Listed on Nasdaq, Futu Holdings (FUTU) is a global fintech company behind moomoo and Futubull — advanced digital brokerage platforms serving millions of users worldwide. We're technology-driven, delivering secure, seamless access to global markets and reshaping how people invest.
What this role isWe're looking for a Narrative Lead to own brand storytelling and copywriting across Futubull's marketing, product, and brand communications in Hong Kong. You'll shape clear, engaging, culturally fluent narratives in Cantonese. The kind that make people feel something about their money, not just read about it. You'll also contribute to brand storytelling for moomoo, our international platform.
This is a senior creative role. You lead the narrative. You set the standard.
What you'll work on- Campaign ideation and storytelling across every channel OOH, digital, OLV, on-ground activation, whatever the brief demands. End-to-end, from concept to delivery.
- Cantonese-led narratives that bring Futubull to life in Hong Kong. Not translated. Not localised. Born in Cantonese, rooted in the culture, made for this audience.
- Turning financial complexity into simple, compelling stories that build trust and drive engagement. If people don't understand it, they won't trust it. Your job is to persuade. And build brand love.
- Raising the creative bar. You'll shape and elevate the narrative craft of the in-house team. This is a roll up your sleeves and lead type of role.
RequirementsWho you are
You're a senior Cantonese copy-based creative. 10+ years. You've held titles like Associate Creative Director or Creative Director, in agencies or in-house. You've run the room, not just sat in it.
You lead people, not just projects. You've mentored junior creatives. You give clear direction, honest feedback, and craft guidance that actually makes the work better. People grow under you.
Your portfolio proves it. High-level conceptual thinking. Campaign ideation. Cantonese writing craft rooted in Hong Kong culture and audience insight. Finance categories are a bonus, not a requirement. The thinking is what matters.
You write for performance without losing your soul. You understand that creative has to work. Drive engagement, deliver commercial impact. With ideas, narrative, craft.
You build systems, not just ads. Brand architecture, tone-of-voice frameworks, narrative systems that scale. You think beyond the single execution.
You know filmic storytelling and production. TVCs, digital films, social video — from idea development through execution. You've been on set. You've been in the edit. You know what a good cut feels like.
You can sell the work. Strong communication and presentation skills. You articulate ideas clearly, defend them confidently, and get senior stakeholders to buy in.
You're trilingual. Mastery in Cantonese. Fluent in English and Chinese. Spoken and written. This is non-negotiable.
Bonus points if:- You've worked in fintech, finance, or regulated industries. Which means you know how to balance creativity, clarity, and compliance without letting the work become beige
- You also have English copywriting proficiency and experience working bilingually across Cantonese and English campaigns
- You have working knowledge of AIGC tools and AI-assisted creative workflows. Applied thoughtfully to ideation, craft, and production efficiency.
Send your portfolio. Lead with the work that made you proud. The campaigns that landed, the lines that stuck, the films that moved people. Show us the Cantonese craft. Show us the thinking behind it.
If you've spent a decade making brands heard in Hong Kong, let's talk.
Benefits
- Private Health Insurance
- Pension Plan
- Paid Time Off
- Training & Development
- Performance Bonus
Skills Required
- 10+ years experience as a Cantonese copy-based creative (Associate Creative Director, Creative Director)
- Proven portfolio demonstrating high-level conceptual thinking, campaign ideation, and Cantonese writing craft rooted in Hong Kong culture
- Mastery in Cantonese and fluency in English and Chinese, spoken and written
- People leadership and mentoring experience for junior creatives
- Experience in filmic storytelling and production (TVCs, digital films, on-set and edit experience)
- Ability to write for performance and deliver commercial impact
- Experience building brand architecture, tone-of-voice frameworks, and scalable narrative systems
- Strong communication and presentation skills to sell creative work to senior stakeholders
- Portfolio submission showcasing campaigns and Cantonese craft
- Experience working in fintech, finance, or regulated industries
- English copywriting proficiency and experience working bilingually across Cantonese and English campaigns
- Working knowledge of AIGC tools and AI-assisted creative workflows
Futu Holdings Limited Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Futu Holdings Limited and has not been reviewed or approved by Futu Holdings Limited.
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Healthcare Strength — Health insurance in the U.S. arm is described as strong, with some accounts citing employer-paid premiums for employees. Core medical coverage is listed across U.S. roles.
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Retirement Support — Retirement programs are offered by region, including a U.S. 401(k) with employer contribution and Hong Kong MPF participation. PRC and Singapore roles align with statutory social insurance and CPF-related schemes.
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Equity Value & Accessibility — Equity compensation exists via a group share incentive plan, with some roles in U.S. subsidiaries receiving RSUs at hire. Where granted, equity can meaningfully augment total compensation.
Futu Holdings Limited Insights
What We Do
Futu Holdings Limited (Nasdaq: FUTU) is a leading fintech company committed to transforming the investing experience for investors worldwide. With a global presence across Hong Kong, Singapore, the U.S., Australia, Canada, Japan, Malaysia, and New Zealand, we serve over 26 million users through our one-stop digital platforms, Futubull and moomoo, enabling everyone to become a better investor on the go. At Futu, our mission remains unchanged since day 1: make investing easier and not alone. We empower investors of all levels to confidently navigate the market with all the essential tools and data to achieve their financial goals. Together, we strive to build a world where smarter investing is within reach for all.
