Listed on Nasdaq, Futu Holdings (FUTU) is a global fintech company behind the advanced digital brokerage platforms moomoo and Futubull, serving millions of users worldwide. We are a technology-driven company delivering secure, seamless access to global markets and reshaping the personal investing experience.
Role summaryWe are seeking a Narrative Lead to play a critical role in raising the creative and copywriting bar across our in-house team. This is a heavyweight senior writing and storytelling role, combining deep copy craft with strong creative ideation, brand thinking, and narrative leadership.
The Narrative Lead shapes global brand stories, campaign platforms, and high-impact creative ideas for moomoo’s international markets. Working closely with Art Directors, Strategists, and senior stakeholders, this role helps define how the brand shows up across channels—translating complex financial concepts into clear, confident, and culturally resonant narratives.
What you'll work on- Lead creative ideation and narrative development for integrated campaigns across OOH, digital, social, OLV, and on-ground activations
- Define and craft English-language brand narratives, campaign platforms, and hero messaging for global and regional markets
- Translate complex financial products, market insights, and platform features into simple, compelling, and trustworthy stories
- Partner closely with Art Directors and Strategists to shape end-to-end creative concepts, from initial idea through execution
- Set and elevate standards for copy craft, storytelling, and narrative clarity across brand, campaign, and product touchpoints
- Contribute to the development and evolution of brand voice, tone-of-voice frameworks, and narrative systems across international markets
- Present, defend, and refine creative ideas with senior stakeholders and leadership, bringing clarity and conviction to narrative decisions
- Mentor and influence other creatives through example, feedback, and creative leadership
RequirementsRequired qualifications
- 8–12+ years of experience as an English copy-based creative within creative agencies or in-house brand/marketing teams, with demonstrated seniority at Creative Group Head, Associate Creative Director, or Creative Director level
- An outstanding portfolio showcasing high-level conceptual thinking, campaign ideation, and exceptional English writing, produced for international and multi-market audiences
- Proven ability to lead narrative and creative thinking, shaping campaign platforms and brand stories—not just executing copy
- Proven experience developing and articulating brand identity systems and tone-of-voice frameworks for major brand-building initiatives
- Strong experience concepting and writing performance-aware creative, balancing brand storytelling with channel-specific thinking—while remaining a creative, idea-led role,
- Demonstrated expertise in integrated, multi-channel campaigns, with a clear understanding of how narratives adapt across formats and platforms
- Deep storytelling skill, with the ability to simplify complex or technical subject matter without losing meaning, nuance, or credibility
- Extensive experience in filmic storytelling, including TVC, digital films, and social video, from concept through execution
- Excellent communication and presentation skills, with confidence engaging senior stakeholders, leadership, and cross-functional teams
- Fluency in written and spoken English
- Experience working on fintech, finance, technology, or other regulated categories, with sensitivity to accuracy and compliance
- Exposure to global or regional brand teams, including localisation or adaptation of ideas across markets
- Experience collaborating with product, growth, or performance marketing teams in an in-house environment
- Working knowledge of AIGC tools and AI-assisted creative workflows, applied thoughtfully to ideation and execution
Skills Required
- 8-12+ years of experience as a copy-based creative in agencies or in-house teams
- Outstanding portfolio showcasing conceptual thinking and campaign ideation
- Proven ability to lead narrative and creative thinking
- Experience developing brand identity systems and tone-of-voice frameworks
- Experience in integrated, multi-channel campaigns with narrative adaptation skills
- Deep storytelling skills to simplify complex subject matter
- Extensive experience in filmic storytelling
- Excellent communication and presentation skills
- Fluency in written and spoken English
Futu Holdings Limited Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Futu Holdings Limited and has not been reviewed or approved by Futu Holdings Limited.
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Healthcare Strength — Health insurance in the U.S. arm is described as strong, with some accounts citing employer-paid premiums for employees. Core medical coverage is listed across U.S. roles.
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Retirement Support — Retirement programs are offered by region, including a U.S. 401(k) with employer contribution and Hong Kong MPF participation. PRC and Singapore roles align with statutory social insurance and CPF-related schemes.
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Equity Value & Accessibility — Equity compensation exists via a group share incentive plan, with some roles in U.S. subsidiaries receiving RSUs at hire. Where granted, equity can meaningfully augment total compensation.
Futu Holdings Limited Insights
What We Do
Futu Holdings Limited (Nasdaq: FUTU) is a leading fintech company committed to transforming the investing experience for investors worldwide. With a global presence across Hong Kong, Singapore, the U.S., Australia, Canada, Japan, Malaysia, and New Zealand, we serve over 26 million users through our one-stop digital platforms, Futubull and moomoo, enabling everyone to become a better investor on the go. At Futu, our mission remains unchanged since day 1: make investing easier and not alone. We empower investors of all levels to confidently navigate the market with all the essential tools and data to achieve their financial goals. Together, we strive to build a world where smarter investing is within reach for all.
