MULTIMEDIA SALES MANAGER - WTVM

Posted 15 Days Ago
Be an Early Applicant
Columbus, GA, USA
In-Office
Mid level
Digital Media • News + Entertainment
The Role
Lead and motivate a local sales team to achieve digital and traditional advertising revenue goals. Recruit, train, and manage sales executives; assist in preparing and closing business; forecast team revenue; oversee accounts receivable and inventory; maintain client relationships and a results-oriented sales culture.
Summary Generated by Built In

About Gray Media:

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 47 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WTVM:

For over 70 years, WTVM has served the 16-county DMA across west Georgia and East Alabama. As broadcast pioneers, WTVM serves as the Chattahoochee Valley's most-watched television station. WTVM is the dominant local media provider in the Chattahoochee Valley, both on-air and online. WTVM has the largest and most trusted news teams in the market, producing more than 60 hours of local news weekly. WTVM.com, the WTVM News app, the WTVM Weather app, and WTVM social media platforms deliver our news on demand and on the go to a vast and growing digital audience.

Job Summary/Description:

WTVM-TV, part of Gray Media, Inc, in COLUMBUS, GA, is looking for results-driven Multimedia Sales Managers who will lead our top-performing local sales team to achieve sales revenue goals and develop long-term client relationships utilizing our best-in-the-industry multi-platform advertising solutions. We are seeking a savvy digital marketing guru and traditional media expert who is strategic with the ability to maintain a winning culture. Digital Sales and Traditional Media experience required.

Duties/Responsibilities include (but are not limited to):

• Collaborate with the management team to accomplish station objectives
• Motivate the local sales team so that digital and new local direct revenue goals are met and/or exceeded
• Manage, direct, and train to maximize the performance of the local sales executives and assistants
• Assist Media Executives in preparing, presenting, and closing business
• Recruit and hire top performers
• Ability to negotiate ratings, rates, and budgets
• Maintain professional working relationships with our clients
• Oversee accounts receivable
• Assist in the management of inventory
• Accurately forecast sales revenue for your team
• Other duties as assigned

Qualifications/Requirements:

• Minimum 3-5 years of experience in advertising sales
• Minimum 3 years of sales management
• A proven leader with the ability to work independently, think ahead, and put into place action items that need to be accomplished
• Promote a positive, result-oriented culture that is passionate about the media landscape and help local Media Executives and clients be successful
• Proven ability to multitask in a fast-paced environment
• Excellent organizational, verbal, written communication, and presentation skills
• Competitive, energetic, and a self-starter
• Experience with Wide Orbit Traffic, Wide Orbit Media Sales, and Matrix is a plus
• Ability to meet deadlines, prioritize assignments, and handle multiple tasks simultaneously.
• Must possess a valid driver's license with a safe driving record, MVR check required at hire, and monitored continuously

If you feel you’re qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

WTVM-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment at every location where the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with Gray’s employees' ability to perform their job duties may result in discipline, up to and including discharge.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

Skills Required

  • 3-5 years of experience in advertising sales
  • Minimum 3 years of sales management experience
  • Digital sales and traditional media experience
  • Ability to negotiate ratings, rates, and budgets
  • Excellent organizational, verbal, written communication, and presentation skills
  • Valid driver’s license with safe driving record; MVR check required
  • Experience with WideOrbit Traffic, WideOrbit Media Sales, and Matrix
  • Proven ability to multitask, meet deadlines, prioritize assignments in a fast-paced environment
  • Competitive, energetic, self-starter with leadership ability
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The Company
HQ: Tulsa, OK
2,154 Employees
Year Founded: 1897

What We Do

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation’s largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second highest rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray’s additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios. Gray owns a majority interest in Swirl Films. For more information, please visit www.graymedia.com.

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