Multimedia Storyteller - Cinematography Focus

Posted Yesterday
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New York, NY, USA
In-Office
130K-195K Annually
Senior level
Fintech • Financial Services
The Role
Lead principal photography and own Citi Wealth's visual identity across formats. Define franchise visual languages, design and execute lighting, shoot on location, and collaborate with editors for grading and post. Use AI and computational tools to enhance—never replace—principal photography. Build and manage a camera department and kit room, advise on equipment acquisition, and import best practices from film, advertising, and broadcast to elevate the team's cinematic standards.
Summary Generated by Built In

iti Wealth is seeking an exceptional Multimedia Storyteller with a Cinematography Focus to join our Content team — and to help build something genuinely new.

This is not a role for someone looking to maintain the status quo. You will be joining a growing, entrepreneurial content undertaking operating inside one of the most powerful financial institutions in the world. That combination — startup energy, global scale — is rare, and it is deliberate. We are building a content capability that can compete with the best editorial and media brands anywhere, and we need a senior cinematographer who wants to be part of shaping it from the ground up.

You are the guardian of the image. The custodian of how Citi Wealth looks — in every frame, across every format, in every market. You understand that visual language is never accidental, and you bring a rigorous, intentional eye to everything you shoot. You know how light, composition, lens choice, and camera movement shape the emotional register of a piece. You know what the competition is doing — and more importantly, you know how to do something different, something distinctively ours, arrived at in-camera rather than in post.

Your range is genuine. You are as comfortable crafting a one-shot that earns its running time as you are cutting down to a six-second social edit that lands in a single frame. You study cinematic traditions and movements with the same appetite that you bring to studying financial content, advertising, and documentary — and you know how to transpose those influences into a brand context with intelligence and restraint.

You use AI and computational tools to enhance and extend your principal photography — not to replace it. The image starts with you, on set, with the right light and the right lens. Technology serves that image; it does not substitute for it.

This is a senior role with real creative authority, reporting directly to the Head of Content & Client Engagement, and with ambition to build and lead a fledgling camera department as the team grows.

Responsibilities:

  • Principal Photography & Camera Operation: Lead all aspects of camera work across Citi Wealth's video output — expert interviews, brand films, client testimonials, market briefings, event coverage, and long-form editorial — bringing a considered, purposeful visual approach to every production and every format.
  • Guardian of the Image: Own Citi Wealth's visual identity across all moving image output. Establish, protect, and evolve the look and feel of the brand on camera — ensuring consistency of aesthetic across formats, teams, and production contexts, and acting as the final word on image quality before anything leaves the team.
  • Visual Language & Franchise Development: Take a leading role in establishing the cinematographic identity of whole new content franchises — from initial creative concepting through to a defined, repeatable visual language that can scale. You will not just execute briefs; you will define the look.
  • Competitive Intelligence & Visual Differentiation: Actively review the competitive landscape — financial media, luxury brands, documentary, advertising — identifying what others are doing and developing a point of view on how Citi Wealth can differentiate visually, in-camera, with intention and originality.
  • Format Range & Versatility: Shoot and shape content across the full spectrum of formats — from considered, slow-burn one-shots and cinematic long-form, to fast-turnaround social edits, interview packages, and live event coverage. Relish the creative constraints of each format as much as its possibilities.
  • Cinematic Style & Reference: Draw consciously and fluently on the traditions of cinematography — from movements and masters to genre conventions and contemporary visual culture — transposing influences into a brand context with intelligence, restraint, and originality.
  • Lighting & Art Direction: Design and execute lighting setups across a range of environments — studio, office, on-location, and live event — achieving a consistent, premium aesthetic regardless of the conditions inherited.
  • AI-Enhanced Photography: Use AI and computational imaging tools selectively and purposefully to enhance principal photography — whether in color grading, noise reduction, image stabilization, or the selective augmentation of footage — always in service of the image, never as a substitute for getting it right on set.
  • On-Location Production: Travel to shoot on location as required — client events, market moments, interview series abroad, brand shoots — bringing agility, creative problem-solving, and uncompromising visual standards into live production environments.
  • Post-Production Collaboration: Work closely with the editing team through post — providing organized, well-labelled footage, contributing to color and grade decisions, and ensuring the visual intent of the shoot survives through to the final cut.
  • Camera Department Build-Out: Play an active role in building the team's camera department — advising on equipment acquisition, identifying the right futureproof kit for the team's evolving needs, and taking ownership of the kit room: its inventory, its maintenance, its organization, and its standards.
  • Workflow Innovation: Continuously import best practices from film, advertising, broadcast, and digital production — identifying what the team can learn and adapt from the best image-makers in the world, and training collaborators as new tools and techniques become available.
  • Senior Collaboration: Work closely with the Head of Content & Client Engagement and partner across editors, writers, designers, producers, and strategists to deliver ambitious work on time and to a high standard.
  • Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervise the activity of others and create accountability with those who fail to maintain these standards.

Qualifications:

  • 6-10 years of professional experience in cinematography, camera operation, or visual content production — with a portfolio that demonstrates genuine range across genres, tones, formats, and production environments.
  • An encyclopedic knowledge of film — its visual history, cinematographic movements, directors of photography, lighting traditions, and lens aesthetics — and the ability to apply that knowledge practically and purposefully in a professional production environment.
  • A demonstrable track record of raising visual standards, establishing distinctive aesthetics, and functioning as a visual authority within a content team.
  • Expert-level proficiency across a range of professional camera systems — Sony FX, RED, ARRI, or equivalent — with deep knowledge of lens selection, sensor characteristics, and acquisition formats.
  • Deep practical expertise in lighting design — from clean, controlled interview setups to complex multi-source narrative lighting — across studio and location environments.
  • A proven visual instinct for composition, movement, and light — with the creative versatility to work across formats from social edits to long-form one-shots, and the confidence to define a new visual language when the brief demands it.
  • A rigorous awareness of the visual competitive landscape — with the analytical instinct to identify differentiation opportunities and the craft to realize them in-camera.
  • Experience and comfort working on location — shooting in unpredictable environments, adapting quickly, and maintaining visual standards outside the conditions of a studio.
  • Familiarity with AI and computational imaging tools as a means of enhancing principal photography — with a clear philosophy about where technology serves the image and where it doesn't.
  • Strong communication skills — you can articulate your visual ideas clearly to non-practitioners and bring a team along with your creative thinking.
  • A collaborative, low-ego working style — generous with your expertise, receptive to direction, and energized by building something together.

Education:

  • Bachelor’s/University degree, Master’s degree preferred

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.
 

Preferred Qualifications

  • Experience advising on or managing a camera and equipment inventory — with a practical understanding of what constitutes futureproof kit investment for a growing production team.
  • Hands-on experience with AI-assisted color grading (DaVinci Resolve AI, Adobe Sensei), computational photography, or selective AI augmentation of live footage — applied thoughtfully within a broader production workflow.
  • Experience producing visual content for wealth management, investment banking, financial services, or luxury brand audiences.
  • Background in documentary cinematography, commercial production, broadcast journalism, advertising, or narrative film.
  • Proficiency in color grading and DI workflows — DaVinci Resolve preferred.
  • Drone operation certification and experience.
  • Familiarity with virtual production or LED volume environments.
  • Bachelor's degree in Film/Media Production, Cinematography, Visual Arts, or a related field — or equivalent professional experience.

 

Core Competencies
  • Guardian of the Image: You feel a genuine, almost proprietary responsibility for the quality and consistency of every frame that carries the Citi Wealth name. That standard doesn't slip under pressure.
  • Visual Range: You move with ease across formats — the considered one-shot, the social cut, the cinematic reference piece, the live event — bringing the right visual language to each without defaulting to a single house style.
  • Film Literacy: Your knowledge of cinema's visual tradition is deep and applied — you reference it, draw from it, and use it to make better, more original creative decisions.
  • Competitive Eye: You know what the field is doing, you form a clear view on it, and you use that knowledge to shoot something different.
  • Builder's Mindset: You are energiszd by creating something from scratch — establishing visual languages, building a camera department, defining franchise aesthetics, and leaving a team more capable than you found it.
  • Production Agility: You thrive in fast-moving, live environments — on location, on a new brief, under constraints — without losing your visual standards or your composure.
  • Craft Over Convenience: You use technology to serve the image, not to rescue it. Getting it right on set is always the ambition.
  • Brand Stewardship: You are a consistent champion of the Citi Wealth visual identity — protecting it even as you push it forward.

 

Why Citi Wealth

This role offers something genuinely unusual: the creative freedom and entrepreneurial energy of building a cinematography discipline from the ground up, backed by the resources, reach, and credibility of a global financial institution. You will have real influence over how Citi Wealth looks — across formats, franchises, and markets.

  • A direct reporting line to senior leadership and genuine creative authority over the team's visual output and direction.
  • The opportunity to grow the cinematography discipline and establish yourself as the team's visual subject matter expert — with a clear mandate to build and lead the camera department as the function scales.
  • Hands-on responsibility for advising on equipment acquisition and owning the kit room — shaping the physical infrastructure of a production team being built to last.
  • Responsibility for inventing and defining the visual identity of new content franchises — their look, their light, their aesthetic DNA.
  • Periodic on-location production travel — bringing your eye to live events, shoots, and moments that matter, wherever they happen in the world.
  • The encouragement to study the competitive set, form strong visual opinions, and pursue differentiation with courage and craft.
  • Access to world-class investment expertise and proprietary research to inspire and contextualize your visual storytelling.
  • Investment in your professional development, including tools, equipment access, training, and industry access.
  • Competitive compensation package including salary, performance bonus, and comprehensive benefits.
  • Flexible hybrid working arrangements with offices across major global financial centers.

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Job Family Group: Marketing

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Job Family:Digital & Social Media Marketing

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Time Type:Full time

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Primary Location:New York New York United States

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Primary Location Full Time Salary Range:$129,840.00 - $194,760.00


In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

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Most Relevant Skills Please see the requirements listed above.

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Other Relevant Skills For complementary skills, please see above and/or contact the recruiter.

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Anticipated Posting Close Date:Jul 15, 2026

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Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

 

If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.
View Citi’s EEO Policy Statement and the Know Your Rights poster.

Skills Required

  • 6-10 years professional experience in cinematography, camera operation, or visual content production with a demonstrable portfolio
  • Portfolio demonstrating genuine range across genres, tones, formats, and production environments
  • Encyclopedic knowledge of film history, cinematographic movements, lighting traditions, and lens aesthetics
  • Expert-level proficiency with professional camera systems (Sony FX, RED, ARRI or equivalent) and deep knowledge of lens selection and sensor characteristics
  • Deep practical expertise in lighting design across studio, office, location, and live-event environments
  • Proven track record of raising visual standards and functioning as a visual authority within a content team
  • Experience and comfort working on location, adapting quickly while maintaining visual standards
  • Familiarity with AI and computational imaging tools used to enhance principal photography
  • Strong communication skills and a collaborative, low-ego working style
  • Bachelor's/University degree (Master's degree preferred)
  • Experience advising on or managing a camera and equipment inventory
  • Hands-on experience with AI-assisted color grading (DaVinci Resolve AI, Adobe Sensei) and DI workflows
  • Experience producing visual content for wealth management, investment banking, financial services, or luxury brand audiences
  • Background in documentary cinematography, commercial production, broadcast journalism, advertising, or narrative film
  • Drone operation certification and experience
  • Familiarity with virtual production or LED volume environments

Citi Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Citi and has not been reviewed or approved by Citi.

  • Healthcare Strength Benefits coverage is positioned as comprehensive, including health, dental, and vision insurance plus on-site clinics, prescription drug support, and disability coverage. Family-building support such as fertility assistance is described as a notable differentiator within the overall package.
  • Retirement Support Retirement benefits are framed as strong, highlighted by a 401(k) with matching and additional plan options like a Roth 401(k). Financial support is reinforced through discounts and broader financial guidance resources tied to the benefits ecosystem.
  • Wellbeing & Lifestyle Benefits Wellbeing support extends beyond insurance through programs like an Employee Assistance Program, counseling/legal resources, and gym or wellness reimbursement. These offerings increase the perceived total rewards value even when cash compensation sentiment varies by role.

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The Company
HQ: Kwun Tong, Kowloon
223,850 Employees

What We Do

Citi's mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress. Our core activities are safeguarding assets, lending money, making payments and accessing the capital markets on behalf of our clients. We have 200 years of experience helping our clients meet the world's toughest challenges and embrace its greatest opportunities. We are Citi, the global bank – an institution connecting millions of people across hundreds of countries and cities.

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