About Gray Media:
Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About WBRC:
WBRC 6 News, the dominant, #1 ranked Gray-owned station in Birmingham, Alabama (Market 46) and Telemundo Alabama, has served as Central Alabama's trusted news and marketing leader for over seven decades. As the market's premier heritage brand, we are home to the state’s largest First Alert Weather team and boast an unrivaled broadcast reach paired with a sophisticated, full-service digital agency footprint. We don't just reach the community—we connect businesses with audiences across every screen to deliver unmatched, comprehensive, and transformational results.
Job Summary/Description:
The Multimedia Sales Manager will bring fresh, advanced strategies and tools into our sales operation. This role is a key strategic hire, designed to help bridge the gap between traditional sales excellence and cutting-edge digital innovation. This position will lead and manage a sales team of Multimedia Executives, overseeing the development and sale of our multimedia solutions to small, medium, and large businesses. You will work closely with the MEs to develop strategic, data-driven Multimedia strategies to help our clients improve their customer acquisition, conversions, and revenue growth.
Duties/Responsibilities include, but are not limited to:
What you bring:
• Total ownership of the sales department revenue, culture, execution, and team development
• A competitive mindset: tests, takes smart risks, and pushes for growth
• Constant ideas for packages, positioning, pricing, partnerships, and go-to-market
• A true team builder who recruits, coaches, and grows talent
• Exceptional communication up/down/across the organization; clear expectations and follow-through
• Experience driving results in television and/or digital advertising
Key responsibilities:
• Lead sales strategy and execution to deliver sustained revenue growth across broadcast + digital
• Create and maintain a high-performance sales culture with clear standards and accountability
• Develop Birmingham market expertise and turn it into winning revenue initiatives
• Manage and price inventory; forecast revenue; deliver reports as requested by the General Manager
• Build and achieve budgets; provide accurate, timely forecasts
• Strengthen relationships with key clients, agencies, and community partners
• Join the team on face-to-face sales calls weekly
• Coach and develop Media Executives; recruit and on-board new talent
• Use audience measurement tools to deliver insights and effective client solutions
• Partner across departments to hit company and client goals
Qualifications/Requirements:
• Proven leadership track record driving broadcast and/or digital ad sales growth
• Strong negotiator and closer; builds long-term relationships and repeat business
• Highly organized with attention to detail and strong follow-through
• Experience with WideOrbit, Matrix, and Microsoft Office preferred
• College degree or equivalent experience (5+ years in sales leadership) needed
• Must meet Gray driving requirements and have a valid driver’s license
If you feel you’re qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WBRC-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Skills Required
- Proven leadership track record driving broadcast and/or digital advertising sales growth
- Strong negotiation and closing skills with the ability to build long-term relationships and repeat business
- Highly organized with attention to detail and strong follow-through
- Experience with WideOrbit, Matrix, and Microsoft Office
- College degree or equivalent experience
- At least 5 years of sales leadership experience
- Valid driver's license and ability to meet Gray driving requirements
Gray Media Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Gray Media and has not been reviewed or approved by Gray Media.
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Affordable Benefits — A no‑premium employee‑only medical option and heavily subsidized alternatives reduce premium costs, with added features like virtual care, infertility/adoption support, and travel reimbursement. Company‑paid life and disability insurance further bolster overall value.
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Leave & Time Off Breadth — PTO, paid parental leave, and company holidays are presented as standard elements of the package. These are complemented by wellbeing resources such as a 24/7 EAP and substance‑reduction programs.
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Retirement Support — A 401(k) Savings Plan is offered, with company materials and listings referencing employer contributions or matching. This provides structured retirement planning within the broader rewards mix.
Gray Media Insights
What We Do
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation’s largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second highest rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray’s additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios. Gray owns a majority interest in Swirl Films. For more information, please visit www.graymedia.com.
