Music Growth Manager

Duetti is redefining how independent music creators monetize and grow their careers. Founded in 2022 by CEO Lior Tibon and COO Christopher Nolte, Duetti partners with creators to unlock the value of their catalogs through flexible, straightforward deals, while also offering top-tier catalog management, distribution, and marketing services. Since its founding, Duetti has partnered with over 1,100 music creators across 40 countries, including Connor Price, Ingrid Contreras, and Brent Morgan, helping them monetize their music on their own terms and reach new audiences.

Backed by leading investors including The Raine Group, Flexpoint Ford, Nyca Partners, Viola Ventures, and Roc Nation, Duetti has raised over $635 million in capital to fund independent music creators. Fueled by a belief in independence and financial empowerment, Duetti is building a more sustainable future for music creators everywhere.With offices in New York City, Los Angeles, Miami, and London, Duetti offers competitive benefits, flexible paid time off, and a hybrid work model. We pride ourselves on a culture that blends ambition with genuine care – an environment where your work immediately shapes outcomes for artists worldwide.

As Music Growth Manager, you are responsible for hands-on execution of innovative strategies to improve the performance of Duetti’s catalog on platforms such as Spotify, YouTube, Apple Music, and TikTok . Strategies will be informed by your experience researching, designing, and executing sophisticated marketing programs and creating growth loops.

You will concentrate on deploying scalable and adaptive strategies for the dynamic music market. You will explore, execute, and measure a wide variety of approaches while contributing to Duetti’s ongoing programs including remix creation, playlisting, data-driven consumer marketing and algorithmic optimization. You will also be responsible for creating new tactics and building frameworks to bring programs to scale. You will “hack” the most efficient execution paths for each strategy, utilizing various internal and external resources.

You Will:

Develop an extensive understanding of single-track marketing practices while adapting those to the specific attributes of tracks owned or are of interest to Duetti.  

Lead the brainstorming, execution, monitoring and adaptations of various music growth strategies by deploying various internal and external resources. 

Collaborate with our broader team (including our co-founders and the Platform team, as well as various external partners) in thinking through the appropriate data sources, analytical models and tracking and forecasting tools in order to identify, execute and monitor music growth strategies for our catalog.

Design and measure experiments on the fly.

Requirements:

At least 1 year of experience in an analytical or data-driven marketing role will be considered.

Ability to build testing frameworks, analyze raw data, and derive key insights in a dynamic work environment.

Proven attention to detail, strong work ethic and enthusiasm of working in an early stage start-up environment which requires “self starters” and problem solvers.

Experience with coding and/or AI tools like Claude is highly preferred.

Extensive knowledge of digital platforms such as Spotify, YouTube, TikTok, and Apple Music.

Experience creating content and building paid and organic audiences are a plus.

Experience with content creation or building online audiences is a plus.