WBAL-TV, the NBC affiliate in Baltimore, MD, is searching for a Multimedia Marketing Producer to join our in-house creative services team. In this role, you will be responsible for brand building through compelling writing, exceptional editing, and strategic conceptualization. You must be able to identify the most promotable content and produce relevant messages to connect with our ever-changing audience on multiple platforms. This position will have you creating original content for all platforms, including broadcast television/streaming, YouTube, Facebook, Instagram, and X. Reaching the right audience to grow multiple brands is at the heart of this role.
Your influence over marketing efforts encompasses locally produced newscasts, sports, special events, community outreach, network/syndicated programming, as well as all forms of digital and streaming content. The ideal team member will thrive in Baltimore’s competitive breaking news market and value exclusive partnerships including the Baltimore Ravens and Baltimore Orioles. You must be an innovative team player with a positive attitude and the willingness to work flexible hours as content dictates. This role reports to the Creative Services Director. The salary range for this position is $42,000 - $47,000.
Responsibilities
- Marketing multiple brands across all linear, digital, and streaming platforms.
- Writing, producing, and editing assigned daily content promoting our on-air product, as well as long-term promotional campaigns.
- Developing influencer content to strengthen brand awareness and drive targeted marketing efforts.
- Collaborating with local station partners to cultivate a more socially equitable community.
Requirements
- At least one year of experience in integrated marketing, social media, television promotion is preferred.
- Outstanding knowledge of Adobe Creative Suite (including Premiere, Photoshop and After Effects).
- Strong organizational skills and ability to prioritize multiple projects in an efficient manner.
- Proven ability to deliver high-quality products quickly with exceptional accuracy and attention to detail.
- A team player who collaborates effectively and is passionate about the creative process.
- Must have and maintain a valid driver’s license with an acceptable driving record as defined by employer.
- Equivalent military training from Defense Information School (DINFOS) and related military experience will be considered.
- In-person attendance is required.
Value in Action
At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That's why, behind the scenes, we believe in being an organization that fosters collaboration and open communications, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.
Benefits
Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.
- Medical | Dental | Vision
- 401(k) matching
- Emotional Wellness Support
- Paid Time Off
- Paid Parental Leave
- LGBTQ+ Health Services
- Additional benefits to meet your and your family's needs
We are an Equal Opportunity Employer. we do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national, origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.
Skills Required
- At least one year of experience in integrated marketing, social media, television promotion
- Outstanding knowledge of Adobe Creative Suite (including Premiere, Photoshop and After Effects)
- Strong organizational skills and ability to prioritize multiple projects
- Proven ability to deliver high-quality products quickly with exceptional accuracy and attention to detail
- A team player who collaborates effectively and is passionate about the creative process
- Must have and maintain a valid driver's license with an acceptable driving record
- Equivalent military training from Defense Information School (DINFOS) and related military experience will be considered
- In-person attendance is required
- Willingness to work flexible hours as content dictates
Hearst Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Hearst and has not been reviewed or approved by Hearst.
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Healthcare Strength — Healthcare coverage is described as comprehensive, including medical plan choice, full in-network preventive coverage, dental and vision, telemedicine, prescription coverage, and fertility resources. Mental-health resources and other wellbeing services (e.g., therapy sessions, crisis support, virtual physical therapy, and chronic-condition programs) further strengthen the health offering.
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Retirement Support — Retirement support is positioned as meaningful through a 401(k) plan with company matching and Hearst covering plan administration fees. Performance bonuses are also noted as available in some roles, adding an additional rewards component beyond base pay.
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Leave & Time Off Breadth — Time-off benefits include paid holidays, paid sick days, and vacation time with a commonly cited annual range, alongside paid parental leave and family medical leave. A remote work program and flexibility signals are also included as part of the overall rewards experience.
Hearst Insights
What We Do
Hearst is a leading global, diversified media, information and services company with more than 360 businesses. Its major interests include ownership in cable television networks such as A&E, HISTORY, Lifetime and ESPN; global financial services leader Fitch Group; Hearst Health, a group of medical information and services businesses; transportation assets including CAMP Systems International, a major provider of software-as-a-service solutions for managing maintenance of jets and helicopters; 33 television stations such as WCVB-TV in Boston and KCRA-TV in Sacramento, California, which reach a combined 19 percent of U.S. viewers; newspapers such as the Houston Chronicle, San Francisco Chronicle and Times Union (Albany, New York); more than 300 magazines around the world, including Cosmopolitan, ELLE, Men's Health and Car and Driver, and digital services businesses such as iCrossing and KUBRA; and investments in emerging digital entertainment companies such as Complex Networks.
