BOOST enjoys a very strong position within the UK independent retail channel and has an exclusive sales and distribution partnership with the fruit drinks brand RIO. MOMA uses a blend of the highest quality wholegrain jumbo oats that give its oat drinks a full-bodied flavour and its porridge a distinctively creamy texture. MOMA believes in crafting simple, natural ingredients into food and drink that tastes. AG Barr’s simple, effective and profitable business model - making, moving, marketing and selling - is supported by strong partnerships, talented people and responsible actions.

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