National Account Manager - Asda

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England, GBR
Food
The Role
Company Description

Red Bull UK is currently recruiting for a National Account Manager - Asda to be based in across the UK.

The purpose of this role is to lead and grow the commercial relationship with Asda and M&S, delivering profitable sales growth. This involves developing tailored joint business plans, managing promotional strategies, and ensuring best-in-class execution across both retail and online channels. The role requires a deep understanding of each retailer’s unique operating model, customer base, and strategic priorities to unlock mutual value and drive category performance.

As a key customer-facing representative, the National Account Manager will build strong, collaborative partnerships with stakeholders at both Asda and M&S. By leveraging data insights, shopper trends, and category expertise, the role will identify and capitalise on growth opportunities, negotiate effectively, and ensure the brand remains competitive and aligned with evolving consumer needs in a dynamic retail landscape.
 

Job Description

Achievement of agreed growth plans by account.

Deliver growth targets that are driven by business plans that are aligned and relevant to your customers and Red Bull priorities.
Evaluation of activity within account with learnings applied.

Forecasting and development

Forecast, drive growth and track development of all relevant accounts in order to be able to make well informed, accurate and timely business decisions.
Ensure accurate forecasts of volume, profit and point of sale material

Customer Contact Strategy

Proactively manage customer contact strategy in order to remove obstacles to progress.
Timely meetings with contacts to ensure development of overall business plan. Instigate and follow up top to top meetings with selected customers.

Red Bull Contact Strategy

Build and maintain internal contact strategy to help meet overall account KBI’s; to include field sales, category, logistics, finance, brand, consumer & sports.

Category Expertise

To become an expert in category, consumer and customer covering both your customer base and Red Bull.
Positive decisions based on insight both sought and made available. Work closely with internal category contact.

Lead, Manage & Coach

To lead, coach and inspire a team of high performing NAE’s working across diverse portfolio of accounts.

Brand Advocate

To be a brand advocate to your customers, the trade and Red Bull and mirror the brand values in order to deliver enhanced brand perception at all times.

Qualifications

Min 3 years Account management & P&L Accountability.
Min one year experience managing a direct report. Evidence of direct report development.
Excellent communication, organizational and presentation skills
Experience of high level negotiation
Evidence of writing and delivering a Joint Business Plan.
Self-starter with a focus on results and customers
Proven track record of achievement

Additional Information

At Red Bull, we exist to give people wiiings. To achieve that, we recognise the value that comes from having a highly diverse workforce that has the freedom and responsibility to realise their ideas and seize opportunities. We make recruiting decisions based on experience, skills, potential and talent: everyone is welcome here.

Red Bull Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Red Bull and has not been reviewed or approved by Red Bull.

  • Healthcare Strength Health coverage is characterized by comprehensive medical, dental, and vision plans alongside robust mental health access, including up to 25 free coaching/therapy sessions and digital physical therapy. Wellness initiatives such as gym subsidies, on-site fitness classes, and Fit For Flight further enhance overall healthcare value.
  • Parental & Family Support Family supports include paid family leave, incentives for healthy pregnancies, coverage for doulas/midwives, free breast milk shipment, and caregiving resources like subsidized back-up care. Adoption and surrogacy reimbursement up to $25,000 and parenting support tools broaden accessibility across family stages.
  • Leave & Time Off Breadth Paid time off is positioned as generous, typically ranging from 20–30 days annually, with Red Bull North America noted at 36 days. A paid holiday schedule complements vacation and leave options.

Red Bull Insights

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The Company
HQ: Fuschl
26,878 Employees
Year Founded: 1987

What We Do

Red Bull Gives Wiiings to People and Ideas. This has driven us – and all we do – since 1987. Today, Red Bull operates in over 170 countries, selling more than 12 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Check out our open roles to become part of the world of Red Bull. Most jobs take energy, ours give it. Check out our open roles to become part of the world of Red Bull – jobs.redbull.com

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