MULTIMEDIA SALES MANAGER - WCSC

About Gray Media:

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 47 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WCSC:

Would you like to work for the #1 station in a city consistently named by T+L as one of the best cities in the world? WCSC in Charleston, South Carolina, has been the dominant #1 station in the market since sign-on in 1953. The world-famous food scene, high-tech growth, and hot real estate make Charleston one of the fastest-growing metro areas in the country. Manufacturing jobs at Boeing, Mercedes, and Volvo, and the world-class medical community, continue to make the Lowcountry a destination market. WCSC Live 5 is committed to serving the Lowcountry with breaking news, weather, and investigative journalism, and is the most recognized and awarded news team in the market. Learn more about WCSC Live 5 at Live5News.com

Job Summary/Description:

The market-leading Sales team in beautiful Charleston, SC, has a rare opening for a Multimedia Sales Manager. You'll lead a dynamic team focused on driving linear and digital revenue growth through innovative strategies and client partnerships. Your role involves developing and implementing sales initiatives across various digital platforms to meet and exceed revenue targets. With your expertise in digital advertising and market trends, you'll optimize campaigns to ensure maximum ROI for clients while fostering strong relationships within the Charleston community.

Duties/responsibilities include, but are not limited to:

- Lead the Sales team in achieving revenue goals with both Agency and Direct clients.
- Develop and execute client-focused advertising plans and introduce new products through effective sales presentations to drive new business.
- Maintain a robust system for the development of new and existing accounts.
- Foster strong Agency and Advertiser relationships through proactive sales calls, both independently and alongside Account Executives.
- Manage inventory control, rate structure, and traffic system effectively.
- Create and manage local sales budgets and forecasts.
- Coach and train the sales team to ensure they are up-to-date on product knowledge.
- Track pending business and sales results.
- Serve as the primary point of contact for digital vendors.
- Organize and deliver monthly analytics reports for clients.

Qualifications/Requirements:

- Bachelor’s degree in business administration with an emphasis in marketing or advertising.
- Five years’ experience in Digital Sales management and a proven track record of leadership and sales success.
- Thorough understanding of the digital environment, including targeted display and video, social media, OTT, email marketing, SEO, and paid search.
- Well-versed in Microsoft Office products such as Outlook, PowerPoint, and Excel.
- Outstanding communication and presentation skills.
- Passion for teaching and coaching.
- Experience with Google Analytics 4, TradeDesk, Matrix, and Wide Orbit is a plus.
- Valid Driver’s license and good driving record required.

If you feel you’re qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

WCSC-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.